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Market Logic
AI-Powered Market and Competitive Intelligence
About Market Logic
DeepSights by Market Logic Software is an enterprise AI-powered active intelligence platform that transforms organizational knowledge into trusted, decision-ready intelligence. The platform consists of five modular solutions — DeepSights Explore, DeepSights Radar, DeepSights Personas, DeepSights Innovate, and DeepSights Research — each purpose-built for specific insight workflows and powered by a shared AI foundation. DeepSights Explore enables conversational discovery across internal research, syndicated sources, and news. DeepSights Radar continuously monitors markets for emerging signals. DeepSights Personas allows teams to interact with AI-powered virtual consumer profiles built from research data. DeepSights Innovate accelerates innovation with AI agents that discover whitespace opportunities and develop concepts. DeepSights Research manages the full research lifecycle to ensure compliance, transparency, and knowledge reuse. The platform is trusted by 100,000+ business users globally and integrates with enterprise tools such as Microsoft SharePoint, Google Drive, Microsoft Teams, Slack, and syndicated data providers like Mintel, Euromonitor, and Statista. It is ISO 27001 certified and offers APIs and MCPs for custom workflow integration. With AiDOOS, enterprises can accelerate DeepSights deployment and adoption by accessing on-demand specialists for configuration, integration, and change management — reducing time-to-value and ensuring teams are equipped to leverage the full power of the platform.
Challenges It Solves
- Business leaders lack fast access to trusted market intelligence, leading to gut-feel decision-making
- Research and insights are fragmented across teams and systems, causing duplication and wasted spend
- Innovation and concept development is slow due to disconnected market signals and manual processes
- Consumer and competitive signals are monitored reactively rather than continuously, causing missed opportunities
Screenshots
Use Cases
Market Intelligence Discovery
Insights teams use DeepSights Explore to instantly surface trusted answers from internal research and external sources, reducing time spent on manual research by up to 97%.
Competitive Monitoring
Strategy and brand teams use DeepSights Radar to continuously track competitor activity and market signals, enabling proactive rather than reactive decision-making.
Innovation Acceleration
Innovation leaders use DeepSights Innovate to identify whitespace opportunities and develop and test new concepts with AI agents, cutting average project timelines significantly.
Research Knowledge Management
Insights operations teams use DeepSights Research to eliminate duplication, manage agency relationships, and ensure organizational knowledge is reused globally rather than siloed.
Consumer Persona Testing
Product and marketing teams use DeepSights Personas to interact with AI-powered virtual consumer profiles to validate ideas, messaging, and concepts before committing to development.
Pricing
Custom pricing — built for your team
Market Logic pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.
Key Features
Instantly discover trusted insights through conversational AI across all internal and external sources
Continuously monitor markets and competitors to detect emerging signals and trends in real time
Interact with AI-powered virtual consumer profiles built from real research data to validate ideas 24/7
Accelerate innovation with AI agents that identify whitespace opportunities and develop concepts
Manage the full research lifecycle with duplication prevention, approval workflows, and knowledge reuse
Connect to SharePoint, Google Drive, Slack, Teams, Mintel, Euromonitor, and more via APIs and MCPs
What Reviewers Say
What works well
- Purpose-built for market and consumer insights work rather than adapted from generic AI tools
- Modular platform allows teams to start with one solution and expand over time
- Trusted by 100,000+ enterprise users including leading global brands like Mars, Novartis, eBay, and Mondelez
- Delivers evidence-backed answers with transparent citations to support trusted decision-making
Common concerns
- Pricing is not publicly listed and requires direct engagement with sales, which may slow evaluation
- Enterprise focus means the platform may be too complex or costly for smaller organizations
- Integrations and data connectors are not included by default and require additional configuration
Reviews
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
AI Details
Agent Type
None
Models Used
Agentic Capabilities
Human-in-the-Loop
✗ Not supported
Integrations
Microsoft SharePoint
Connect SharePoint as an enterprise data source to ingest internal research and documents into DeepSights.
Microsoft Teams
Surface DeepSights intelligence directly within Microsoft Teams workflows.
Slack
Deliver market intelligence insights and alerts directly into Slack channels.
Google Drive
Connect Google Drive as a data source to ingest internal research files into DeepSights.
Google Chat
Integrate DeepSights intelligence into Google Chat workplace workflows.
Mintel
Connect Mintel syndicated market research data as a source within DeepSights.
Statista
Access Statista data and statistics as a syndicated source within the DeepSights platform.
Zappi
Partner integration connecting Zappi consumer research data into DeepSights intelligence workflows.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Market Logic in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Enterprise license agreement with Market Logic Software
- SSO/identity provider configuration for user authentication
- Access credentials for internal data sources (SharePoint, Google Drive, etc.)
- Defined list of syndicated data source subscriptions (e.g., Mintel, Statista)
Configuration Options
- Selection of DeepSights modules to activate (Explore, Radar, Personas, Innovate, Research)
- Role-based access control setup for different user groups
- Data source connectors configuration and ingestion scheduling
- Workplace integration setup (Microsoft Teams, Slack, Google Chat)
Often Deployed With
Common Setup Issues (& how AiDOOS handles them)
How Market Logic Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
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Market Logic This product
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Excellent | Good | Excellent | Fair | Good | Fair | Fair | Good | — | $Custom/user |
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CR
Crayon
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Good | Good | Good | Good | Good | Good | Good | Good | ★ None | $None/user |
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KL
Klue
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Good | Good | Good | Fair | Good | Good | Good | Good | ★ None | $None/user |
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AT
Attest
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Good | Excellent | Fair | Good | Fair | Good | Excellent | Good | ★ None | $None/user |