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Lytics
Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.
About Lytics
Lytics is a composable customer data platform (CDP) that enables enterprises to unify customer data from multiple sources, build comprehensive profiles, and deliver personalized experiences across channels. Its core value proposition lies in its AI-powered features, including a Content Affinity Engine for understanding user interests, real-time identity resolution, and AI-driven tools like Schema Copilot and a Contextual Chatbot. Lytics integrates with a wide range of marketing and analytics tools, including Google Cloud services, and offers a free Developer tier. The platform helps marketers increase conversions through dynamic content recommendations, personalized ads, and targeted email campaigns. AiDOOS enhances deployment and adoption by providing a managed services layer that accelerates integration, customizes workflows, and ensures ongoing optimization of Lytics implementations.
Challenges It Solves
- Fragmented customer data across multiple sources
- Difficulty in delivering personalized experiences at scale
- Lack of real-time identity resolution
- Inefficient manual data mapping and segmentation
Screenshots
Use Cases
Personalized Product Recommendations
Lytics uses the Content Affinity Engine and machine learning to recommend relevant products to users based on their browsing behavior and interests, increasing conversion rates.
Omnichannel Personalization
Deliver consistent, personalized experiences across web, email, and ad channels using unified customer profiles.
Audience Segmentation & Targeting
Build sophisticated audience segments using natural language or SQL, and activate them in advertising platforms like Google and Meta.
AI-Driven Data Management
Automate data mapping, enrichment, and identity resolution with AI tools like Schema Copilot and Contextual Chatbot.
Pricing
Custom pricing — built for your team
Lytics pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Automatically scans and categorizes content to build user interest profiles and predict purchasing habits.
Uses AI to automate data mapping, cleaning, transformation, and identity resolution.
Allows business users to build audiences using natural language prompts instead of SQL.
Leverages over 200 profile attributes to provide tailored, real-time conversational experiences powered by Vertex AI.
Delivers personalized product and content recommendations across web, email, and ads based on user interests.
Sync audiences to ad networks like Google and Meta for targeted advertising campaigns.
What Reviewers Say
What works well
- AI-driven automation reduces manual data work
- Composable architecture fits with existing Google Cloud infrastructure
- Generous free tier with Developer plan
Common concerns
- Pricing for Growth and Enterprise is not publicly disclosed
- Limited to Google Cloud native deployment
Reviews
No reviews yet for Lytics
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Salesforce Marketing Cloud
Sync audiences and behavioral data to Salesforce Marketing Cloud for personalized email campaigns.
Google Ads
Activate Lytics segments as audiences in Google Ads for targeted advertising.
Facebook Ads
Sync custom audiences from Lytics to Facebook for ad targeting.
Google BigQuery
Query Lytics data in BigQuery using native integration for advanced analytics.
Shopify
Use Shopify purchase data in Lytics for personalized product recommendations.
Iterable
Send Lytics segments to Iterable for triggered email campaigns.
Snowflake
Activate Lytics audience data into Snowflake via Reverse ETL.
Segment
Ingest data from Segment into Lytics for unified customer profiles.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Lytics in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Google Cloud or AWS account with admin access
- Valid Lytics license
- Configured SSO (SAML/Okta/Azure AD)
Configuration Options
- Data source connectors
- Identity resolution rules
- Segment activation destinations
- AI Copilot enablement
How Lytics Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
L
Lytics This product
|
Excellent | Good | Excellent | Fair | Excellent | Good | Good | Good | — | $Custom/user |
|
SG
Segment
|
Fair | Excellent | Good | Good | Excellent | Excellent | Excellent | Good | ★ None | $None/user |
|
MP
mParticle
|
Fair | Good | Excellent | Poor | Good | Excellent | Moderate | Good | ★ None | $None/user |
|
TL
Tealium
|
Good | Good | Excellent | Fair | Excellent | Good | Moderate | Good | ★ None | $None/user |
A Virtual Delivery Center for Lytics
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Lytics
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists