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MICE Operations
The sales machine that works 24/7.
About MICE Operations
MICE Operations is a sales and event planning software designed specifically for event venues, hotels, and event spaces. It consolidates the entire event lifecycle—from initial requests and proposals to planning, execution, and invoicing—into one integrated platform. The software enables venues to capture qualified leads through an online RFP (Request for Proposal) tool embedded on their website, respond quickly with interactive proposals that showcase the venue, and manage all client communication and internal collaboration in one central workspace. MICE Operations facilitates seamless operations planning with features like event timelines, run sheets, and task management, ensuring every detail is coordinated. It also includes an event CRM to maintain customer relationships and generate repeat bookings. The platform is designed to reduce manual administrative work, improve response times, and help venues close more deals. Through AiDOOS, deployment and adoption are enhanced by providing personalized onboarding, data migration, and training, ensuring a smooth transition and rapid value realization for every venue.
Challenges It Solves
- Fragmented communication and data across multiple tools leads to missed opportunities and slow response times.
- Manual proposal creation is time-consuming and lacks personalization.
- Planning and coordination across departments is often disorganized, causing errors and last-minute issues.
- Poor online booking experience fails to convert website visitors into qualified inquiries.
Use Cases
Venue Sales Management
Capture and manage event inquiries from multiple channels, create proposals quickly, and close bookings faster.
Event Operations Coordination
Centralize planning with room layouts, catering, and run sheets to ensure flawless execution on the day of the event.
Group CRM for Repeat Business
Build stronger client relationships with an event-specific CRM, track history, and automate follow-ups to encourage repeat bookings.
Pricing
- Online booking widget
- Sending invoices
- Sending proposals
- Capacity & availability
- Multi-day events
- Detailed reports
- Full invoicing
- Everything in Regular
- Advanced features
Key Features
An embeddable request for proposal form that collects detailed event requirements and qualified leads from your website 24/7.
All event requests from different channels are centralized into one organized inbox for faster response and better follow-up.
A CRM built specifically for event venues to manage relationships, track history, and automate tasks for repeat business.
Create fully branded, interactive proposals with pricing, packages, and multimedia that clients can review and approve online in just a few clicks.
Plan every event in a central dashboard with room layouts, catering, run sheets, and timelines to keep all departments coordinated.
Centralized communication with clients and internal team, with automatic email linking, scheduling, and saved replies.
What Reviewers Say
What works well
- Comprehensive platform covering sales, planning, and operations in one tool.
- Interactive proposals improve client engagement and speed up approval.
- Integrates with a wide range of hospitality tools and accounting software.
Common concerns
- Pricing is relatively high for small venues with limited budgets.
- May require training and onboarding to fully utilize all features.
Reviews
Reviewer Demographics
Top Industries
No data available
Company Size
No data available
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
38 total appsExact
Accounting software integration for financial management.
eTouches
Event management and registration platform integration.
Tripleseat
Integration with venue sales and event management platform.
SAP Concur
Business travel and expense management integration.
Oracle Hospitality OPERA
Integration with Oracle's property management system for hotels.
Stripe
Payment processing integration for invoices.
Google Calendar
Sync events and schedules with Google Calendar.
HubSpot
Integrate with HubSpot for contact and lead management.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
Dpa DPA available
Sub-processors
Fully disclosed
Right to Erasure
✓ Supported
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy MICE Operations in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Valid MICE Operations subscription
- Admin access to configure user roles
- SMTP credentials for email communication
- API credentials for integrations
Configuration Options
- Single sign-on (SSO) via SAML
- Integration with accounting software
- Custom proposal templates
- Multi-venue management setup
How MICE Operations Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
M
MICE Operations This product
|
Poor | Good | Good | Good | Fair | Fair | Good | Good | — | $99/user |
|
TS
Tripleseat
|
Fair | Excellent | Good | Good | Good | Good | Excellent | Good | — | $Starts at $99/month/user |
|
EB
EventBooking
|
Fair | Good | Good | Good | Good | Fair | Good | Good | — | $Custom/user |
|
SF
Salesforce
|
Excellent | Poor | Excellent | Poor | Excellent | Good | Poor | Good | — | $Starts at $25/user/month/user |
A Virtual Delivery Center for MICE Operations
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers MICE Operations
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists