Mouseflow is a behavioral analytics platform that captures every mouse movement, click, scroll, and keystroke on your website. It offers session replays, heatmaps (click, move, scroll, and attention), conversion funnels, form analytics, and feedback tools. The platform is designed to help marketers, product managers, and UX designers understand user behavior, identify friction points, and improve conversion rates. Mouseflow's lightweight tracker ensures minimal impact on page load times. With robust data privacy features (GDPR compliant, data anonymization, and DPA available), it is trusted by over 200,000 websites worldwide. AiDOOS enhances deployment and adoption by providing a seamless integration ecosystem, automated setup guidance, and centralized management for enterprise rollouts, enabling teams to quickly leverage behavioral insights across multiple sites and domains. Mouseflow pricing starts at $31 per month for the Starter plan, with higher tiers offering additional features like increased session retention, team seats, and integrations.
Challenges It Solves
Low conversion rates due to undetected user friction
Inability to understand why users abandon forms or pages
Lack of qualitative data to complement quantitative analytics
Difficulty identifying usability issues without testing or surveys
Use Cases
User Experience Optimization
Identify friction points and usability issues by watching session replays and analyzing heatmaps.
Conversion Rate Optimization
Analyze funnels and form analytics to find drop-off points and implement A/B test ideas.
Customer Feedback Collection
Deploy targeted surveys to gather direct feedback from users at key moments.
Pricing
Starter
For small projects and individual users. Includes 5,000 sessions/month, 4 user seats, 1 site, 1 month data retention, and basic features.
$31/user
billed monthly ·
Session replay
Heatmaps
Funnels
Form analytics
Feedback
Most Popular
Most popular
Growth
For growing teams. Includes 25,000 sessions/month, 10 user seats, 5 sites, 6 months data retention, and advanced features.
$99/user
billed monthly ·
Session replay
Heatmaps
Funnels
Form analytics
Feedback
Integration access
Priority support
Business
For larger teams and companies. Includes 100,000 sessions/month, 25 user seats, 20 sites, 12 months data retention, and all features.
$299/user
billed monthly ·
Session replay
Heatmaps
Funnels
Form analytics
Feedback
Integration access
Priority support
Custom dashboards
API access
14-day free trial available — No credit card required. Full access to all features.
Key Features
Session Replay
Watch real user sessions to see exactly how visitors interact with your site.
Heatmaps
Visualize clicks, mouse movements, and scroll depth across pages.
Conversion Funnels
Track and analyze user drop-off points in key conversion paths.
Form Analytics
Discover where users hesitate or abandon forms with field-level insights.
Feedback Campaigns
Collect in-page user feedback with targeted surveys and polls.
AI-Powered Insights
Automatically detect anomalies and friction patterns using machine learning.
What Reviewers Say
What works well
Easy to set up and use with a clean interface.
Affordable pricing compared to competitors like Hotjar.
GDPR compliant with data anonymization options.
Common concerns
Session replay can be resource-intensive for high-traffic sites.
Limited advanced filtering and segmentation in lower tiers.
Reviews
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Enterprise Readiness
GDPR
SOC 2 Type II
Identity & Access
SSO✓ SAML, Google Workspace
RBAC✓ None
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residencyUS, EU
Data export
Right to erasure✗
Integrations
WP
WordPress
Integrate Mouseflow with WordPress to track user behavior on your site.
Native< 1 hour
SH
Shopify
Integrate Mouseflow with Shopify to analyze customer sessions and optimize conversions.
Native< 1 hour
WC
WooCommerce
Integrate Mouseflow with WooCommerce for behavioral analytics on your online store.
Third_Party< 1 hour
GF
Gravity Forms
Integrate Mouseflow with Gravity Forms to track form abandonment and user interactions.
Third_Party< 1 hour
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Mouseflow in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
1-2 weeks
Time to value
Prerequisites
Mouseflow account with API key
Active domain with tracking snippet installed
Admin access to integrate with existing tools
Configuration Options
Session recording settings
Heatmap configuration
Funnel analysis setup
How Mouseflow Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
M
Mouseflow This product
Good
Excellent
Fair
Good
Good
Fair
Excellent
Good
—
$31/user
HJ
Hotjar
Good
Excellent
Fair
Fair
Good
Fair
Excellent
Good
★ None
$None/user
CE
Crazy Egg
Fair
Excellent
Fair
Good
Fair
Fair
Excellent
Good
★ None
$None/user
FS
FullStory
Excellent
Good
Good
Poor
Good
Good
Good
Good
★ None
$None/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
Mouseflow
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit