ObserviX is an AI-powered marketing attribution platform that solves the biggest problem in marketing: knowing which marketing dollars actually drive revenue, not just clicks. It unifies all marketing channels, tracks complete customer journeys across devices and sessions, and provides multi-touch attribution with high accuracy. The platform uses a lightweight first-party pixel to capture every touchpoint without slowing down the site, and it is GDPR and CCPA compliant. With ObserviX, marketers can see the full path from first click to conversion, identify drop-off points, compare winning journeys vs lost opportunities, and allocate budget to the channels that truly deliver ROI. The platform offers features like customer journey mapping, company intelligence for B2B (identifying anonymous website visitors), and AI-driven attribution models. ObserviX is designed for teams that need reliable, complete analytics without gaps or missing events, and it provides dashboards and reports that connect marketing activity directly to revenue, ROAS, and profit. AiDOOS enhances deployment and adoption by providing a managed marketplace where companies can find experts to set up tracking, configure dashboards, and integrate with existing tools, ensuring a smooth onboarding experience.
Challenges It Solves
Ad platforms inflate their own numbers, making it hard to know which channels truly drive revenue.
Google Analytics shows conversion counts but not actual revenue, leaving teams with incomplete data.
Fragmented data across platforms leads to conflicting reports and poor budget decisions.
Marketers waste budget on underperforming channels because they lack accurate attribution.
Screenshots
Use Cases
Marketing Attribution
Uncover which channels and campaigns drive the most revenue and optimize ad spend.
Customer Journey Analysis
Map every touchpoint from first visit to conversion to identify drop-offs and winning paths.
B2B Company Intelligence
Identify anonymous website visitors, aggregate employee activity, and score buying intent at the account level.
ROI Optimization
Use AI insights to allocate budget to high-performing channels and eliminate waste.
Pricing
Basic
Essential tracking and attribution for small teams ready to move beyond guesswork.
$149/user
billed monthly · $119/user/mo annually
1 workspace
3 seats
10,000 sessions/month
200 companies/month
1,000 AI tokens/month
Most Popular
Most popular
Pro
Full-featured analytics and attribution for growing teams needing deeper insights.
$299/user
billed monthly · $239/user/mo annually
5 workspaces
Unlimited seats
50,000 sessions/month
750 companies/month
5,000 AI tokens/month
Enterprise
Custom everything to manage multiple clients and scale attribution across marketing.
Custom
contact AiDOOS for pricing
Unlimited workspaces & seats
Custom session limits
2,000 companies/month
Unlimited data storage
White-label reports
Custom domain & branding
Extended data retention options
5-year attribution lookback
14-day free trial available — No credit card required. Full access to all features.
Key Features
Multi-Touch Attribution
See which channels truly drive revenue with AI-powered attribution models.
Customer Journey Mapping
Visualize every step from first click to conversion across sessions and devices.
Company Intelligence
Automatically identify anonymous B2B website visitors and score their buying intent.
Privacy-First Tracking
GDPR and CCPA compliant tracking with first-party pixel, no third-party cookies.
AI-Powered Insights
Analyze data with AI to uncover hidden opportunities and optimize ROI.
Real-Time Dashboards
See unified analytics and revenue attribution in customizable dashboards.
What Reviewers Say
What works well
AI-driven multi-touch attribution that connects marketing spend to revenue.
Privacy compliant (GDPR, CCPA) with first-party tracking.
Fast setup: most teams launch in under a day.
Common concerns
CRM integrations (Salesforce, HubSpot) are on the roadmap, not yet available.
Company identification rate is 68% on average, not all visitors are identified.
Credit card required for free trial.
Reviews
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Enterprise Readiness
GDPR
CCPA
Identity & Access
SSO✗ Not supported
RBAC✓ None
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residency—
Data export
Right to erasure✗
Integrations
GT
Google Tag Manager
Deploy the ObserviX tag via GTM using template or custom HTML tag.
Native< 1 hour
SG
Segment
Forward data from Segment to ObserviX.
Native2-4 hours
RS
RudderStack
Forward data from RudderStack to ObserviX.
Native2-4 hours
SF
Salesforce
CRM integration on post-MVP roadmap.
Third_Party2-4 hours
HS
HubSpot
CRM integration on post-MVP roadmap.
Third_Party2-4 hours
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy ObserviX AI in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
Active ObserviX account
Marketing channels configured
Website tracking snippet ready
Configuration Options
Choose attribution model
Set up conversion goals
Configure privacy settings
How ObserviX AI Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
O
ObserviX AI This product
Excellent
Good
Good
Good
Fair
Fair
Excellent
Good
—
$149/user
GA
Google Analytics 4
Good
Good
Excellent
Excellent
Excellent
Excellent
Good
Fair
★ None
$None/user
MP
Mixpanel
Good
Good
Excellent
Fair
Excellent
Excellent
Good
Good
★ None
$None/user
AM
Amplitude
Excellent
Good
Excellent
Fair
Excellent
Excellent
Good
Good
★ None
$None/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
ObserviX AI
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
Most teams launch in under a day: connect data sources, drop in the tracking snippet, and publish prebuilt dashboards — no custom engineering required.
Is my data secure with ObserviX?
ObserviX is GDPR and CCPA compliant, secured with encryption and role-based access.
Can I use ObserviX with Google Tag Manager?
Yes. Deploy the ObserviX tag via GTM using our template or a custom HTML tag.
What platforms can I install ObserviX on?
ObserviX works on modern web frameworks (Next.js, React, Vue), mobile (iOS/Android), and server-side events. You can also forward data from CDPs like Segment or RudderStack.
How is ObserviX different from Google Analytics 4?
ObserviX uses first-party tracking capturing 23% more conversions than GA4, connects attribution to actual revenue, and offers six attribution models including an AI-driven model.
What counts as a session for pricing?
A session is a visit group within a single browsing window. Plans include 10,000 (Basic), 50,000 (Pro), or custom limits (Enterprise) sessions per month.