Minds

About Minds

Minds is a synthetic market research platform that allows teams to build AI-powered personas and multi-persona panels for rapid consumer insights. Rather than spending weeks and thousands of euros on traditional market research, teams can deploy a scientifically validated synthetic panel in seconds to test concepts, messages, and audience reactions. The platform claims 80–95% accuracy compared to real human data, replacing traditional research processes that typically take 3 weeks and cost €15,000 or more with a 60-second panel experience. Core use cases include concept testing, message testing, audience simulation, and synthetic focus groups. Minds provides a web-based platform with API and MCP access for deeper integrations, and supports team collaboration through shared workspaces. Enterprise customers gain access to synthetic populations built from real data, research partners, and public statistics, as well as calibration and validation studies, single sign-on (SSO), and dedicated success management. The platform offers a free tier to get started, with paid plans scaling up to team and enterprise levels. AiDOOS can help organizations accelerate deployment of Minds by providing on-demand research and technical talent to integrate synthetic panels into existing marketing and product workflows, ensuring faster adoption and maximum ROI.

Challenges It Solves

Traditional market research is slow, taking up to 3 weeks and costing €15,000 or more per study
Teams lack fast, affordable access to representative consumer panels for concept and message testing
Recruiting and managing real human research panels introduces delays, bias, and high operational costs
Product and marketing teams need rapid audience feedback during iterative development cycles

Use Cases

Concept Testing

Teams use Minds to rapidly test new product or service concepts against AI personas that simulate their target audience, getting feedback in seconds rather than weeks.

Message Testing

Marketing teams validate advertising copy, brand messaging, and campaign concepts with synthetic panels before spending budget on real-world deployment.

Audience Simulation

Researchers and strategists simulate how specific audience segments would think, feel, and react to new ideas, enabling data-driven decisions without recruiting real participants.

Synthetic Market Research

Organizations replace or augment traditional market research studies with AI-driven synthetic panels, reducing cost and turnaround time dramatically while maintaining scientific validity.

Pricing

Custom pricing — built for your team

Minds pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.

Free Premium Team Enterprise

Schedule a Meeting

💡 Pricing insight from reviewers: Minds offers a free tier and a low-cost Premium plan starting at $29/month, positioning it as an accessible alternative to traditional market research costing €15k+ per study.

Key Features

AI Persona Creation

Build scientifically validated digital personas that simulate real audience thinking and reactions

Synthetic Panels

Assemble multi-persona panels to simulate diverse audience segments in seconds

Concept & Message Testing

Test product concepts, brand messages, and creative assets against AI-simulated audiences instantly

API & MCP Access

Integrate synthetic personas and panels directly into your existing tools and workflows via API

Team Collaboration Workspace

Share panels, insights, and research projects across your team in a unified workspace

Validated Synthetic Populations

Enterprise-grade populations built from real data, research partners, and public statistics with calibration studies

What Reviewers Say

What works well

Dramatically reduces time and cost of market research — from weeks and €15k+ to seconds
Claims 80–95% accuracy compared to real human panel data, backed by scientific validation
Free tier available with no upfront cost, lowering the barrier to entry
API and MCP access on paid plans enables integration into existing product and marketing workflows

Common concerns

Synthetic data cannot fully replicate the nuance and unpredictability of real human respondents
Free plan is highly limited with only 3 panel answers per month (up to 60 synthetic responses)
Team plan requires a minimum of 3 seats, which may be costly for very small teams
Founded in 2024, the platform is relatively new and may lack the track record of established research firms

Reviews

💬

No reviews yet for Minds

AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.

Enterprise Readiness

Identity & Access

SSO✓

RBAC✗

Audit Logs✗

Data Security

At restAES-256

In transitTLS 1.2+

Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%

RPO—

RTO—

Pen test—

Compliance & Portability

Data residencyEU

Data export

Right to erasure✗

AI Details

Agent Type

Assistant

None

Models Used

Agentic Capabilities

AI persona creation Synthetic panel generation Concept testing Message testing Audience simulation

Human-in-the-Loop

✗ Not supported

Integrations

AP

REST API

Access Minds AI personas and synthetic panels programmatically via REST API

Native 1-2 hours

MC

MCP (Model Context Protocol)

Connect Minds to AI development workflows via Model Context Protocol access

Native 1-2 hours

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

None DPA available

Sub-processors

Not disclosed

Right to Erasure

✗ Not supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy Minds in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12

Deployments

94%

Adoption rate

4.8/5

Post-deploy sat.

1-2 weeks

Time to value

Prerequisites

Active Minds account (Free, Premium, Team, or Enterprise plan)
API key for integration on Premium plan or above
Browser-based access (no installation required)
Clear definition of target audience or persona attributes

Configuration Options

Persona demographic and psychographic attributes
Panel size and synthetic response volume
Group and workspace configuration for team plans
API and MCP access configuration for developer workflows

Often Deployed With

Common Setup Issues (& how AiDOOS handles them)

How Minds Compares

Product	AI & Analytics	Ease of Use	Enterprise Features	Pricing	Integrations	Mobile Experience	Quick Setup	Customer Support	Rating	Price/mo
M Minds This product	Excellent	Excellent	Good	Excellent	Fair	Fair	Excellent	Good	—	$Custom/user
SU Synthetic Users	Good	Good	Fair	Fair	Fair	Fair	Good	Fair	★ None	$None/user
RE Remesh	Good	Good	Good	Poor	Good	Fair	Fair	Good	★ None	$None/user
VP Voxpopme	Good	Good	Good	Poor	Good	Good	Fair	Good	★ None	$None/user

Frequently Asked Questions

What is Minds and how does it work?

Minds is a synthetic market research platform that lets teams build AI-driven personas and multi-persona panels to simulate audience reactions for concept testing, message testing, and market research. Instead of recruiting real participants, you create scientifically validated digital personas that respond to your questions, delivering results in about 60 seconds versus the 3 weeks typically required for traditional research.

How accurate are Minds synthetic panels compared to real human respondents?

Minds claims 80–95% accuracy compared to real human data, based on their scientific validation studies. The platform is described as scientifically validated and built using data, research partners, and public statistics, particularly on Enterprise plans.

What plans does Minds offer and what are the key differences?

Minds offers four plans: Free ($0/month, 3 panel answers/month up to 60 synthetic responses), Premium ($29/month, 2,000 synthetic responses/month with API and MCP access), Team ($79/seat/month with a 3-seat minimum, 4,000 synthetic responses per seat pooled with team collaboration features), and Enterprise (custom pricing with unlimited Minds, synthetic populations, SSO, and dedicated support).

Does Minds offer an API for developers?

Yes. API and MCP (Model Context Protocol) access is included in the Premium plan and above, allowing developers to integrate synthetic panel capabilities into their own workflows and applications.

Where is Minds headquartered and who founded the company?

Minds is headquartered in Berlin, Germany (Köpenicker Straße 145, 10997 Berlin). It was founded in 2024 and is legally registered as Art of X UG (haftungsbeschränkt). The co-founders include Alexander Doudkin (CEO, MIT alumnus) and Friedrich von Borries.

Can AiDOOS help deploy and manage Minds for my organization?

Yes. AiDOOS can deploy Minds for your organization within 72 hours, handling account setup, API or MCP integration configuration, and team workspace onboarding. AiDOOS experts can also help configure persona templates and panel designs suited to your specific market research needs.