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Poplar
Best-In-Class, Performance Driven Direct Mail.
About Poplar
Poplar is an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. It combines the power of direct mail with the flexibility, technology, and speed of digital marketing to drive maximum impact with minimal effort. Users can set up and deploy both one-time and programmatic campaigns, using features like dynamic creative, personalization, and advanced targeting. The platform integrates with top marketing platforms such as Customer.io, Iterable, Mailchimp, Klaviyo, and Shopify, and can be accessed via API, CSV upload, or extensive datasets. Poplar offers tiered pricing to accommodate brands of all sizes, from startups to enterprise. As a product of Share Local Media, a seasoned direct mail agency, Poplar provides access to a full suite of offerings including Shared Mail programs and exclusive data partnerships. With a focus on performance, Poplar enables marketers to acquire new customers, turn leads into customers, and retain and re-engage existing ones, driving growth at every stage of the customer journey.
Challenges It Solves
- Manual direct mail processes are slow and inefficient
- Lack of personalization in traditional direct mail
- Difficulty integrating direct mail with digital marketing stacks
- Need for real-time tracking and attribution of direct mail campaigns
Screenshots
Use Cases
Prospecting
Acquire new customers by building highly relevant audiences and sending personalized mailers.
Retargeting
Turn leads into customers by targeting high-intent email leads and site visitors with personalized mail.
Retention
Increase loyalty, LTV, and retention rates with dynamic, engaging CRM campaigns.
Pricing
Custom pricing — built for your team
Poplar pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Create fully dynamic, personalized mailers with variable data printing.
Trigger custom mailings programmatically, fetch mailing details, and build audiences via API.
Integrate with top platforms like Customer.io, Iterable, Mailchimp, Klaviyo, and Shopify to sync data and trigger campaigns.
Build highly relevant prospecting audiences using advanced targeting and lookalike modeling options.
Track and measure the results of direct mail campaigns with real-time attribution.
Enterprise-grade security and data privacy with SOC 2 Type II compliance and SSO/SAML integration options.
What Reviewers Say
What works well
- Easy integration with popular marketing platforms
- API-enabled for custom automation
- Dynamic personalization capabilities
Common concerns
- Pricing per piece may add up for large volumes
- Free tier limits may require upgrade for larger customer bases
Reviews
Reviewer Demographics
Top Industries
No data available
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Shopify
E-commerce platform for selling online, allowing Poplar to sync customer data for direct mail campaigns.
Klaviyo
Marketing automation platform for email and SMS, enabling integration of behavioral data for personalized direct mail.
Customer.io
Customer engagement platform that allows sending targeted messages, including direct mail triggered by customer actions.
Mailchimp
Email marketing and automation platform, enabling integration of audiences for direct mail campaigns.
Zapier
Automation tool that connects web apps, allowing custom workflows to trigger direct mail.
Iterable
Cross-channel marketing platform that enables personalized customer experiences, integrated with Poplar for direct mail.
Optimizely
Omnichannel customer data platform, integrated for rich customer engagement and direct mail personalization.
Emarsys
Marketing software enabling one-to-one interactions, integrated with Poplar for direct mail campaigns.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
✓ Supported
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Poplar in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Poplar account
- Marketing platform integration (e.g., Klaviyo, Shopify)
- API credentials
Configuration Options
- Single Sign-On (SSO)
- Custom API connection
- Audience sync
How Poplar Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
P
Poplar This product
|
Good | Good | Good | Good | Good | Fair | Good | Good | — | $Custom/user |
|
PG
PostGrid
|
Good | Good | Fair | Good | Good | Fair | Good | Good | — | $Custom/user |
|
LB
Lob
|
Good | Good | Excellent | Fair | Excellent | Fair | Good | Good | — | $5/user |
|
C2
Click2Mail
|
Fair | Good | Fair | Excellent | Fair | Fair | Good | Good | — | $Custom/user |
A Virtual Delivery Center for Poplar
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Poplar
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists