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Merlin Tickets
Create your own online ticketing website using Merlin's free software
About Merlin Tickets
Merlin Tickets is a free, white-label online ticketing solution that allows organizations to create their own branded ticketing website integrated with their existing web presence. The software is part of Merlinsoft's integrated Attraction Management System (AMS), which includes online ticketing, box office management, hospitality ordering, point-of-sale (EPOS), gift aid automation, and comprehensive back office reporting. Merlin Tickets captures all customer data for the organization, ensuring ownership and direct relationship with attendees. The system is designed to streamline operations, reduce costs, and increase revenue for venues and event organizers. By using Merlin, businesses benefit from decades of sector experience and reliability, with installations across the UK and beyond. The system supports various sectors including museums, theatres, leisure centres, events, and visitor attractions. With Merlin Tickets, organizations can save time through process automation, cut costs via efficient resource management, and make more money by maximizing asset usage and profitability. The solution is highly customizable and supports charity gift aid collection at the point of sale, enhancing fundraising efforts. AiDOOS complements this by providing seamless deployment and adoption, offering expert implementation services, ongoing support, and integration management to ensure the platform is tailored to each organization's unique needs.
Challenges It Solves
- Manual ticketing processes that are time-consuming and error-prone
- Lack of customer data ownership due to third-party ticketing platforms
- Inability to provide a seamless branded experience across sales channels
- Inefficient queue management leading to long wait times and lost sales
Watch Demo
Use Cases
Visitor Attractions
Managing entry tickets, gift aid, and on-site sales for museums, theme parks, and zoos.
Event Management
Selling tickets online and at the door for concerts, festivals, and conferences.
Leisure Centres
Booking classes, court rentals, and memberships with integrated payments.
Theatres
Managing season tickets, seat reservations, and in-house retail at the bar.
Charity Shops
Integrating gift aid and EPOS to boost fundraising efficiency.
Pricing
Custom pricing — built for your team
Merlin Tickets pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Always-on online ticketing for your event or venue.
Powerful front-of-house tools for in-person sales and traffic management.
Comprehensive cafe ordering with kitchen printing and table service.
Fully featured retail EPOS functionality tried and tested over decades.
Automate Gift Aid collection at the point of sale to maximise charity revenue.
Extensive back office with reporting tools and account management.
What Reviewers Say
What works well
- Free white-label online ticketing solution.
- Integrated system covering ticketing, EPOS, hospitality and back office.
- Decades of sector experience and proven track record.
Common concerns
- Limited public information on pricing for advanced features.
- Requires contact for detailed pricing and demo.
Reviews
No reviews yet for Merlin Tickets
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Stripe
Process online payments for ticket sales.
PayPal
Accept payments via PayPal.
Xero
Sync sales data with Xero accounting.
Mailchimp
Send marketing emails to customers.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Merlin Tickets in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Merlin Tickets account
- Payment gateway credentials
- Domain for white-label site
Configuration Options
- Payment gateway setup
- Ticket types & pricing
- Custom branding
- Reporting features
How Merlin Tickets Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
M
Merlin Tickets This product
|
Good | Good | Good | Fair | Fair | Fair | Good | Good | — | $Custom/user |
|
TM
Ticketmaster
|
Good | Good | Excellent | Poor | Good | Excellent | Good | Good | — | $Custom/user |
|
EB
Eventbrite
|
Good | Excellent | Good | Excellent | Excellent | Excellent | Excellent | Good | — | $Custom/user |
|
TT
Ticket Tailor
|
Fair | Excellent | Good | Excellent | Good | Good | Excellent | Good | — | $0.9/user |
A Virtual Delivery Center for Merlin Tickets
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Merlin Tickets
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists