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GetWhy
The global leader in AI-moderated research.
About GetWhy
GetWhy is an agentic qualitative research platform designed for enterprise insights teams who need fast, rigorous consumer understanding at scale. The platform combines AI-powered study design, global participant recruitment, AI-moderated video interviews, and automated analysis into a unified workflow that can complete the full research process in as little as 48 hours rather than the traditional six weeks. GetWhy draws on a proprietary model trained on over one million interviews and supports live video interviews in 100+ languages, capturing words, tone, facial expressions, and behavior. Its AI moderation is governed by a 17-criteria quality framework, described as the industry's only documented standard for AI moderation. The platform offers two delivery modes: a self-service option for teams that want to run studies independently, and a full-service agency model where GetWhy's senior researchers and lead strategists manage end-to-end delivery. A distinctive feature called GetWhy Stories automatically transforms qualitative data into shareable narratives, articles, videos, and podcasts to help insights travel across organizations. Built with enterprise-grade security and validated by an independent Nucleus Research report, GetWhy is positioned as a replacement for traditional research agencies seeking faster and deeper consumer understanding.
Challenges It Solves
- Traditional qualitative research takes 6+ weeks, making it too slow to influence fast-moving business decisions
- Enterprise insights teams struggle to scale qualitative research without sacrificing rigor or quality
- Insights remain siloed within research teams and are difficult to share or socialize across the broader organization
- Recruiting verified, high-quality research participants globally is complex and prone to fraud
Screenshots
Use Cases
Product Concept Testing
Insights teams use GetWhy to rapidly test new product concepts with real consumers through AI-moderated video interviews, gathering rich qualitative feedback to inform development decisions.
Brand Research
Marketing and insights teams conduct brand perception and positioning studies to understand how consumers feel about their brand and inform strategic brand decisions.
Consumer Behavior Understanding
Enterprise insights leaders use GetWhy to uncover the motivations and 'why' behind consumer behavior, providing deeper context to support high-stakes commercial decisions.
B2B Customer Insights
B2B organizations such as Maersk use GetWhy to access deep insights from real customer voices, applying qualitative research methodologies in complex business-to-business contexts.
Pricing
Custom pricing — built for your team
GetWhy pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Go from a business question to a ready-to-run study in minutes using frameworks built by senior researchers
Vendor-agnostic, proprietary screening and recruitment across 300+ million verified consumers with multi-layer fraud detection
Live video interviews in 100+ languages evaluated against a 17-criteria quality framework, capturing words, tone, facial expressions, and behavior
Narrative-driven reports with embedded video evidence, multi-modal pattern detection, and one-click PPT export, trained on 1 million+ proprietary interviews
An industry-first feature that continuously analyzes research and packages insights into shareable articles, videos, and podcasts
Senior researchers and lead strategists deliver end-to-end qualitative research for teams that need expert support
What Reviewers Say
What works well
- Dramatically reduces research turnaround time from weeks to as little as 48 hours
- Combines AI automation with human expert oversight for rigorous, validated qualitative insights
- Supports studies in 100+ languages with a large global recruitment pool of 300+ million verified participants
- GetWhy Stories feature makes insights more shareable and accessible across the organization
Common concerns
- Pricing is not publicly disclosed, requiring direct contact with the sales team for cost information
- Primarily focused on qualitative research; may not replace quantitative survey platforms for all research needs
Reviews
No reviews yet for GetWhy
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
PowerPoint
One-click PPT export of AI-generated research reports with embedded video evidence
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy GetWhy in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Enterprise account with GetWhy
- Defined target audience and recruitment criteria
- Business questions or research brief prepared
- Stakeholder alignment on research objectives
Configuration Options
- Self-service vs. full-service agency delivery mode
- Recruitment panel and screening criteria setup
- Interview language and moderation settings (100+ languages)
- Report format and export preferences (PPT, video, narrative)
How GetWhy Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
G
GetWhy This product
|
Excellent | Good | Excellent | Fair | Fair | Fair | Good | Excellent | — | $Custom/user |
|
UT
UserTesting
|
Good | Good | Good | Fair | Good | Good | Good | Good | ★ None | $None/user |
|
QU
Qualtrics
|
Good | Fair | Excellent | Fair | Excellent | Good | Fair | Good | ★ None | $None/user |
|
RS
Respondent
|
Fair | Good | Fair | Good | Fair | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for GetWhy
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers GetWhy
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists