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GoodUI
Reach higher conversions faster by repeating what worked for others and avoiding what failed.
About GoodUI
GoodUI is a comprehensive resource dedicated to enhancing user interface design through evidence-based patterns and A/B testing insights. It offers a vast collection of tested design ideas aimed at improving conversion rates for landing pages, funnels, ecommerce sites, and apps. Users can browse patterns by screen type, metric, and tag, and access detailed test results including winners, flat tests, and losers. GoodUI aggregates experiments from leading companies such as Amazon, Netflix, Airbnb, Etsy, Google, and Booking.com, providing users with real-world data on what works and what fails. The platform features a meta-analysis of multiple tests for each pattern, showing cumulative power and effect sizes. AiDOOS can enhance deployment and adoption by integrating GoodUI's evidence-based patterns directly into design workflows, enabling teams to rapidly implement proven UI changes without guesswork.
Challenges It Solves
- Low conversion rates on landing pages and funnels
- Uncertainty about which UI changes will improve performance
- Lack of access to real-world A/B test results from leading companies
- Difficulty prioritizing tests based on expected impact
Screenshots
Use Cases
Optimize E-commerce Conversion
Use tested UI patterns like sticky call-to-action, product highlights, and cart reminders to improve add-to-cart rates and sales.
Improve SaaS Signups
Apply patterns such as countdown timers, exposed menu options, and social proof to increase trial signups and paid conversions.
Enhance Lead Generation
Leverage patterns like gradual reassurance and conversational filters to boost lead capture on landing pages.
Prioritize A/B Testing Roadmap
Use meta-analysis and cumulative power data to select high-probability winning tests for your product roadmap.
Pricing
Custom pricing — built for your team
GoodUI pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Access over 600 A/B tests from real companies with documented results.
Browse 200+ UI patterns organized by screen type and metric.
Combined effect size and cumulative statistical power across multiple tests of the same pattern.
Discover UI tests from companies like Amazon, Netflix, and Google before they are published elsewhere.
Submit your own A/B test results to contribute to the community pattern database.
Filter tests by screen type, device, metric, tag, and minimum detectable effect.
What Reviewers Say
What works well
- Large collection of real-world A/B test results from well-known companies.
- Evidence-based UI patterns with meta-analysis showing combined effects.
- Community contributions allow for diverse testing perspectives.
Common concerns
- Detailed test results are behind a paywall (membership required).
- Limited integration with design or development tools.
Reviews
No reviews yet for GoodUI
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy GoodUI in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active email
- Web browser access
- Internet connection
Configuration Options
- Email subscription preferences
How GoodUI Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
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G
GoodUI This product
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Fair | Excellent | Poor | Fair | Poor | Good | Excellent | Fair | — | $Custom/user |
|
VW
VWO
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Good | Good | Good | Fair | Good | Good | Good | Good | ★ None | $None/user |
|
OP
Optimizely
|
Excellent | Good | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
|
HJ
Hotjar
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Fair | Excellent | Fair | Good | Good | Good | Excellent | Good | ★ None | $None/user |
A Virtual Delivery Center for GoodUI
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers GoodUI
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists