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Line-Up
The commerce platform for live entertainment.
About Line-Up
Line-Up is a comprehensive ticketing and commerce platform designed specifically for the live entertainment industry. It enables venues, producers, and event organizers to sell tickets across multiple channels while maintaining full control over the customer experience. The platform offers sophisticated event management, automated demand-based pricing, powerful product upsells, a venue plan builder, and bulk editing capabilities. Line-Up's online checkout is fully customizable and optimized for conversion, reportedly converting 60% better than competitors and operating 4x faster than the industry average. It is built to handle high-capacity sales, load-tested against 25x industry standard traffic levels, processing over 40,000 transactions per minute and £350 million worth of transactions annually. The platform provides a powerful reporting suite with unlimited custom reports, and its open APIs allow for integrations with best-of-breed third-party tools and distribution channels. Line-Up prioritizes security, reliability, and scalability, with 99.99% historic uptime. The company serves a wide range of clients, from individual venues to large production companies like Entertainers and The Traitors: Live Experience. With a focus on innovation, Line-Up has introduced AI-powered tools to improve operational efficiency and maximize revenue. AiDOOS can enhance deployment and adoption by offering AI-driven insights, automated workflows, and strategic guidance to fully leverage Line-Up's capabilities for seamless integration into existing operations and scalable growth.
Challenges It Solves
- Fragmented ticketing sales across multiple venues and systems
- Lack of customer data ownership and visibility into marketing ROI
- Need for scalable infrastructure to handle high-demand on-sales
- Inefficient manual processes for ticket distribution and reporting
Screenshots
Use Cases
Venue Group Ticketing
Manage ticketing for multiple venues under one platform, with unified reporting and customer data.
Touring Producer Sales
Sell tickets across multiple venues from a single dashboard, with automated inventory management.
Brand & Event Marketing
Leverage customer data and integrations for effective marketing campaigns and audience growth.
Pricing
Custom pricing — built for your team
Line-Up pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Automated pricing adjustments based on demand to maximize revenue.
Fully themed and customisable online checkout flow optimized for conversion.
Design and edit unlimited reserved seating layouts with ease.
Unlimited custom reports with access to every data point and metric.
Public APIs enabling custom checkouts and seamless integrations.
AI-powered tools to improve efficiency and maximise revenue.
What Reviewers Say
What works well
- High scalability and reliability, tested against 25x industry standard traffic levels.
- Open APIs and strong integration ecosystem with best-of-breed third-party tools.
- Flexible and customisable platform allowing venues to control customer journey and data.
Common concerns
- Pricing is not publicly transparent; based on percentage fee and volume, requiring direct contact for quote.
- Primarily focused on live entertainment, may not suit businesses outside this niche.
Reviews
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Reviewer Demographics
Top Industries
No data available
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Adyen
Global payment processor
Square
Global payment processor
Stripe
Global payment processor
Mailchimp
Integrated email marketing
Queue-it
Online waiting rooms and virtual queues
Seat Upgrade
Integrated seat upgrades powered by Preevue
TodayTix
Events discovery platform
Headout
Global live events distribution platform
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Line-Up in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Line-Up account
- API credentials
- Integration configuration with payment provider and CRM
Configuration Options
- Custom checkout themes
- Integration with Adyen/Stripe/Square
- Venue plan setup
How Line-Up Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
L
Line-Up This product
|
Good | Good | Excellent | Fair | Excellent | Good | Good | Excellent | — | $Custom/user |
|
TM
Ticketmaster
|
Good | Fair | Excellent | Poor | Good | Excellent | Fair | Fair | — | $Custom/user |
|
EB
Eventbrite
|
Good | Excellent | Fair | Good | Excellent | Excellent | Excellent | Good | — | $0/user |
|
SP
Spektrix
|
Good | Good | Excellent | Fair | Good | Good | Good | Excellent | — | $Custom/user |
A Virtual Delivery Center for Line-Up
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Line-Up
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists