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Herdify
Turn existing buzz into revenue.
About Herdify
Herdify is a customer advocacy and audience targeting platform that leverages behavioural science and AI to optimise media campaigns. It detects real-world word-of-mouth by ingesting basic transaction data from CRM or commerce platforms (GDPR-compliant) and plots customers on a map to reveal where brand conversations are spreading. Marketers can then target these high-opportunity areas with direct mail, door drops, or digital ads, turning existing buzz into measurable revenue. The platform features the BESeen™ Behavioural Segmentation Engine, which models word-of-mouth spread using network science originally developed for tracking viruses. Herdify also provides responsive audiences that update as new data is uploaded, ensuring targeting remains relevant. It offers integrations with channels like Google Ads, Meta, and cTV, and is Cyber Essentials Plus certified for security. The platform is used by organisations such as the RSPCA to uncover hidden supporter pockets and increase donations. Herdify helps brands achieve higher response rates, increased average order value, and greater customer lifetime value by focusing on communities where word-of-mouth is already active.
Challenges It Solves
- Direct mail and door drop campaigns often target blindly, resulting in low response rates and wasted budget.
- Brands struggle to identify where word-of-mouth and customer conversations are actually happening offline.
- Traditional audience segments are static and fail to capture rapidly changing consumer behaviour and influence patterns.
- Marketers lack data-driven insights to prioritise high-opportunity geographic areas for targeted advertising.
Screenshots
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Use Cases
Direct Mail Optimization
Use word-of-mouth detection to target direct mail and door drop campaigns to areas where brand conversations are already happening, boosting response rates.
Charity Donor Acquisition
Non-profits like the RSPCA use Herdify to identify communities inclined to donate, increasing donations and supporter reach without wasted budget.
Multi-Channel Campaign Targeting
Activate word-of-mouth audiences across digital and offline channels including Google Ads, Meta, and cTV for cohesive, data-driven campaigns.
Pricing
Custom pricing — built for your team
Herdify pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
First tool in the world to detect real-world word-of-mouth building and identify most impactful postcodes for direct mail.
AI model built on network science that takes sales data and identifies where word-of-mouth is spreading.
Audiences that update automatically as new sales or donor data is uploaded, adapting to changing word-of-mouth patterns (5-10% change month-to-month).
Export pre-built word-of-mouth audiences to channels including door drop, direct mail, Google Ads, Meta, and cTV.
Visual maps showing influence clusters, coloured by strength, to highlight the best areas for campaign targeting.
Secure platform with Cyber Essentials Plus certification, data processed in UK/EU data centres, never passed through external AI tools.
What Reviewers Say
What works well
- Uses real transaction data to identify active word-of-mouth, improving targeting accuracy.
- Responsive audiences adjust as consumer behaviour changes, keeping campaigns relevant.
- Cyber Essentials Plus certified and GDPR compliant, ensuring data security.
Common concerns
- Requires at least £5m in annual sales or donor transactions for eligibility.
- Currently only available in the UK.
- Pricing is not publicly listed; requires contacting sales.
Reviews
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Google Ads
Activate word-of-mouth audiences for Google Ads campaigns.
Meta Ads
Activate word-of-mouth audiences for Meta (Facebook/Instagram) campaigns.
Experian
Integration with Experian Mosaic for demographic enrichment of word-of-mouth clusters.
Door Drop
Target word-of-mouth audiences via door drop campaigns.
CRM
Ingest transaction data from CRM platforms for analysis.
Commerce Platform
Ingest transaction data from ecommerce platforms for analysis.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Herdify in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Herdify subscription
- GDPR-compliant sales/donor transaction data
- CRM or commerce platform access
- UK-based operations
Configuration Options
- Single campaign (one-off)
- Multi-campaign (annual)
- Enterprise custom
How Herdify Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
H
Herdify This product
|
Good | Good | Fair | Fair | Good | Poor | Good | Good | — | $Custom/user |
|
EP
Epsilon
|
Good | Fair | Excellent | Fair | Excellent | Poor | Fair | Good | ★ None | $None/user |
|
AC
Acxiom
|
Good | Fair | Excellent | Fair | Excellent | Poor | Fair | Good | ★ None | $None/user |
A Virtual Delivery Center for Herdify
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Herdify
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists