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HockeyStack
AI GTM - B2B Revenue Data Intelligence Platform
About HockeyStack
HockeyStack is an AI-powered B2B revenue data platform that connects every data source across your go-to-market motion, turning scattered marketing and sales data into clear answers about what drives revenue and the actions to double down on it. The platform unifies marketing, product, and sales data across the entire customer lifecycle, serving as the single source of truth for GTM and RevOps teams. It bridges product-led growth and sales-led motions with full lifecycle, multi-touch attribution, advanced identity and account intelligence, and AI-powered cross-domain analytics. HockeyStack features a governed semantic layer that standardizes business metrics, enabling consistent and trusted performance measurement across all channels and teams. Its predictive capabilities uncover non-obvious correlations between marketing activity, product usage, and revenue to drive behavior-based forecasting and expansion pipeline growth. The platform offers integrations with CRMs, data warehouses, ad platforms, and more through APIs, SDKs, reverse ETL, and real-time data syncs. HockeyStack also provides AI agents like Odin and Nova for forward-looking insights and account intelligence. AiDOOS enhances deployment and adoption by offering managed implementation services, custom integration support, and strategic RevOps partnership, ensuring teams maximize the platform's value from day one.
Challenges It Solves
- Fragmented GTM data across marketing, sales, and product tools
- Inability to attribute revenue to the right marketing activities
- Lack of visibility into the dark funnel and anonymous touchpoints
- Difficulty in proving incremental impact of campaigns and channels
Screenshots
Use Cases
Marketing Attribution
Track the full buyer journey from first touch to closed-won and understand which channels drive revenue.
Campaign Lift Measurement
Measure incremental impact of campaigns by comparing exposed vs. control groups.
Revenue Forecasting
Use AI predictive insights to forecast revenue and identify expansion opportunities based on behavior.
Pricing
Custom pricing — built for your team
HockeyStack pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Apply multiple attribution models and compare side-by-side to see which channels drive pipeline.
See every interaction from first anonymous touch to closed-won in one view with cookieless tracking.
Compare exposed vs. unexposed accounts to prove campaigns actually drive conversions.
Ask questions and get forward-looking insights, next steps, and visualizations in seconds.
Surface stakeholder maps, account plans, and recommended actions with custom, transparent scoring.
Build reports around your business logic with customizable attribution models, scoring, and campaign groupings.
What Reviewers Say
What works well
- Unifies marketing, product, and sales data in one platform
- Provides multi-touch attribution with lift analysis
- AI-powered analyst (Odin) for instant insights
Common concerns
- Pricing not publicly disclosed, requires custom quote
- May require significant data integration effort for complex stacks
Reviews
No reviews yet for HockeyStack
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Salesforce
Sync conversion attribution data and CRM records bidirectionally for unified pipeline measurement.
HubSpot
Integrate marketing and sales data from HubSpot CRM for lifecycle attribution and reporting.
Marketo
Connect Marketo for campaign and lead data ingestion to enhance attribution models.
LinkedIn Ads
Sync LinkedIn ad performance data for cost and conversion attribution.
Google Ads
Import Google Ads spend and click data for multi-touch attribution and ROI analysis.
BigQuery
Connect BigQuery as a data source to enrich attribution with custom data and events.
Segment
Ingest Segment events for product usage and behavioral data to tie to revenue outcomes.
Calendly
Sync meeting data from Calendly to attribute demo bookings to specific marketing efforts.
Governance & Compliance
EU AI Act
Classification: None
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy HockeyStack in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active CRM (Salesforce or HubSpot) with API access
- Marketing automation platform (e.g. Marketo) configured
- Advertising platform accounts (LinkedIn, Google Ads)
Configuration Options
- Attribution model selection (multi-touch, last-touch, etc.)
- Data source connections and sync frequency
- Custom dashboard and report templates
- User roles and permissions setup
How HockeyStack Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
H
HockeyStack This product
|
Excellent | Good | Excellent | Fair | Good | Poor | Good | Good | — | $Custom/user |
|
BI
Bizible (by Marketo)
|
Good | Good | Good | Fair | Excellent | Poor | Good | Good | ★ None | $None/user |
|
FC
Full Circle Insights
|
Good | Fair | Good | Fair | Good | Poor | Fair | Good | ★ None | $None/user |
|
RB
Rockerbox
|
Excellent | Good | Fair | Fair | Good | Poor | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for HockeyStack
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers HockeyStack
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists