MX8 Labs Research Platform

About MX8 Labs Research Platform

The MX8 Labs Research Platform is an AI-driven market research solution that automates the entire research operations workflow — from survey programming and quality assurance to respondent sourcing, data processing, and reporting. The platform enables research agencies, consultancies, and in-house insights teams to convert a Word document into a fully programmed, live survey within minutes, and receive full-fidelity intelligence in hours rather than weeks. It sources respondents from 100% real participants across 70+ integrated global panels, with additional support for call centers, text-to-web, first-party CRM data, and online ads. MX8 Labs also offers Synthetic Twins — AI personas trained on real respondents — for follow-up questions after a study has closed, extending real data without replacing it. Pricing is consumption-based on a per-respondent-minute model with no platform fees or per-user licenses, making it scalable for teams running one study or dozens per year. The platform claims 80% faster delivery and 70% lower production costs compared to traditional research approaches. For organizations evaluating or deploying MX8 Labs, AiDOOS can accelerate onboarding and integration by providing on-demand research operations talent and technical specialists, reducing time-to-value without adding full-time headcount.

Challenges It Solves

Traditional market research is too slow — survey programming, QA, and fielding take days or weeks, causing decisions to be made before insights arrive
Legacy research is expensive and opaque — pricing is negotiated per study with hidden fees, making budgeting unpredictable
Passive data signals (cookies, mobile IDs, location data) are degrading due to regulation and platform changes, making direct respondent data more critical
Research teams spend excessive time on mechanical operations (programming, QA, tabulation) instead of strategy and insight generation

Screenshots

Use Cases

Concept Testing

Marketing and product teams can quickly field concept tests against real respondents to evaluate creative or product ideas, with results delivered in hours rather than weeks.

Brand Tracking

Research teams can run multi-wave brand trackers with consistent methodology and automated reporting, reducing the operational burden of recurring study management.

Consumer Insights for Marketers

In-house marketing teams can answer qualitative 'why' questions that dashboards and passive data signals cannot reveal, sourcing real respondents fast enough to inform live campaigns.

Research Agency Client Delivery

Research agencies and consultancies can run complete client studies on the platform — from programming through reporting — with full methodology control and significantly reduced production time.

Pricing

Custom pricing — built for your team

MX8 Labs Research Platform pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.

Team Enterprise

Schedule a Meeting

💡 Pricing insight from reviewers: MX8 Labs uses consumption-based pricing charged per respondent-minute with no platform fees or per-user licenses, and respondent costs are passed through at cost with a disclosed markup.

Key Features

Automated Survey Programming

Converts a Word document into a fully programmed live survey within minutes using AI automation

Integrated Respondent Sourcing

Access 70+ global panels, call centers, text-to-web, first-party CRM, and online ad sources in one platform

Synthetic Twins

AI personas trained on real respondents that allow follow-up questions after a study has closed

Real-Time Reporting & Dashboards

Automated data processing, open-end coding, weighting, and stat testing delivered as live reports

Live Incidence Rate Monitoring

Track live incidence rates per respondent source during fielding with breakdowns by completion, dropout, termination, and quality

Automated Survey Quality Assurance

Link testing, response simulation, and logic error identification run automatically before field launch

What Reviewers Say

What works well

End-to-end automation reduces survey setup from days to minutes, dramatically accelerating research delivery
Consumption-based pricing with no platform fees or per-user licenses makes costs transparent and scalable
Access to 70+ integrated global panels enables broad and flexible respondent sourcing without managing multiple vendor relationships
Synthetic Twins feature allows post-field follow-up questions without reopening the study, extending the value of real respondent data

Common concerns

The platform is newly launched (August 2025), meaning it has limited track record and publicly available customer case studies
Pricing requires a custom conversation and annual commitment — no self-serve or instant pricing is available publicly
As a startup backed by only $1.5M in seed funding, enterprise buyers may have concerns about long-term vendor stability

Reviews

💬

No reviews yet for MX8 Labs Research Platform

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Enterprise Readiness

Identity & Access

SSO✗ Not supported

RBAC✗

Audit Logs✗

Data Security

At restAES-256

In transitTLS 1.2+

Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%

RPO—

RTO—

Pen test—

Compliance & Portability

Data residency—

Data export

Right to erasure✗

AI Details

Agent Type

Automation

None

Models Used

Agentic Capabilities

Automated survey programming from Word document input Automated survey quality assurance and logic error detection Automated respondent sourcing and quota management Automated data processing and open-end response coding Real-time report and dashboard generation Synthetic Twins AI personas for post-field follow-up questions

Human-in-the-Loop

✗ Not supported

Integrations

IM

InnovateMR

Dedicated, pre-configured panel integration for respondent sourcing within the MX8 Labs platform.

Native < 1 hour ⚡ AiDOOS Pre-wired

CR

CRM (First-Party Data)

Integrate your CRM to source first-party respondents or append data via unique survey links.

Native 1-4 hours ⚡ AiDOOS Pre-wired

OP

Online Panel Networks (70+ panels)

Access to more than 70 globally integrated online panels for respondent sourcing and quota management.

Native < 1 hour ⚡ AiDOOS Pre-wired

ES

External Sample Providers (Bring Your Own Sample)

Generic bring-your-own-sample flow allowing custom integration with any external panel or sample provider.

Native 1-4 hours

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

None DPA available

Sub-processors

Not disclosed

Right to Erasure

✗ Not supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy MX8 Labs Research Platform in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12

Deployments

94%

Adoption rate

4.8/5

Post-deploy sat.

2-4 weeks

Time to value

Prerequisites

Annual subscription or custom pricing agreement with MX8 Labs
Defined respondent sourcing strategy (own panel, MX8-integrated panels, or external provider)
Survey methodology and research workflow documented
CRM or first-party data access credentials (if using first-party respondent source)

Configuration Options

Respondent source setup (integrated panels, first-party CRM, external providers)
Demographic targeting and quota logic configuration
Report dashboard layout and crosstab plan design
Synthetic Twins configuration for post-field follow-up

Often Deployed With

Common Setup Issues (& how AiDOOS handles them)

How MX8 Labs Research Platform Compares

Product	AI & Analytics	Ease of Use	Enterprise Features	Pricing	Integrations	Mobile Experience	Quick Setup	Customer Support	Rating	Price/mo
M MX8 Labs Research Platform This product	Excellent	Excellent	Good	Excellent	Good	Fair	Excellent	Good	—	$Custom/user
QX Qualtrics	Good	Good	Excellent	Poor	Excellent	Good	Fair	Good	★ None	$None/user
ZP Zappi	Good	Good	Good	Fair	Good	Good	Good	Good	★ None	$None/user
SM SurveyMonkey (Momentive)	Fair	Excellent	Good	Good	Good	Excellent	Excellent	Good	★ None	$None/user

Frequently Asked Questions

How does MX8 Labs price its platform?

MX8 Labs uses a consumption-based model with a single annual respondent-minute rate. There are no platform fees, per-user licenses, or per-methodology paywalls. Respondent costs are passed through at cost with a small, disclosed markup when MX8 Labs sources the sample. If you bring your own panel or voter file, you pay your supplier directly and MX8 Labs charges nothing on top.

How quickly can I get a survey from design to results?

MX8 Labs is designed to convert a Word document into a fully programmed survey within minutes and deliver full-fidelity results within hours rather than weeks, according to the company. The platform automates survey programming, QA, respondent sourcing, and reporting end to end.

What are Synthetic Twins and when should I use them?

Synthetic Twins are AI personas trained on your own real respondents. They allow you to ask follow-up questions after the live field period has closed. MX8 Labs positions them as a way to extend real data rather than replace it — real respondents are always the primary measurement source.

What respondent sources does MX8 Labs support?

The platform integrates with more than 70 global online panels, supports call center links, text-to-web (voter file or texting house), first-party data via CRM integration, and online ad-embedded surveys. InnovateMR has a dedicated pre-configured integration, and any other panel can be connected via a generic bring-your-own-sample flow.

Who is MX8 Labs built for?

MX8 Labs is designed for research agencies, consultancies, and in-house insights teams that need to run end-to-end research operations at speed without sacrificing rigor. It also serves marketers who need to answer questions that passive analytics dashboards cannot address.

When was MX8 Labs founded and how is it funded?

MX8 Labs was backed by $1.5 million in seed funding, fielded its first surveys at the end of 2023, and formally launched in August 2025. The company was co-founded by CEO Megan Daniels and Chief Product & Technology Officer Tom Weiss, both of whom have backgrounds at major market research firms.