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kenbun
Explainable ICP and lead scoring for B2B SaaS. Rules-based, real-time, Slack-native, and HubSpot-ready.
About kenbun
Kenbun is a B2B lead scoring platform designed for revenue operations teams who need transparent, explainable scoring models. Unlike traditional black-box AI scoring, Kenbun makes every score traceable with one-click breakdowns showing which events contributed. It scores leads across four dimensions: engagement (page views, email opens, downloads), profile (job title, seniority, LinkedIn signals), account (company size, industry, tech stack), and deal (buying committee, sales signals). Key features include custom rules-based scoring, real-time Slack alerts, score decay and recency, surge detection, dynamic segments, account scoring, buying committee mapping, LinkedIn intelligence import, and no-code event tracking via Chrome extension. Kenbun integrates deeply with HubSpot and offers five transparent pricing tiers starting at $199/month for up to 15,000 scored leads, with all features included and no per-seat fees. It is built for SDRs, marketing ops, and sales VPs who need to trust and act on lead scores without guesswork.
Challenges It Solves
- Sales teams ignore black-box lead scores because they can't explain why a lead got its score
- Traditional lead scoring requires data scientists and expensive enterprise contracts
- Marketing and sales alignment suffers when scoring models are opaque and not trusted
- Stale leads clog pipelines without automatic score decay and recency adjustments
Use Cases
Prioritize Sales Follow-Ups
Sales teams use explainable scores to know which leads to contact first, reducing time spent on low-intent prospects.
Align Marketing and Sales on ICP
Marketing operations sets rules-based ICP scoring that sales can see and trust, improving lead handoff quality.
Real-Time Account Monitoring
Revenue operations teams receive Slack alerts when target accounts hit key score milestones, enabling timely outreach.
Pricing
Custom pricing — built for your team
kenbun pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
One click shows every event that contributed to a lead's score, with timestamps and point values.
Score changes trigger Slack notifications within seconds, not batch updates.
Roll individual lead scores into account-level intelligence to see which accounts are heating up.
Adjust weights for events, goals, and channels without limits or data science help.
Scores automatically fade when engagement drops, keeping pipeline honest.
Spot real-time engagement spikes when a lead's activity surges above baseline.
What Reviewers Say
What works well
- Full explainability of scores, building sales team trust
- Transparent flat-rate pricing without per-seat fees
- Real-time Slack alerts for immediate action
- Native HubSpot integration for seamless workflow
Common concerns
- Requires HubSpot for full sync; limited standalone functionality
- Relatively new product with limited third-party reviews and track record
Reviews
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Reviewer Demographics
Top Industries
No data available
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
HubSpot
Native integration for bi-directional lead scoring sync, Slack alerts, and event tracking.
Slack
Real-time score change alerts and milestone notifications sent to Slack channels.
Import contacts from LinkedIn profiles, search results, and company pages with one click.
Chrome
Chrome Extension for no-code event tracking and browser-side lead intelligence.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
Standard Contractual Clauses (Sccs) DPA available
Sub-processors
No data available
Right to Erasure
✓ Supported
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy kenbun in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active HubSpot account with API access
- Slack workspace for alerts
- Google Chrome browser
Configuration Options
- Connect to HubSpot CRM
- Configure Slack webhook URL
- Set lead scoring rules via UI
How kenbun Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
k
kenbun This product
|
Good | Excellent | Good | Excellent | Good | Fair | Excellent | Good | — | $199/user |
|
6S
6sense
|
Excellent | Fair | Excellent | Poor | Excellent | Fair | Poor | Good | — | $5000/user |
|
MK
MadKudu
|
Good | Good | Good | Fair | Good | Fair | Good | Good | — | $1000/user |
A Virtual Delivery Center for kenbun
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers kenbun
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists