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Pollfish
Global DIY market research platform with built-in access to verified consumer audiences worldwide.
About Pollfish
Pollfish, now part of Prodege, is a global do-it-yourself (DIY) market research platform and online survey software that enables businesses to collect fast, reliable insights from targeted consumer audiences around the world. Unlike traditional survey tools that only offer survey creation functionality, Pollfish combines survey design with built-in access to a global respondent panel, powered by Prodege's proprietary first-party panel network — one of the world's largest consumer insights ecosystems. This integrated approach allows marketing teams, researchers, and agencies to both build surveys and reach verified consumers within a single platform, eliminating the need for third-party panel vendors. Users can target audiences by demographics, behaviors, and other criteria to ensure responses come from relevant consumers. The platform supports a range of research methodologies, from brand tracking and concept testing to customer satisfaction and competitive analysis. Results are delivered quickly, often within hours, with real-time dashboards and data visualization tools. Pollfish is designed for agility, enabling businesses to act on insights faster than traditional research methods allow. With AiDOOS, enterprises can accelerate deployment of Pollfish-integrated research workflows by accessing specialized market research and data analytics professionals on demand, reducing the time to insight and supporting scalable, continuous consumer intelligence programs.
Challenges It Solves
- Slow and costly access to verified consumer respondents for market research surveys
- Difficulty targeting specific consumer demographics and audience segments for surveys
- Lack of a unified platform for both survey creation and panel recruitment
- Delayed insights from traditional research methods that cannot keep pace with fast-moving markets
Screenshots
Use Cases
Brand Tracking
Regularly survey target consumers to monitor brand awareness, perception, and competitive positioning over time.
Concept Testing
Test new product concepts, messaging, or creative assets with relevant consumer segments before launch to reduce risk.
Customer Satisfaction Research
Gather consumer feedback on products and services to identify satisfaction drivers and areas for improvement.
Competitive Intelligence
Survey consumers about competitor products and market dynamics to inform strategic planning and positioning.
Pricing
Custom pricing — built for your team
Pollfish pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Access Prodege's proprietary first-party respondent network spanning multiple countries without sourcing external panels.
Create and launch surveys quickly using an intuitive self-serve interface with multiple question types.
Target respondents by demographics, behaviors, and custom screening criteria to reach the right consumers.
Monitor survey responses as they come in with live dashboards and visual analytics tools.
Leverage AI-enhanced research capabilities to speed up insight generation and improve data quality.
Export research data in multiple formats and integrate with external tools via API for seamless workflows.
What Reviewers Say
What works well
- Combines survey creation and panel access in a single platform, eliminating the need for separate vendors
- Fast turnaround on survey results, often delivering responses within hours
- Backed by Prodege's large proprietary first-party consumer panel for high-quality respondents
- Flexible solutions ranging from DIY self-serve to full-service managed research
Common concerns
- Pricing is not publicly listed, making it difficult to evaluate cost without contacting sales
- As part of a larger platform, smaller teams may find the full suite more than they need
- Advanced features and full-service options may require enterprise-level engagement
Reviews
No reviews yet for Pollfish
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Salesforce
Connect survey data with Salesforce CRM records for enriched customer insights.
Google Sheets
Export survey results and respondent data directly into Google Sheets for further analysis.
Zapier
Automate workflows by connecting Pollfish survey responses to hundreds of other apps via Zapier.
REST API
Programmatically create surveys, retrieve results, and manage respondent targeting via Pollfish's REST API.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Pollfish in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Pollfish/Prodege account with API access
- Defined target audience and survey objectives
- Integration credentials for connected platforms (e.g., CRM or analytics tools)
Configuration Options
- Audience targeting parameters (demographics, geographics, behavioral)
- Survey design and question types
- Data export format and destination
- API key configuration for third-party integrations
How Pollfish Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
P
Pollfish This product
|
Good | Good | Fair | Fair | Fair | Good | Excellent | Good | — | $Custom/user |
|
SM
SurveyMonkey
|
Good | Excellent | Good | Good | Excellent | Good | Excellent | Good | ★ None | $25/user |
|
QX
Qualtrics
|
Excellent | Fair | Excellent | Poor | Excellent | Good | Fair | Excellent | ★ None | $None/user |
|
LC
Lucid
|
Good | Good | Good | Fair | Good | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Pollfish
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Pollfish
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists