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Kantar Marketplace
Accelerate consumer understanding with agile market research.
About Kantar Marketplace
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn, and move faster. The platform combines agile research products, powerful analytics, and deep brand-building expertise to help organisations make faster, more confident decisions grounded in real consumer data. Kantar Marketplace supports a broad range of research needs including ad testing, concept evaluation, pack testing, customer experience measurement, and innovation assessment. It draws on Kantar's decades of normative data and validated methodologies — including tools like LINK AI for creative testing and ConceptEvaluate AI for innovation screening — to deliver results that are both fast and robust. The platform is available across 60+ markets and has been used to test more than 30,000 innovations, making it one of the most widely used self-serve research platforms in the market. It is built on Kantar's proprietary frameworks including Blueprint for Brand Growth, ensuring that insights are tied directly to measurable brand and business outcomes. With AiDOOS, organisations can accelerate deployment and adoption of Kantar Marketplace by accessing on-demand specialists who can configure research workflows, interpret results, and integrate platform outputs into broader marketing and brand strategy programmes — reducing time-to-insight without requiring large in-house research teams.
Challenges It Solves
- Slow and expensive traditional market research processes that delay time-to-market decisions
- Lack of reliable consumer validation for new product concepts, ads, or packaging before launch
- Difficulty benchmarking brand and campaign performance against competitors across markets
- Inconsistent research quality when scaling insights across multiple geographies
Screenshots
Use Cases
Creative and Ad Testing
Marketers use Kantar Marketplace to test advertising creative before launch, using LINK AI to predict performance and optimise for attention, brand linkage, and persuasion.
Innovation and Concept Screening
Innovation teams screen new product concepts using ConceptEvaluate AI to identify which ideas have the strongest consumer appeal and commercial potential before investing in development.
Packaging Research
Brand teams use PackEvaluate to test packaging designs and on-pack claims with consumers to ensure shelf standout and clear communication before production.
Customer Experience Measurement
Brands use ExperienceEvaluator to measure customer experience across touchpoints and understand how CX performance translates into brand equity and competitive differentiation.
Pricing
Custom pricing — built for your team
Kantar Marketplace pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
AI-powered creative testing that predicts ad performance before launch
Fast and validated concept screening to identify winning innovation ideas
Packaging research tool to assess consumer response to pack design and claims
Customer experience measurement to identify touchpoints that drive brand equity
Access to Kantar's extensive normative databases to contextualise research results
Research solutions available across 60+ markets for consistent global insight generation
What Reviewers Say
What works well
- Built on validated Kantar methodologies with large normative databases for reliable benchmarking
- Self-serve, automated platform enables faster research turnaround compared to traditional custom research
- Broad global coverage across 60+ markets makes it suitable for multinational brands
- Covers the full innovation and marketing lifecycle from concept to launch to in-market tracking
Common concerns
- Pricing is not publicly available, which can make budget planning difficult for new buyers
- Platform is primarily designed for insights professionals and may require research expertise to use effectively
- Self-serve model may offer less flexibility for highly customised or complex research designs compared to bespoke research
Reviews
No reviews yet for Kantar Marketplace
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Microsoft PowerPoint
Export research results and reports into PowerPoint format for sharing and presentations
Microsoft Excel
Export survey data and analytics results to Excel for further analysis
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Kantar Marketplace in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Kantar Marketplace account or enterprise contract
- Defined research objectives and target audience profiles
- User access credentials and role assignments
Configuration Options
- Survey and research product selection (e.g. AdEvaluate, ConceptEvaluate)
- Target audience and panel configuration
- Dashboard and reporting preferences
- Data export format settings
How Kantar Marketplace Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
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Kantar Marketplace This product
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Good | Good | Good | Fair | Fair | Fair | Good | Good | — | $Custom/user |
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QX
Qualtrics
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Excellent | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
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SM
SurveyMonkey (Momentive)
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Good | Excellent | Fair | Good | Good | Good | Excellent | Good | ★ None | $None/user |
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DY
Dynata
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Good | Fair | Good | Fair | Fair | Fair | Fair | Good | ★ None | $None/user |
A Virtual Delivery Center for Kantar Marketplace
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Kantar Marketplace
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists