Identity Matrix

The team conceived and set up our ABM system using our existing tools, augmented by theirs, quickly and efficiently. They trained our sales leads and built out our reporting. They understood the priorities, building the most critical areas first, launching an MVP before wider rollout, and are now refining. The team has been super responsive (quick and intelligent replies) with no delays from project managers or other intermediaries. Their pricing was fair and transparent, unlike any other rev ops partners I've worked with. I would gladly recommend this team to any company needing rev ops/ABM buildouts without investing in a full platform like 6sense. Nothing comes to mind that they lack. They've done everything I've asked quickly and better than I imagined: deanonymizing site visitors, building intent lists, lead scoring, and HubSpot implementation for an ABM go-to-market approach.

We get a lot of traffic to our website that matches our ideal ICP, but we haven't always been great at nurturing and converting those leads. Identity Matrix has enabled us to collect the necessary data on site visitors, push them into a nurture sequence, continue lead scoring, and monitor activity until we deem it hot enough for a sales rep to engage. The only thing we're still optimizing is the sales process with the leads, but that's more on our end than the system's fault. We had considerable website traffic we couldn't convert because we lacked the data.

Having worked in sales for over 20 years, I've seen many tools come and go. After testing several competitive services, I found that Identity Matrix offers the right mix of accurate data, relevant integrations, and a pricing model that works for me. So far, nothing is missing. Sometimes the data loads a bit slowly. Having people-level contact information for our website visitors is crucial intelligence for my sales team.

It identifies 70% of your website traffic compared to 20% with RB2B or other products. Nothing else comes close. Stephen, the founder, helped me over the phone—they're an incredible company. It's identifying our website visitors so we can target them with email marketing and gain more qualified leads.

They offer outstanding support and are heavily investing in their technology. Any B2B company will say they want more business contacts, but having used many tools, Identity Matrix is as good as it gets. We can work with people who visit our website but don't submit a lead form.

The user interface is great, customer service is solid, and the price is very reasonable, especially given the tool's value. It's amazing to navigate website visitors actively seeking your products or software and have their contact info available in real time. It's a very user-friendly solution that is super easy to deploy and get running with minimal ramp-up. The product roadmap is still evolving, so there are some platform updates, but that's typical for SaaS solutions that continue to innovate. It hasn't caused any issues with usage. It identifies users who were previously or currently engaged with our website content but were anonymous to our marketing and sales teams before deploying Identity Matrix.

I always recommend Identity Matrix as the first thing for my US clients to install on their sites immediately—it's a complete no-brainer. All the frustrations marketers and sales teams face—lack of lead generation, poor quality leads, missing information—Identity Matrix solves each one. You can drive traffic to your site and simply sit back while leads are captured automatically, without lifting a finger. No more lead magnets (let's face it, were they really that valuable?) or buying low-intent random lead lists. Plus, it scores leads on your website, which is huge. To my clients, I look like a magician—big shout out to Identity Matrix. Initially, it lacked integrations, but they've recently launched many new features and continue to improve. The biggest problems it solves are lack of direction and lead generation—uncertainty about which leads are worth our time, who our visitors are, and what to do with that information. Now, because I can see who's on my site, have all the info needed, and execute actions from a dashboard, it's a huge lifesaver.

We appreciate how simple it is to set up, and leads start flowing in almost immediately. The integration with HubSpot is also great for automatically storing leads, and we can create workflow automation to send follow-up emails to schedule meetings. Occasionally, the leads may not have the correct work email, but there's a fix for that by adjusting lead scoring to assign lower scores when personal emails appear. This tool helps us understand exactly who is visiting our site and makes it easy to follow up via email.

We now have significantly enhanced visibility into the types of accounts and visitors on our website, along with integrations that allow us to act on those signals in ways we couldn't before. It boasts the highest match rate I've encountered in the industry. It would be beneficial to have more detailed information pushed through alerts to Slack and HubSpot, where our sales team works with leads. We can see the types of people and companies engaging with our site. For open pipeline, we can set up automated alerts. For net-new contacts, we can distribute high-intent visitors round-robin and provide the context sales reps need to act on notifications. This tool is generating pipeline in ways that traditional outbound methods struggled to achieve.

When comparing it to solutions like rB2B and similar platforms, IM outperforms them all significantly. We conducted multiple A/B tests with different tools, and the amount of traffic IM could identify versus any alternative was not remotely close—truly incomparable. What stands out most is that IM emphasizes revealing mobile phone numbers of site visitors within the platform, so we don't need an additional data enrichment provider. As a newer tool, we anticipated some bugs, but the data accuracy and the volume of identified traffic far outweigh this drawback. Moreover, any issues have been resolved within a few days. This helps us see who visits our site from paid ads, enabling personalized outbound nurturing.