Leady is a B2B lead generation and customer intelligence platform that identifies corporate visitors to your website and provides detailed company profiles and behavior insights. It helps businesses discover new prospects, monitor existing customers, and gather real-time data on buyer personas to maximize sales. Leady integrates seamlessly with CRM tools, marketing automation, and email marketing platforms like Mailchimp. The platform offers a 14-day free trial on all accounts, with pricing plans starting at $39 per month. Leady's AI-driven algorithms match IP addresses to company databases, revealing the organizations visiting your site, enabling targeted outreach and personalized engagement. The software also tracks visitor behavior, providing insights into browsing patterns and content preferences, helping businesses optimize their website and increase conversion rates. With Leady, companies can launch targeted campaigns, identify up-sell and cross-sell opportunities, and enhance their marketing and sales efforts. The platform is built for SaaS businesses and thousands of B2B companies use it to drive growth.
Challenges It Solves
Stop wasting time searching for new potential clients - they're already on your website.
Only a small fraction of website visitors leave contact information, making it hard to know who to engage.
B2B business is often conducted offline, making it difficult to track what attracts new clients.
Need to identify up-sell and cross-sell opportunities to increase revenue.
Screenshots
Use Cases
Lead Generation
Identify new prospects visiting your website and generate B2B leads from anonymous traffic.
Customer Intelligence
Gather data on buyer personas and monitor existing customers to enhance retention and upsell.
Targeted Marketing Campaigns
Launch targeted campaigns based on visitor behavior and company profiles to reach right prospects.
SaaS Analytics
Discover in-app user behavior and increase conversion and retention for SaaS businesses.
Pricing
Starter
For up to 300 unique visitors per month. Includes lead generation, web visitor to sales leads, reporting, and export features.
$39/user
billed monthly ·
Lead Generation
Web visitors to sales leads
Reporting
Export
Growth
For up to 1500 unique visitors per month. Includes everything in Starter plus customer intelligence features like user tracking and profiles.
$69/user
billed monthly ·
Lead Generation
Web visitors to sales leads
Reporting
Export
Customer Intelligence
User tracking
Customer profiles
User Analytics
Most Popular
Pro
For up to 3000 unique visitors per month. Includes all features of Growth plus integrations with CRM, Mailchimp, and more.
$149/user
billed monthly ·
Lead Generation
Web visitors to sales leads
Reporting
Export
Customer Intelligence
User tracking
Customer profiles
User Analytics
Integrations
API
CRM Integration
Mailchimp Integration
Form listener
Pipedrive module
Zapier/Make
Enterprise
For up to 15,000 unique visitors per month. Custom pricing, includes all features plus advanced integrations and support.
Custom
contact AiDOOS for pricing
All Pro features
SaaS Analytics
Application integration
Custom actions tracking
User segmentation
14-day free trial available — No credit card required. Full access to all features.
Key Features
Website Visitor Identification
Identifies the companies visiting your website and provides detailed company profiles.
Customer Intelligence
Gathers real-time data on buyer personas to maximize sales.
User Tracking & Analytics
Tracks visitor behavior and analyzes browsing patterns to improve engagement.
Mailchimp Integration
Track your Mailchimp subscribers who come to your website and understand their needs.
CRM Integration
Seamlessly integrate Leady with your CRM system to streamline sales and marketing efforts.
Campaign Automation
Easily pair with Google Analytics and Google Ads to optimize online campaigns.
What Reviewers Say
What works well
Identifies anonymous website visitors and provides detailed company information.
Integrates with Mailchimp and other CRM tools to enhance marketing efforts.
14-day free trial available on all plans.
Common concerns
Pricing tiers may be expensive for small businesses with low traffic.
Limited information on individual visitors; only company-level data identified.
Reviews
None
★★★☆☆
out of 5
By segment
Mid-Market100%
M
Mid-Market (51-1000 emp.)
"Leady serves as a web intelligence tool that detects and reports on corporate visitors to..."
Leady is an essential resource for boosting support efforts. It delivers quick insights and direct information about new prospects without delay, and the setup is straightforward. I highly recommend it to any company looking to see when our online campaigns achieve excellent results; it's been very effective in our organization. Leady is definitely a top-notch marketing aid! One thing I noticed initially was the lack of a visible back button. When I selected a company from the search results to look at its details, using the browser's back button would lose my search list. There's a native back button in the upper right corner, which allows you to return to your search list after going back one step. With Leady, you can run efficient marketing and sales campaigns, boost lead generation and engagement, and maximize sales opportunities to grow your business. Check out our Leady reviews for more insights and ratings. Leady integrates seamlessly with over 750 business applications and systems, such as Zapier, MailChimp, and Salesforce, allowing you to enhance its automation, reporting, and other features to your benefit.
S
Small-Business (50 or fewer emp.)
"Strongly suggest Mail Chimp"
This is a straightforward platform for sharing news and updates with groups about my business. There's a learning curve, but once you get the hang of it, it's simple. Definitely give it a try! It helps with sending out bulk emails to keep people informed about what's going on with my business.
D
Digital Specialist
"Expanding the possibilities of email marketing"
Unknown and non-official traffic is starting to look more familiar. You'll cut down on the time spent doing research. Build emails that reflect what your customers genuinely need. The platform is extremely fast and easy to navigate. You can export your data and keep working with it offline in Excel. The monthly fee relative to traffic doesn't suit every business, especially when you have busy and slow months; the pricing should be flexible. I'd appreciate having a German and French version. It would also help if Leady offered additional video tutorials with subtitles, focusing on case studies, to make the tool easier to manage. Another minor annoyance is that data downloads are limited to once per day, which can be problematic when many users are involved in a project. Overall, it's a great tool for those new to e-marketing. It saves time and money by revealing what your potential customers want, helps ensure social media campaigns succeed, makes it easier to create effective Google ads, and improves search engine optimization. I use it to understand my audience and create products they'll love. The Google Analytics integration works flawlessly, and the reports are perfect for crafting social media ads.
Enterprise Readiness
GDPR
Identity & Access
SSO✗ Not supported
RBAC✗
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residency—
Data export✓ CSV
Right to erasure✓ Supported
Integrations
MC
Mailchimp
Allows you to track Mailchimp subscribers who visit your website and sync lead data for targeted campaigns.
Native< 1 hour⇄ Bi-directional⚡ AiDOOS Pre-wired
PD
Pipedrive
Integrates Leady data with Pipedrive CRM to manage leads and customer interactions.
Native1-2 hours⇄ Bi-directional⚡ AiDOOS Pre-wired
ZP
Zapier
Connects Leady with thousands of apps via automated workflows (Zaps).
Third_Party1-2 hours⚡ AiDOOS Pre-wired
MK
Make
Automates workflows between Leady and other tools using visual scenarios.
Third_Party1-2 hours
GA
Google Analytics
Tracks website visitor behavior and campaign effectiveness, enhancing Leady's insights.
Native< 1 hour
GA
Google Ads
Measures online campaigns that bring new clients, optimizing ad spend.
Native< 1 hour
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
✓ Supported
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Leady for Mailchimp in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
1-2 weeks
Time to value
Prerequisites
Active website with tracking code
Mailchimp account
Admin access to website
Configuration Options
Connect Mailchimp
Set up API key
Configure email notifications
How Leady for Mailchimp Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
L
Leady for Mailchimp This product
Good
Good
Fair
Excellent
Good
Fair
Excellent
Good
—
$39/user
CB
Clearbit
Excellent
Good
Excellent
Poor
Excellent
Good
Good
Good
★ 4.5
$$99/user
LF
Leadfeeder
Good
Excellent
Good
Fair
Good
Good
Excellent
Good
★ 4.4
$$79/user
BB
Bombora
Excellent
Fair
Excellent
Poor
Good
Poor
Fair
Good
★ 4.2
$$1000/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
Leady for Mailchimp
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
Yes, the Mailchimp integration is free of charge. You only need to place the Leady code on your website and connect your Mailchimp account.
How does Leady identify website visitors?
Leady uses advanced algorithms to match IP addresses with company databases, revealing the organizations visiting your website. It can identify up to 4 million companies across 37 countries.
What data does Leady collect about visitors?
Leady collects data such as browser type, resolution, installed extensions, fonts, device type, IP address, company details (size, industry, contacts), and user behavior on your site.
Can I integrate Leady with other tools?
Yes, Leady offers integrations with Mailchimp, Pipedrive, Zapier, Make, Google Analytics, and Google Ads, plus an API for custom integrations.
Is Leady GDPR compliant?
Leady states they take data protection seriously and comply with GDPR, allowing users to enter into NDAs and ensuring data security.