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Gain
One platform to approve everything your team creates.
About Gain
Gain is a marketing content approval platform designed for marketing teams and agencies that need a streamlined, centralized way to get content reviewed, approved, and published. It replaces the fragmented stack of tools most teams use — emails, chat apps, separate proofing tools — with a single platform where social posts, files, documents, videos, and web content can all be managed through configurable approval workflows. Gain enables teams to create dedicated workspaces per client or brand, set up multi-round approval flows, and automatically schedule and publish approved social content to platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Threads, Pinterest, and Google Business Profile. Approvers receive content via a magic login link — no password required — and can approve or request changes in a single click. Key capabilities include annotation tools for precise feedback, activity and approval audit trails for compliance, role-based permissions, content calendar views, content recycling, built-in image editing, AI writing assistance, and white-label branding for agencies. Gain currently serves 9,000+ brands across 51 countries and handles approximately 100,000 social media posts per month. With AiDOOS, organizations can accelerate Gain deployment and adoption by engaging on-demand marketing operations specialists who can configure workspaces, build approval workflows, train team members, and integrate Gain into existing marketing technology stacks — reducing time-to-value significantly.
Challenges It Solves
- Marketing teams waste significant time chasing approvals across disconnected tools like email, chat, and separate proofing platforms, leading to delays and errors.
- Agencies struggle to manage content approvals for multiple clients in an organized way, with no centralized record of who approved what and when.
- Without a structured approval workflow, unapproved or incorrect content can accidentally go live on social media channels.
- Clients and stakeholders find complex approval tools difficult to access or use, slowing down the review cycle.
Use Cases
Agency Client Content Approvals
Marketing agencies use Gain to manage content review and approval across multiple client accounts, reducing back-and-forth emails and ensuring only approved content gets published.
Social Media Scheduling and Publishing
Social media managers create, schedule, and auto-publish posts across multiple social networks directly from Gain once content has been approved by stakeholders.
Marketing Asset Review and Proofing
Marketing teams use Gain to collect structured feedback on files, documents, videos, and other creative assets through configurable review workflows with annotation tools.
Multi-Brand Content Management
Teams managing multiple brands or clients organize all content, approvals, and publishing activity in separate branded workspaces within a single Gain account.
Pricing
- 3 team members
- 6 workspaces
- 6 workspace calendars
- Unlimited reviewers
- Unlimited approval workflows
- Unlimited social channels
- Unlimited post creation and publishing
- Up to 15 GB storage
- 1-click approvals
- No password needed for approvers
- Content calendar
- Native post previews
- Built-in image editor
- AI writing assistant
- 6 team members
- 12 workspaces
- 12 workspace calendars
- Unlimited reviewers
- Unlimited approval workflows
- Unlimited social channels
- Unlimited post creation and publishing
- Up to 100 GB storage
- White label
- Branded approval experience
- All Starter features
- 20 team members
- 30 workspaces
- 30 workspace calendars
- Unlimited reviewers
- Unlimited approval workflows
- Unlimited social channels
- Unlimited post creation and publishing
- Up to 500 GB storage
- White label
- Branded approval experience
- All Agency features
Key Features
Create multi-round, multi-stakeholder approval flows that move content automatically through each review stage.
Approvers access and review content via email link with no password required, enabling one-click approvals.
Automatically schedule and publish approved social content to Facebook, Instagram, LinkedIn, TikTok, X, Threads, Pinterest, and Google Business Profile.
Create separate workspaces per brand or client, each with its own calendar, content, and access controls.
Gain automatically records every comment, change request, approval, and timestamp for every piece of content.
Team members and approvers can annotate files and posts directly to make feedback precise and unambiguous.
What Reviewers Say
What works well
- Streamlines the client approval process with a simple, no-password interface that makes it easy for non-technical stakeholders to review and approve content.
- Centralizes social media content creation, approval, scheduling, and publishing in one platform, eliminating the need for multiple disconnected tools.
- Provides a full audit trail of approvals, comments, and change requests, which is especially valued by compliance and legal teams.
- Supports a wide range of social networks and content types including posts, stories, reels, carousels, documents, and files.
Common concerns
- Pricing is structured as flat-rate plans with fixed team member limits, which may not scale cost-effectively for very large or rapidly growing teams.
- The platform is focused on content approval and social publishing, so teams needing deep analytics or paid social ad management may need additional tools.
Reviews
No reviews yet for Gain
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Create, schedule, and auto-publish Facebook photo, video, status, carousel posts and Stories directly from Gain.
Schedule and auto-publish Instagram photo, video posts, Stories, Reels, and mixed-media Carousels. Supports grid planning and Instagram Collabs.
Create and auto-publish LinkedIn posts with audience targeting and ability to mention LinkedIn Company Pages.
X (Twitter)
Create, schedule, and auto-publish posts to X (Twitter) directly from Gain.
TikTok
Create and auto-publish TikTok content through Gain's approval workflow.
Auto-publish approved content to Pinterest directly from Gain.
Google Business Profile
Create, schedule, and auto-publish posts to Google Business Profile from Gain.
Canva
Canva app integration allows users to import and use Canva designs within Gain's content approval workflow.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✓ Supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Gain in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Gain account (Starter, Agency, Agency Premium, or Enterprise plan)
- Social media accounts connected to Gain for publishing
- Team members and approvers identified and ready to be invited
- Workspaces configured per brand or client
Configuration Options
- Create dedicated workspaces per brand or client
- Configure multi-step approval workflows per content type
- Set role-specific permissions for team members and approvers
- Enable white label branding for client-facing approval experience (Agency plans and above)
Common Setup Issues (& how AiDOOS handles them)
How Gain Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
G
Gain This product
|
Fair | Excellent | Good | Good | Fair | Fair | Excellent | Excellent | — | $99/user |
|
PL
Planable
|
Good | Excellent | Good | Good | Good | Good | Excellent | Good | ★ None | $33/user |
|
HS
Hootsuite
|
Excellent | Good | Excellent | Fair | Excellent | Excellent | Good | Good | ★ None | $99/user |
|
SS
Sprout Social
|
Excellent | Good | Excellent | Poor | Excellent | Excellent | Good | Excellent | ★ None | $249/user |
A Virtual Delivery Center for Gain
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Gain
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists