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Maqsam

AI-powered contact center solution designed for Arabic-speaking businesses across MENA

Machine Learning Software
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Category
Software
Deployment
Cloud
API Access
Yes - enables custom integrations and third-party connectivity

About Maqsam

Maqsam is an AI-powered contact center solution purpose-built for the MENA region, delivering advanced customer engagement across multiple channels including voice calls and WhatsApp. Leveraging sophisticated Arabic natural language processing, Maqsam enables businesses to automate routine customer interactions, reduce operational costs, and enhance customer satisfaction at scale. The platform streamlines support and sales operations by intelligently routing inquiries, providing real-time analytics, and enabling agents with AI-powered insights. Through AiDOOS marketplace integration, organizations gain enhanced deployment flexibility, simplified governance frameworks, pre-built integration connectors, and optimized scalability for growing MENA markets. Maqsam empowers teams to focus on high-value customer interactions while automation handles routine tasks, ultimately driving revenue growth and operational excellence.

Challenges It Solves

  • High operational costs from managing large support teams handling routine customer inquiries
  • Limited availability of culturally-relevant AI solutions optimized for Arabic language and MENA business processes
  • Difficulty maintaining service quality across multiple communication channels during peak demand periods
  • Extended customer wait times and inconsistent response quality affecting satisfaction metrics
64
Reduction in operational costs through task automation
48
Improvement in customer satisfaction scores
35
Faster resolution times for routine inquiries

Use Cases

Customer Support Automation

Automate handling of frequently asked questions and routine support requests in Arabic across voice and WhatsApp, reducing agent workload and improving response times.

64% 65% reduction in support ticket volume

Sales Pipeline Acceleration

Leverage AI-powered outreach and lead qualification across multiple channels to identify high-value opportunities and accelerate sales cycles.

52% 40% faster sales cycle completion

Omnichannel Customer Experience

Deliver consistent, personalized customer interactions across voice calls and WhatsApp with contextual understanding and seamless handoffs between channels.

71% Improved customer satisfaction scores

24/7 Service Availability

Provide round-the-clock customer support without proportional increases in staffing costs through intelligent automation and escalation workflows.

48% 24/7 support coverage achieved affordably

Pricing

Pricing available on request

Maqsam pricing is customized based on your team size, integrations, and requirements. AiDOOS will get you a scoped proposal — for free.

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Key Features

Arabic AI Engine

Native Arabic language understanding and processing

Accurate sentiment analysis and intent recognition in Arabic dialects

Multi-Channel Engagement

Seamless communication across voice and messaging

Unified customer interactions on voice calls and WhatsApp platforms

Intelligent Routing

Smart contact distribution based on skills and context

Optimal first-contact resolution rates and reduced wait times

Real-Time Analytics

Comprehensive performance monitoring and insights

Data-driven decision-making with actionable operational metrics

Automation Workflows

Customizable automated response scenarios

Up to 70% reduction in manual handling of routine requests

Agent Assist

AI-powered guidance for human agents

Improved agent productivity and first-call resolution rates

Reviews

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Enterprise Readiness

Data Encryption
Role-Based Access Control
Compliance Support
Audit Logging
Call Recording Security

Integrations

7 total apps

Native integration for WhatsApp messaging channel, enabling direct customer engagement and automated responses

Seamless connectivity with major CRM platforms for unified customer data and context-aware interactions

Integration with enterprise telephony systems for call routing, recording, and quality monitoring

Integration with ticketing systems for automated ticket creation and case management

Data export capabilities to business intelligence and analytics tools for comprehensive reporting

Integration with scheduling and workforce optimization tools for agent resource planning

SSO and identity management integration for secure enterprise deployments

AiDOOS Managed Deployment

Deploy Maqsam in

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

Deployments
Adoption rate
Post-deploy sat.
Time to value

Prerequisites

Configuration Options

Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Maqsam

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers Maqsam

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
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Frequently Asked Questions

Does Maqsam support Arabic dialects beyond Modern Standard Arabic?
Yes, Maqsam's AI engine is trained on multiple Arabic dialects common across MENA regions, including Egyptian, Gulf, Levantine, and Maghrebi Arabic, ensuring accurate understanding and response generation.
Can Maqsam integrate with our existing CRM and helpdesk systems?
Yes, Maqsam offers API-first architecture and pre-built connectors for major CRM and helpdesk platforms. Through AiDOOS marketplace, additional custom integrations can be rapidly deployed.
What is the typical implementation timeline?
Standard cloud deployments typically require 4-8 weeks including setup, configuration, and agent training. AiDOOS accelerates this through managed implementation services.
How does Maqsam handle data residency and privacy in MENA?
Maqsam maintains regional data centers and complies with local data protection regulations. We support country-specific data residency requirements and regulatory compliance frameworks.
Can we customize the AI responses for our brand voice?
Yes, Maqsam provides extensive customization options for response templates, escalation rules, and automation workflows to match your brand guidelines and business processes.
What kind of analytics and reporting does Maqsam provide?
Maqsam offers real-time dashboards with metrics on call volume, customer satisfaction, agent performance, automation effectiveness, and revenue impact with customizable reporting.

Quick Stats

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Vendor

Customer Success Stories

Real results from enterprises deployed through AiDOOS

Regional E-Commerce Leader
"Maqsam transformed our customer support operations, handling 70% of routine inquiries automatically while maintaining Arabic language quality. We reduced operational costs by 45% within six months."
— Head of Customer Operations
Telecom Provider (MENA)
"The multi-channel capabilities allowed us to serve customers on their preferred platforms. Customer satisfaction improved by 38%, and we eliminated language barriers in support delivery."
— Director of Customer Experience
Financial Services Group
"Maqsam's intelligent routing and AI-powered lead qualification accelerated our sales pipeline. Sales team productivity increased by 52% with better-qualified leads and faster follow-ups."
— VP Sales Operations

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