Optimost: Web optimization and A/B testing for engaging profitable websites.
OpenText Optimost is a web optimization and A/B testing platform designed to help enterprises improve website performance and conversion rates. It offers self-service capabilities and white-glove consulting services for high-stakes testing. The platform enables users to create and manage multivariate tests, personalization campaigns, and content experiments without deep technical expertise. Optimost integrates with major analytics and marketing tools, providing robust reporting and insights. By leveraging AI and machine learning, it helps businesses deliver tailored experiences to visitors. OpenText's acquisition of Optimost strengthens its customer experience suite. The platform is used by global brands to optimize customer journeys and increase revenue. AiDOOS, as an AI-driven service orchestration platform, enhances the deployment and adoption of Optimost by automating integration, monitoring, and scaling of testing campaigns, ensuring seamless operation and maximizing ROI.
Increase conversion rates by testing and personalizing landing pages and CTAs.
Optimize digital marketing campaigns through A/B testing of offers and creative elements.
Enhance website usability and engagement by testing navigation and content layout.
OpenText Core Web Optimization pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Test variations of web pages to determine the best performer.
Test multiple elements simultaneously to find optimal combinations.
Deliver tailored content and offers based on visitor segments.
Create and modify test variants using a point-and-click interface.
Target specific audiences based on behavior, location, and more.
Comprehensive reports with statistical significance and insights.
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
Integration for sharing A/B test results with Adobe Analytics.
Integration for importing and exporting A/B test data to Google Analytics.
Integration with Adobe Experience Manager for testing content variations.
Classification: None
None DPA available
Not disclosed
✓ Supported
None
Not assessed
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
O
OpenText Core Web Optimization This product
|
Good | Good | Excellent | Fair | Good | Good | Fair | Excellent | — | $Custom/user |
|
OP
Optimizely
|
Excellent | Excellent | Good | Fair | Excellent | Good | Excellent | Good | ★ None | $None/user |
|
VW
VWO
|
Good | Excellent | Good | Good | Good | Good | Excellent | Good | ★ None | $99/user |
|
GO
Google Optimize
|
Fair | Excellent | Fair | Excellent | Good | Good | Excellent | Fair | ★ None | $0/user |
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Pay for results, not hours
Clear deliverables at each phase
Access to certified specialists