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Plotto

Uncover the truth through AI-analyzed user-generated video responses.

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Category
Marketing
Deployment
Cloud (SaaS)
API Access
Yes
AiDOOS Deploy
72 hours

About Plotto

Plotto, powered by quantilope's inColor technology, is a video research platform designed to help brands uncover authentic consumer insights through user-generated video responses. As part of quantilope's broader Consumer Intelligence Platform, Plotto enables researchers to prompt respondents with video questions and receive video responses that are automatically analyzed for keywords, facial expressions, and sentiment. This qualitative method bridges the gap between quantitative data and the human stories behind consumer behavior, giving brands richer context around product perceptions, campaign reactions, and consumer motivations. The platform uses AI to process and interpret video feedback at scale, making qualitative video research accessible without the time and resource burden typically associated with traditional focus groups or in-depth interviews. Researchers can use Plotto alongside quantilope's suite of 16 automated advanced methods — including MaxDiff, Conjoint, and TURF — to enrich quantitative findings with genuine consumer voices. For organizations leveraging AiDOOS for deployment and adoption, Plotto's SaaS-based architecture enables rapid onboarding and integration into existing research workflows, with cloud-based access ensuring teams can collaborate on consumer video insights in real time across geographies.

Challenges It Solves

  • Brands struggle to understand the 'why' behind consumer behavior using quantitative data alone
  • Traditional video research methods like focus groups are slow, expensive, and hard to scale
  • Researchers lack tools to automatically analyze facial expressions, sentiment, and keywords from video responses
  • Insights teams need qualitative depth to complement advanced quantitative methods in a single platform

Screenshots

Plotto screenshot 1
Plotto screenshot 1 Plotto screenshot 2 Plotto screenshot 3 Plotto screenshot 4 Plotto screenshot 5 Plotto screenshot 6 Plotto screenshot 7 Plotto screenshot 8

Use Cases

Product Feedback Collection

Brands can use Plotto to gather authentic video responses from consumers about product experiences, capturing emotional reactions and verbal feedback that go beyond traditional survey ratings.

Ad Creative Testing

Marketing teams can prompt consumers with video questions about advertising concepts and automatically analyze sentiment and facial expressions to refine creative assets before launch.

Product Portfolio Analysis

Researchers use inColor/Plotto alongside TURF and MaxDiff to enrich product portfolio decisions with qualitative consumer voice data about specific product features and messaging.

Brand Perception Research

Insights teams can capture unfiltered consumer opinions about brand identity, positioning, and associations through open-ended video responses analyzed automatically for key themes.

Pricing

Custom pricing — built for your team

Plotto pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.

Business Pro Enterprise
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None-day free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: quantilope's Business plan starts at $2,000/month; Plotto/inColor video research is available as part of the qualitative method set on higher-tier plans.

Key Features

AI-Analyzed Video Responses

Automatically analyze consumer video responses for keywords, facial expressions, and sentiment.

Video Question Prompts

Prompt survey respondents with video questions and receive authentic user-generated video feedback.

Sentiment Analysis

Automatically detect and quantify emotional sentiment expressed in consumer video responses.

Keyword Extraction

Identify and surface the most frequently used words and themes across video responses at scale.

Integration with Quantitative Methods

Combine video feedback with MaxDiff, Conjoint, and other advanced quant methods in one platform.

Real-Time Results Dashboard

Access and review video insight analysis in real time as responses come in.

What Reviewers Say

What works well

  • Enables qualitative video research at quantitative scale through AI-driven automation
  • Integrates seamlessly with quantilope's suite of 16 advanced research methods in one platform
  • Automatically analyzes facial expressions, keywords, and sentiment without manual review

Common concerns

  • Available only on Pro and Enterprise plans, limiting access for smaller teams on the Business tier
  • Pricing is not fully transparent and requires contacting sales for Pro and Enterprise tiers

Reviews

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No reviews yet for Plotto

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Enterprise Readiness

Identity & Access

SSO
RBAC
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residency
Data export PowerPoint
Right to erasure

AI Details

Agent Type

Copilot

None

Models Used

Agentic Capabilities

AI-powered video response analysis with keyword extraction Facial expression and sentiment detection in video responses AI co-pilot (quinn) for summarizing research insights Automated charting and data visualization

Human-in-the-Loop

✗ Not supported

Integrations

PowerPoint

Export research findings and charts directly to PowerPoint for stakeholder presentations.

Native < 1 hour

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

None DPA available

Sub-processors

Not disclosed

Right to Erasure

✗ Not supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy Plotto in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value

Prerequisites

  • Active quantilope account or enterprise subscription
  • Access to inColor/Plotto video research module
  • Panel or respondent recruitment strategy defined
  • Browser-based environment for video capture support

Configuration Options

  • Video question design and prompt configuration
  • AI analysis settings for keywords, sentiment, and facial expressions
  • Respondent panel selection and targeting criteria
  • Integration with broader quantilope survey workflows

Often Deployed With

Common Setup Issues (& how AiDOOS handles them)

How Plotto Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
Plotto This product
Excellent Good Good Fair Fair Fair Good Good $2000/user
Qualtrics
Good Fair Excellent Fair Excellent Good Fair Good ★ None $None/user
SurveyMonkey (Momentive)
Fair Excellent Fair Good Good Good Excellent Fair ★ None $None/user
Forsta
Good Fair Good Fair Good Fair Fair Good ★ None $None/user

Frequently Asked Questions

What is Plotto (inColor) and how does it work within quantilope?
Plotto, known within quantilope as inColor, is an AI-driven video research solution that allows researchers to prompt survey respondents with video questions and receive user-generated video responses back. These responses are automatically analyzed by AI for keywords, facial expressions, and sentiment, enabling quant-driven researchers to enrich their findings with qualitative insights.
Which quantilope subscription plan includes access to Plotto/inColor?
Based on quantilope's published pricing page, inColor (Plotto) is part of the Qualitative Method Set, which is available on the Pro plan and above. The Business plan does not include this qualitative method.
What types of analysis does Plotto automatically perform on video responses?
Plotto/inColor automatically analyzes user-generated video responses for keyword extraction, facial expression recognition, and sentiment analysis, providing researchers with structured qualitative insights without manual coding.
Can Plotto be combined with other quantilope research methods?
Yes. Within the quantilope platform, inColor/Plotto can be used alongside other automated advanced methods such as MaxDiff, TURF, and conjoint analysis, allowing researchers to combine quantitative and qualitative data within a single study.
How does quantilope source respondents for Plotto video studies?
quantilope provides access to a panel network of over 300 million consumers worldwide, which can be used to recruit and field respondents for Plotto video research studies.
How can AiDOOS help with deploying Plotto for my organization?
AiDOOS can help enterprise teams get Plotto (inColor) live within 72 hours by handling account configuration, video question setup, integration with the broader quantilope survey platform, and panel targeting — reducing the typical onboarding burden and accelerating time to first insight.

Quick Stats

Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Moderate (3/5)
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Vendor

Quantilope
New York
Verified Vendor

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