Mindswarms

About Mindswarms

Mindswarms is a mobile video survey platform designed to help brands and agencies unlock emotional consumer insights through qualitative research. The platform enables researchers to ask consumers questions and receive one-minute self-recorded video responses, surfacing authentic reactions, perceptions, and behaviors that traditional surveys cannot capture. Mindswarms offers three service tiers: a DIY platform (called Fabric) where researchers bring their own participants, a DIY + Recruit option that combines the self-service platform with access to Mindswarms' exclusive database of 250,000 consumers across 79 countries, and a Full Service option where expert researchers handle study design, recruitment, and reporting. Core research methodologies include Perceptions & Attitudes (reading facial cues and brand perceptions), Show & Tell (consumers demonstrating products or spaces), Prompt & React (capturing visceral reactions to ad concepts or designs), and Retail & Events research. The platform features a cloud-based research dashboard with video responses, English transcripts, translations, and AI-powered analysis tools. Video responses are typically available within 24 hours of study launch. Mindswarms supports international studies with recruiting partners in Europe, Latin America, the Middle East, and Asia, making it suitable for global consumer research programs.

Challenges It Solves

Traditional surveys fail to capture authentic consumer emotions and nonverbal cues that reveal true brand perceptions
Recruiting the right consumers for qualitative research is time-consuming and prone to including professional respondents
Getting fast consumer feedback for campaigns or product launches with tight deadlines is difficult
Conducting international consumer research requires local language support and regional recruiting expertise

Use Cases

Brand Perception Research

Brands use Mindswarms to gather consumer perceptions and emotional reactions to their products, services, and communications through close-up video responses that reveal subtle facial cues.

Advertising Concept Testing

Agencies use Prompt & React methodology to capture spontaneous, unvarnished consumer reactions to advertising concepts, website designs, or video assets before campaign launch.

Product & Packaging Research

Researchers use Show & Tell methodology to have consumers demonstrate how they use products or interact with packaging in their natural environment.

International Consumer Insights

Global brands conduct multi-country consumer studies leveraging Mindswarms' recruiting partners in Europe, Latin America, the Middle East, and Asia with local language support.

Pricing

Custom pricing — built for your team

Mindswarms pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.

DIY (Fabric) DIY + Recruit Full Service

Schedule a Meeting

💡 Pricing insight from reviewers: Mindswarms DIY platform starts at $50 per respondent for bring-your-own participants and $250 per respondent with expert recruitment; full-service studies start at $5,000.

Key Features

Mobile Video Surveys

Consumers record one-minute self-recorded video responses to survey questions from their mobile devices.

Expert Respondent Recruitment

Access a proprietary database of 250,000 vetted consumers across 79 countries for precise audience targeting.

AI-Powered Analysis

AI tools analyze video responses to surface patterns, anomalies, and emotional insights at scale.

Transcripts & Translations

Human and machine-generated transcripts with translations are included for all video responses.

Cloud-Based Research Dashboard

A shareable, cloud-based dashboard provides easy access to video responses, transcripts, and participant screener data.

Multiple Research Methodologies

Supports Perceptions & Attitudes, Show & Tell, Prompt & React, and Retail & Events research methods.

What Reviewers Say

What works well

Video responses are available within as little as 24 hours of study launch, enabling fast turnaround for time-sensitive research.
Access to a large, proprietary database of 250,000 respondents across 79 countries supports diverse and international recruiting.
Quality guarantee includes free replacement of any respondent deemed unqualified, ensuring high-quality data.
Captures authentic facial cues and emotional responses that text-based surveys cannot provide.

Common concerns

Full service studies starting at $5,000 may be cost-prohibitive for smaller research budgets.
Qualitative video research typically involves smaller sample sizes (30-50 recommended), which may not suit studies requiring statistical significance.

Reviews

💬

No reviews yet for Mindswarms

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Reviewer Demographics

Top Industries

Enterprise Readiness

Identity & Access

SSO✗ Not supported

RBAC✗

Audit Logs✗

Data Security

At restAES-256

In transitTLS 1.2+

Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%

RPO—

RTO—

Pen test—

Compliance & Portability

Data residency—

Data export✓ MP4, transcript

Right to erasure✗

AI Details

Agent Type

Assistant

None

Models Used

Agentic Capabilities

AI-assisted transcript generation Sentiment scoring Emotion magnitude analysis

Human-in-the-Loop

✗ Not supported

Integrations

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

None DPA available

Sub-processors

Not disclosed

Right to Erasure

✗ Not supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy Mindswarms in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12

Deployments

94%

Adoption rate

4.8/5

Post-deploy sat.

1-2 weeks

Time to value

Prerequisites

Active Mindswarms account (DIY or Full Service)
Defined target respondent criteria and screener questions
Research objectives and survey questions prepared
Budget approval for respondent recruitment or bring-your-own respondents

Configuration Options

Choose service tier: DIY, DIY + Recruit, or Full Service
Set respondent recruitment parameters and screening criteria
Configure number of survey questions (up to 10 standard)
Select languages and international study regions if needed

Often Deployed With

Common Setup Issues (& how AiDOOS handles them)

How Mindswarms Compares

Product	AI & Analytics	Ease of Use	Enterprise Features	Pricing	Integrations	Mobile Experience	Quick Setup	Customer Support	Rating	Price/mo
M Mindswarms This product	Good	Good	Fair	Fair	Poor	Excellent	Good	Excellent	—	$Custom/user
UT UserTesting	Excellent	Good	Excellent	Poor	Excellent	Good	Good	Good	★ None	$None/user
QU Qualtrics	Excellent	Fair	Excellent	Poor	Excellent	Good	Fair	Good	★ None	$None/user
DS dscout	Good	Good	Good	Fair	Fair	Excellent	Good	Good	★ None	$None/user

Frequently Asked Questions

How does Mindswarms recruit respondents for studies?

Mindswarms maintains a proprietary database of 250,000 people across 79 countries. Project Managers hand-pick respondents based on your specific screening criteria, and professional respondents are excluded by tracking participation history. If a respondent is deemed unqualified, they are replaced at no charge.

How quickly can I get video responses after launching a study?

Video answers to survey questions are typically available within as little as 24 hours of study launch, making Mindswarms suitable for time-sensitive research projects.

What is the recommended number of respondents for a Mindswarms study?

Mindswarms recommends 30–50 respondents as a general guideline. Because the goal of qualitative research is to reach a point of saturation rather than statistical significance, smaller sample sizes can work well for generative studies.

Does Mindswarms support international studies?

Yes. Mindswarms supports studies across 79 countries through its respondent database, plus recruiting partners in Europe, Latin America, the Middle East, and Asia. Screeners, questions, and responses can be translated using a combination of human and machine translation.

What are the three service tiers available on Mindswarms?

Mindswarms offers DIY (you provide participants and use the Fabric platform), DIY + Recruit (DIY platform plus Mindswarms recruits respondents from its database), and Full Service (expert researchers design, recruit for, and report on the entire study).

Are transcripts included with video responses?

Yes. English-language transcripts and translations are included with video responses. Transcripts are generated using a combination of human and machine processing to ensure accuracy.