Lumar (formerly Deepcrawl) ★ 4.5 · 101 reviews

Lumar (formerly Deepcrawl)

Q: Does Lumar work with enterprise-level websites?

Yes, Lumar is built for enterprise scale. It handles millions of URLs and offers features like custom crawl settings, granular permissions, and integrations with major enterprise tools.

Q: Can Lumar help with website accessibility compliance?

Yes, Lumar includes web accessibility testing aligned with WCAG 2.2, providing automated checks and suggested fixes to help teams achieve compliance.

Q: How does Lumar handle data security?

Lumar is SOC 2 Type 2 certified and uses encryption for data at rest (AES-256) and in transit (TLS). It also offers data residency options in the US and EU.

Q: Does Lumar integrate with other SEO tools?

Lumar offers native integrations with tools like Google Search Console, Google Analytics, and BigQuery, as well as third-party integrations via Zapier and APIs.

Q: What is the difference between Deepcrawl and Lumar?

Deepcrawl was the previous name of Lumar. The company rebranded in 2022/2023 to reflect its evolution from a technical SEO crawler to a broader website optimization platform.

Q: Can AiDOOS help with deploying Lumar?

Yes, AiDOOS offers verified deployment of Lumar, handling setup, integration, and configuration to accelerate time-to-value. Deployment typically takes 72 hours, and teams can be live in 2-4 weeks.

The ultimate website optimization platform with tools for tech SEO, GEO, web accessibility, site speed, & more, built for enterprise scale.

AiDOOS Verified SAAS Marketing

4.5 ★★★★☆ 101 reviews

Live in 72 hours

About Lumar (formerly Deepcrawl)

Lumar is an enterprise-scale website optimization platform designed to improve technical SEO, boost AI brand visibility (GEO/AEO), enhance site speed and performance, and ensure web accessibility compliance. Its powerful website crawler provides hundreds of built-in tech SEO reports, custom extractions, and AI-powered suggestions. Lumar offers a comprehensive suite of tools including technical SEO analysis, GEO/AEO optimization, site speed monitoring with Core Web Vitals and Lighthouse reporting, web accessibility testing aligned with WCAG 2.2, and fully customizable web analytics. The platform integrates with popular tools like Google Analytics, BigQuery, and Slack, and provides a GraphQL API for custom applications. Lumar is SOC 2 Type 2 certified, ensuring high data security standards. With insights from Lumar, digital teams can identify and resolve technical issues, improve site health, and drive organic growth. AiDOOS enhances deployment by providing a managed service layer that streamlines onboarding, custom integrations, and continuous optimization, enabling faster time-to-value and proactive support.

Challenges It Solves

Overwhelming technical SEO issues that are difficult to identify and prioritize
Maintaining website health across large, complex websites
Ensuring web accessibility compliance without dedicated expertise
Lacking unified view of website performance from technical, user, and business perspectives

Screenshots

Use Cases

Enterprise Technical SEO

Lumar helps large organizations audit and fix technical SEO issues at scale, improving organic search performance.

Generative Engine Optimization (GEO)

Optimize your brand's visibility across AI search engines and large language models through Lumar's GEO toolkit.

Web Accessibility Compliance

Ensure your website is accessible and compliant with WCAG 2.2 standards, reducing legal risk and improving user experience.

Site Speed Optimization

Monitor and improve Core Web Vitals and overall site performance to boost user engagement and SEO rankings.

Pricing

Custom pricing — built for your team

Lumar (formerly Deepcrawl) pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

Schedule a Meeting

💡 Pricing insight from reviewers: Lumar offers custom pricing based on the number of URLs crawled and platform features, requiring a demo for a quote.

Key Features

Technical SEO Platform

Hundreds of built-in SEO reports and custom extractions to identify and fix technical issues.

GEO / AEO Toolkit

Boost brand visibility in AI engines with generative engine optimization tools.

Site Speed & Performance

Improve Core Web Vitals and site speed with Lighthouse reporting and field data.

Web Accessibility Testing

Test for WCAG 2.2 compliance and get suggested fixes for accessibility issues.

Custom Analytics

Build custom metrics and reports to analyze website data tailored to your needs.

API & Integrations

Connect Lumar data to your tech stack via GraphQL API and native integrations.

What Reviewers Say AI-synthesized from 101 reviews

What works well

Comprehensive technical SEO analysis and reporting
User-friendly interface
Strong integrations

Common concerns

Pricing not publicly disclosed
May require a learning curve for advanced features

Reviews

101 verified reviews

4.5

★★★★☆

out of 5 · 101 reviews

By segment

Enterprise51%

Mid-Market49%

SEO Sr. Content Specialist

"My Experience with Lumar"

I've only used it at a superficial level. My team uses it more than I do and has heard amazing things about it. They really enjoy the experience the platform provides. There's really nothing for me to complain about. I believe it's fairly intuitive. It has helped us a lot with tickets between the dev and SEO teams.

Small-Business (50 or fewer emp.)

"Challenging to Navigate"

The information is accurate and dependable. Updates are made frequently. However, it's extremely technical and difficult to navigate. There isn't much ease of use. It would have been nice if the interface didn't look like it was from the early '90s. It was very useful for assessing SEO success.

Mid-Market (51-1000 emp.)

"Rapid Site Crawl Reviews!"

The platform does a great job of spotting issues that other platforms like Semrush often miss. The main downside is that it can get pricey. For an e-commerce client, Deepcrawl helped us identify thousands of duplicate product pages caused by URL parameter variations. This ended up saving us a ton of time and resources on the project.

Mid-Market (51-1000 emp.)

"Lumar Has Become an Essential Tool"

Beyond the enterprise-level crawling and analysis (which efficiently processes millions of URLs and provides easy visualization and exportable reports), what sets Lumar apart is the support. As an enterprise client, I'm always balancing multiple priorities and looking for high-leverage opportunities. The support from Lumar on top of the technology stack gives me peace of mind. I trust and rely on the team. I'd love to see the service automatically generate more AI-driven recommendations (post-crawl) for changes or fixes that could be turned into a 'task list' for review. We use Lumar extensively for pre/post-launch website monitoring, to identify changes in site architecture after large-scale user changes, and to debug at a scale humans can't handle. We don't view Lumar as just an SEO tool; it's a key partner in our Product Management toolbox.

SEO Manager

"Excellent Technical SEO Tool for Large, Complex Websites"

On the technical front, it covers everything I can think of. The options for keyword research are somewhat limited. It's great for identifying NOINDEX pages, which is crucial for large sites. Site structure is where Lumar truly excels.

Mid-Market (51-1000 emp.)

"Excellent Insights and Dependability"

Lumar is probably the most used tool in my team for technical SEO analysis. That's because of the wide range and depth of insights it provides. The cost is high, but you definitely get what you pay for! It's consistently useful for troubleshooting routine technical issues, but the level of insight also makes it a go-to for more complex technical challenges.

Mid-Market (51-1000 emp.)

"Incredibly Useful SEO Tool for Monitoring Multiple Domains"

The default views and data visualizations are outstanding. They truly bring our SEO monitoring to life, particularly for technical SEO. The push for new features and AI integration has significantly enhanced the user experience and made it easier to implement SEO fixes when communicating with developers. This is now a tool we use daily. Customer support, especially from our success manager, is excellent at keeping the team informed about new features and always ready to hop on a call to address any questions. The only improvement I'd suggest is the ability to crawl through a VPN to better access staging environments, etc. It's enabling us to strengthen the collaboration between tech and SEO, as we can examine other domains and send fixes to the teams managing subdomains. The visuals, in particular, help us communicate the value and benefits of certain fixes, such as those for subdomains that are indexed and eating up our crawl budget.

Digital Marketing Manager / Web Designer / Content Creator

"Lumar: The Ultimate Ally for Any Business"

Lumar provides everything you need in one place. There's no need to juggle multiple tools to achieve your business goals, whether your website is brand new or established. It offers AI-driven optimization monitoring, site migration support, technical SEO audits, and SEO strategy development. These services are typically expensive, and few companies provide them all on a single platform. So, in one shot, every business can access all the essentials for success. My only complaint about Lumar is that it doesn't have a WordPress plugin. I believe it outperforms other tools in improving rankings.

Head of SEO

"A Valuable Addition to My SEO Toolkit"

Lumar has become an essential SEO tool for our team. Since it's cloud-based, we can schedule crawls at times that suit us best without tying up local resources. The ability to extract exactly the data we need is incredibly helpful, especially with its robust custom reporting and filtering capabilities. It offers us the flexibility to analyze our site in the way that aligns with our objectives, like having a personalized tool. The account support is also a major plus; Odette's assistance has been fantastic. It does require sifting through a lot of data and reports, but with a dedicated account manager, you quickly get the hang of it. It allows us to see the technical impact of our changes, and since everything is scheduled, I can start my Monday knowing exactly what tasks to tackle for the week.

Senior Specialist

"Exceptional Technical Reports, Lacks Competitive Data"

I've found Lumar's technical analysis reports to be highly effective and quite competitive in the SEO space. They're particularly useful for spotting both linked and unlinked pages during a crawl, which offers great insight into any site's structure. This feature proved invaluable when analyzing a website, especially for our team, which was unfamiliar with the organization, as it helped clarify the purpose of each section. Plus, getting Lumar set up initially was straightforward. However, we didn't get much in terms of competitor metrics. It focuses primarily on the technical side of SEO, so the main drawback is the absence of competitor data. Addressing this could elevate it to one of the top tools. Lumar delivers a competitive technical analysis report and assists my team, particularly newcomers, in grasping site architecture by displaying linked and unlinked pages.

Enterprise Readiness

SOC 2 Type 2

Identity & Access

SSO✓ SAML, OAuth

RBAC✓ Role-based access control with custom roles and permissions.

Audit Logs✗

Data Security

At restAES-256

In transitTLS 1.2+

Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%

RPO—

RTO—

Pen test—

Compliance & Portability

Data residencyUS, EU

Data export✓ CSV, JSON

Right to erasure✓ Supported

Integrations

Google Search Console

Integrate Google Search Console data to enrich website crawl data with search performance metrics.

Native < 1 hour

Google Analytics

Connect Google Analytics (GA360 and GA4) to include conversion data and user behavior in Lumar reports.

Native < 1 hour

BigQuery

Export Lumar data to Google BigQuery for advanced analysis and integration with data science workflows.

Native 1-3 hours

Looker

Visualize Lumar website health data in Looker for BI reporting and dashboards.

Third_Party 1-3 hours

Tableau

Connect Lumar data to Tableau for custom data visualization and business intelligence.

Third_Party 1-3 hours

Slack

Send Lumar Protect notifications and alerts to Slack channels for immediate visibility.

Native < 1 hour

Jira

Sync tasks and issues from Lumar Task Manager to Jira for streamlined project management.

Native 1-3 hours ⇄ Bi-directional

Zapier

Connect Lumar to thousands of apps via Zapier for custom workflow automation.

Third_Party < 1 hour

Governance & Compliance

EU AI Act

No data available

Data Processing Agreement

Data Processing Agreement DPA available

Sub-processors

No data available

Right to Erasure

✓ Supported

Change Notifications

No data available

NIST AI RMF

No data available

AiDOOS Managed Deployment

Deploy Lumar (formerly Deepcrawl) in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

Deployments

94%

Adoption rate

4.8/5

Post-deploy sat.

2-4 weeks

Time to value

Prerequisites

Active Lumar subscription
Access to target website crawl configuration
Administrator credentials for SSO/API setup

Configuration Options

Crawl frequency
Custom report templates
Integration configurations

How Lumar (formerly Deepcrawl) Compares

Product	AI & Analytics	Ease of Use	Enterprise Features	Pricing	Integrations	Mobile Experience	Quick Setup	Customer Support	Rating	Price/mo
L Lumar (formerly Deepcrawl) This product	Excellent	Good	Excellent	Fair	Good	Fair	Fair	Good	★ 4.5	$Custom/user
AH Ahrefs	Good	Good	Fair	Good	Good	Fair	Excellent	Good	—	$$99/user
SE Semrush	Good	Good	Good	Good	Good	Good	Excellent	Good	—	$$119.95/user
SF Screaming Frog	Fair	Good	Fair	Excellent	Fair	Poor	Excellent	Fair	—	$$259/year/user

Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Lumar (formerly Deepcrawl)

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit

Get a delivery plan for Lumar (formerly Deepcrawl) What’s a Virtual Delivery Center?

How a Virtual Delivery Center delivers Lumar (formerly Deepcrawl)

Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

Discover

Requirements & assessment

Integrate

Setup & data migration

Validate

Testing & security audit

Rollout

Deployment & training

Optimize

Performance tuning

Schedule a Meeting

Frequently Asked Questions

Does Lumar work with enterprise-level websites?

Yes, Lumar is built for enterprise scale. It handles millions of URLs and offers features like custom crawl settings, granular permissions, and integrations with major enterprise tools.

Can Lumar help with website accessibility compliance?

Yes, Lumar includes web accessibility testing aligned with WCAG 2.2, providing automated checks and suggested fixes to help teams achieve compliance.

How does Lumar handle data security?

Lumar is SOC 2 Type 2 certified and uses encryption for data at rest (AES-256) and in transit (TLS). It also offers data residency options in the US and EU.

Does Lumar integrate with other SEO tools?

Lumar offers native integrations with tools like Google Search Console, Google Analytics, and BigQuery, as well as third-party integrations via Zapier and APIs.

What is the difference between Deepcrawl and Lumar?

Deepcrawl was the previous name of Lumar. The company rebranded in 2022/2023 to reflect its evolution from a technical SEO crawler to a broader website optimization platform.

Can AiDOOS help with deploying Lumar?

Yes, AiDOOS offers verified deployment of Lumar, handling setup, integration, and configuration to accelerate time-to-value. Deployment typically takes 72 hours, and teams can be live in 2-4 weeks.

Lumar (formerly Deepcrawl)

About Lumar (formerly Deepcrawl)

Challenges It Solves

Screenshots

Use Cases

Enterprise Technical SEO

Generative Engine Optimization (GEO)

Web Accessibility Compliance

Site Speed Optimization

Pricing

Custom pricing — built for your team

Key Features

Technical SEO Platform

GEO / AEO Toolkit

Site Speed & Performance

Web Accessibility Testing

Custom Analytics

API & Integrations

What Reviewers Say AI-synthesized from 101 reviews

What works well

Common concerns

Reviews

Enterprise Readiness

Identity & Access

Data Security

SLA & Availability

Compliance & Portability

Integrations

Google Search Console

Google Analytics

BigQuery

Looker

Tableau

Slack

Jira

Zapier

Governance & Compliance

EU AI Act

Data Processing Agreement

Sub-processors

Right to Erasure

Change Notifications

NIST AI RMF

AiDOOS Managed Deployment

Deploy Lumar (formerly Deepcrawl) in 72 hours

Prerequisites

Configuration Options

How Lumar (formerly Deepcrawl) Compares

A Virtual Delivery Center for Lumar (formerly Deepcrawl)

How a Virtual Delivery Center delivers Lumar (formerly Deepcrawl)

Outcome-Based

Milestone-Driven

Expert Network

Implementation Timeline

Frequently Asked Questions

Quick Stats

Resources

Vendor

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