Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel's CRM ecosystem, it helps media businesses attract, engage, and retain audiences through automated marketing campaigns, lead scoring, and email verification. The platform streamlines the process of identifying high-value leads and nurturing them through the sales funnel. It offers features such as lead identification tools, email marketing automation, audience segmentation, and integration with Clean Lists for email list hygiene. Marketing Manager is designed to save time and accelerate revenue by unifying sales, production, and billing workflows within a single solution. The product is part of a suite that includes Magazine Manager, Newspaper Manager, and Digital Media Manager, providing a comprehensive toolset for the media industry. With a focus on publishers, the platform enables organizations to deliver personalized content and targeted promotions to their audiences, ultimately driving subscriber growth and advertising revenue.
Challenges It Solves
Inefficient lead management across sales and marketing
Low email deliverability and high bounce rates
Difficulty in segmenting and targeting audiences for publishers
Use Cases
Lead Nurturing for Publishers
Automate follow-up campaigns to convert subscribers and advertisers.
Audience Growth for Media Companies
Use segmentation and targeted content to grow readership and engagement.
Email Campaign Management
Design, send, and track email campaigns with integrated verification.
Pricing
Custom pricing — built for your team
Mirabel's Marketing Manager pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Free trial available — No credit card required. Full access to all features.
Key Features
Lead Scoring
Identify high-value leads with automated lead scoring.
Email Marketing Automation
Automate personalized email campaigns to nurture leads.
Audience Segmentation
Segment audiences based on behavior and demographics.
CRM Integration
Seamless integration with Magazine Manager and Newspaper Manager.
Email List Verification
Clean and verify email lists to improve deliverability.
What Reviewers Say
What works well
Designed specifically for publishers and media companies.
Integrated with Mirabel's other CRM products for a unified workflow.
Includes email verification to reduce bounce rates.
Common concerns
Limited to publishing and media industry vertical.
Pricing not publicly available, may require contacting sales.
Reviews
None
★★★☆☆
out of 5
d
digital marketing manager
"Excellent software with top-tier features"
I've been utilizing Mirabel's CRM for several years, and it's been incredibly helpful. This marketing automation tool is powerful and streamlines my everyday workflow. I'd suggest this software to anyone aiming to optimize their marketing efforts. After testing various CRMs, Mirabel offered the finest customer support. Their system stood out as the most intuitive and simple to use among all I've tried. It was a bit pricier compared to others, but for me, it justified the cost. Frankly, I'm impressed with Mirabel's CRM. I initially had doubts since it's less comprehensive than some rivals, but it's proven effective for my business. The interface is user-friendly, and the analytics reports are of high quality. I'd recommend it to any small company aiming to automate their processes.
Reviewer Demographics
Top Industries
No data available
Enterprise Readiness
SOC 2 Type II
ISO 27001
Identity & Access
SSO✗ Not supported
RBAC✗
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residency—
Data export
Right to erasure✗
Integrations
MM
Magazine Manager
Integrates with Mirabel's flagship magazine publishing CRM for seamless data flow.
Native< 2 hours⇄ Bi-directional
NM
Newspaper Manager
Integrates with Mirabel's newspaper publishing CRM for unified audience management.
Native< 2 hours⇄ Bi-directional
CL
Clean List
Mirabel's email verification service to clean and validate email lists, integrated directly with Marketing Manager.
Native< 1 hour
DM
Digital Media Manager
Integrates with Mirabel's programmatic ad management CRM for coordinated marketing campaigns.
Native< 2 hours⇄ Bi-directional
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Mirabel's Marketing Manager in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
Active subscription to Mirabel's Marketing Manager
Admin access for integration setup
Validated email list (for quick setup)
Configuration Options
Connect to existing CRM (Magazine Manager, Newspaper Manager)
Set up email campaign templates
Configure lead scoring rules
How Mirabel's Marketing Manager Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
M
Mirabel's Marketing Manager This product
Fair
Good
Fair
Fair
Poor
Fair
Good
Good
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$Custom/user
HM
HubSpot Marketing Hub
Excellent
Excellent
Excellent
Fair
Excellent
Good
Excellent
Excellent
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$45/user
MC
Mailchimp
Fair
Excellent
Poor
Excellent
Good
Good
Excellent
Good
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$13/user
AC
ActiveCampaign
Good
Good
Good
Good
Good
Fair
Good
Good
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$29/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
Mirabel's Marketing Manager
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
Is Mirabel's Marketing Manager suitable for small publishers?
Yes, it is designed for publishers and media companies of all sizes, though its strength is in audience development and marketing automation for publishing workflows.
Does Mirabel's Marketing Manager integrate with other Mirabel products?
Yes, it integrates natively with Magazine Manager, Newspaper Manager, Digital Media Manager, and Clean List for a unified publishing and marketing ecosystem.
Can I import my existing audience data into Mirabel's Marketing Manager?
Yes, the platform supports data import from CRMs and other sources through its API and manual import options, but specific formats are not publicly detailed.
What kind of support is available for Mirabel's Marketing Manager?
Mirabel Technologies provides customer support via phone and online channels. AiDOOS can assist with deployment and integration for a seamless setup.
Is there a free trial or demo for Mirabel's Marketing Manager?
Yes, a free demo is available upon request via the Mirabel Technologies website to showcase the platform features.