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Hightouch
The Agentic Marketing Platform powered by the Composable CDP
About Hightouch
Hightouch is an Agentic Marketing Platform built on a composable Customer Data Platform (CDP). It enables marketing teams to connect directly to their cloud data warehouse to build audiences, personalize campaigns, and orchestrate omnichannel journeys in real-time. The platform includes AI agents that help marketers generate insights, create on-brand creative, and launch campaigns faster. Key capabilities include customer data activation, identity resolution (both deterministic and probabilistic), audience building, lifecycle campaign management, and ad creative generation. Hightouch integrates with over 300 marketing and advertising tools, and supports real-time personalization and multivariate testing. The platform is designed for modern marketing teams that want to leverage their existing data infrastructure without copying data into a separate CDP. Hightouch is trusted by brands like Domino's, Autotrader, Grammarly, and PetSmart.
Challenges It Solves
- Marketing teams struggle to activate customer data stored in data warehouses without complex ETL processes.
- Campaign launch cycles are slow, often taking weeks due to cross-team handoffs and manual steps.
- Marketers find it difficult to build and maintain custom audiences without relying on data engineering.
- Creating on-brand, personalized ads at scale is time-consuming and often lacks data-driven insights.
Screenshots
Use Cases
Suppress Existing Customers from Ad Campaigns
Sync an audience of existing customers to ad platforms like Facebook to avoid wasting spend on already-converted users.
Personalized Email Campaigns
Use real-time customer data to send personalized email campaigns via integrated email service providers.
Lifecycle Marketing Automation
Orchestrate onboarding, win-back, and loyalty campaigns with personalized journeys across channels.
Pricing
Custom pricing — built for your team
Hightouch pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Activate your complete customer data in real time directly from your data warehouse.
AI agents that help plan, create, and execute campaigns using your brand context and data.
Go from idea to personalized campaign in minutes with AI-assisted workflows.
Unify customer profiles using deterministic or probabilistic matching, or both.
Build audiences with a no-code builder using all your warehouse data.
Orchestrate complex customer journeys across multiple channels.
What Reviewers Say
What works well
- Direct connection to data warehouse eliminates need for data copying, reducing costs and complexity.
- AI agents assist in campaign ideation, audience creation, and creative generation, speeding up time-to-launch.
- Flexible identity resolution with both deterministic and probabilistic matching.
Common concerns
- Pricing is not publicly available, requiring a sales call to get quotes.
- Platform may have a learning curve for marketers unfamiliar with data warehouse concepts.
Reviews
No reviews yet for Hightouch
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Snowflake
Connect directly to Snowflake to sync customer data to various destinations.
Salesforce
Sync audiences and customer profiles to Salesforce for CRM activation.
Meta Custom Audiences
Sync custom audiences to Meta (Facebook) for ad targeting and suppression.
Google Ads
Sync audiences to Google Ads for targeting and suppression campaigns.
Braze
Sync customer segments and attributes to Braze for personalized messaging campaigns.
HubSpot
Sync audiences and customer data into HubSpot for marketing automation and CRM.
Segment
Import events and profiles from Segment into Hightouch for enrichment and activation.
Amazon S3
Sync audience data to Amazon S3 for further processing or integration with other tools.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Hightouch in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Data warehouse (Snowflake, BigQuery, Redshift, etc.)
- Admin access to Hightouch
- SSO/SCIM configured
- Marketing tool credentials (e.g., Meta, Google Ads)
Configuration Options
- Single sign-on (SAML/SCIM)
- Role-based access control
- Data source connection (warehouse)
- Destination syncs
How Hightouch Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
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H
Hightouch This product
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Good | Good | Excellent | Fair | Excellent | Fair | Good | Good | — | $Custom/user |
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MP
mParticle
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Good | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
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SG
Segment
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Good | Excellent | Good | Fair | Excellent | Good | Excellent | Good | ★ None | $None/user |
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RS
RudderStack
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Good | Good | Good | Good | Good | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Hightouch
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Hightouch
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists