GA Connector is a Google Analytics and CRM integration platform that provides marketing attribution in Salesforce or your favorite CRM. It automatically captures Google Analytics traffic source data (such as source, medium, campaign, keyword, and landing page) for every lead that submits a web form, and stores that data directly in your CRM. This allows businesses to see which marketing channels, campaigns, and keywords are driving actual sales and revenue, not just form fills. GA Connector also imports closed-deal data from CRMs like Salesforce, Pipedrive, HubSpot, and Zoho CRM back into Google Analytics (including GA4), enabling closed-loop reporting. The integration works with over 30 CRMs and many popular form builders. With GA Connector, companies can build custom revenue reports inside their CRM, use pre-built marketing attribution dashboards (e.g., for Salesforce), and track all known traffic sources including Google Ads, Facebook Ads, organic, social, and referral. AiDOOS can enhance deployment and adoption by providing managed integration services, ensuring seamless setup, custom field mapping, and ongoing support for optimizing marketing attribution workflows.
Challenges It Solves
CRM does not show the source of web leads, making it hard to know which marketing channels drive revenue
Google Analytics does not track offline revenue, making it impossible to connect marketing spend to actual sales
Businesses waste marketing budget on channels that generate low-quality leads or do not convert
Marketers need more than form fills and goal completions to evaluate marketing ROI; they need revenue data
Use Cases
Marketing ROI Measurement
Track which campaigns, channels, and keywords drive actual revenue by connecting Google Analytics data to CRM closed deals.
Lead Source Attribution
Automatically tag every lead with its traffic source (organic, paid, social, referral) and campaign details as soon as it enters the CRM.
Sales and Marketing Alignment
Provide sales teams with visibility into lead origin and marketing efforts, enabling better follow-up and reporting.
Closed-Loop Reporting
Import closed-deal data from CRM into Google Analytics to see full funnel performance and attribute revenue to marketing activities.
Pricing
Custom pricing — built for your team
GA Connector pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
30-day free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: Starting at $97/month for up to 50,000 page views, with a free 30-day trial.
Key Features
Automatic Traffic Source Capture
Captures Google Analytics source, medium, campaign, keyword, and landing page for every lead form submission.
Multi-CRM Support
Works with Salesforce, Pipedrive, HubSpot, Zoho CRM, SugarCRM, MS Dynamics, and 30+ other CRMs.
Closed Deal Import to Google Analytics
Imports closed-won deals and other custom CRM data back into Google Analytics (including GA4).
Pre-Built Marketing Dashboards
Salesforce users get out-of-the-box marketing dashboards showing leads, revenue, and attribution across every channel.
Custom Revenue Reports
Push attribution data into CRM fields to build custom reports on revenue by campaign, channel, and keyword.
Track All Traffic Sources
Tracks Google Ads campaigns and keywords, Facebook Ads, organic, social, referral, and direct traffic.
What Reviewers Say
What works well
Provides marketing attribution data directly inside CRM, enabling ROI tracking per channel
Easy to integrate with popular CRMs and form builders; no coding required
Supports both first-click and last-click attribution data
Responsive customer support
Common concerns
Requires ability to add custom fields in CRM, which may be restricted in some environments
Credit card required for free trial
Reviews
None
★★★☆☆
out of 5
S
Small-Business (50 or fewer emp.)
"GA Connector Perfectly Bridges CRMs with Google Analytics"
I appreciate using it for segmenting visits and traffic data. Currently, there's nothing I dislike. I enjoyed the connection between Google Analytics and various CRMs. Everything worked well for me. Not applicable.
D
Director of Marketing and Business Intelligence
"CRM Enhancement Tool"
You can perform attribution modeling without any coding expertise. Nothing negative so far. It's an easy-to-use tool for marketers. GA Connector simplifies the integration of website source data with CRM without needing to write scripts in Tag Manager.
S
Salesforce Certified Platform Developer I / Senior C# .Net Developer
"Top Google Connector for Salesforce"
GA Connector is the best option on the Salesforce Appexchange for integrating Google Analytics and Google Ads. It's simple to configure and link. The pricing is fair. It has saved us significant money by revealing which marketing efforts are effective and which are not. As a Salesforce Architect/Developer with 15 years of experience, I strongly endorse GA Connector. No complaints, though perhaps more discounts for nonprofits would be nice. We needed to import Google Analytics data into Salesforce, and this connector does that easily, with a straightforward setup.
H
Head of systems
"Game-Changing Salesforce Lead Tracking with GA Connector"
Since we started using GA Connector over a year ago, it has been extremely beneficial for tracking all our inquiries effortlessly. It allowed us to adjust our advertising spend and simplified following the journey of our website leads. The wealth of data we get has enabled us to make well-informed decisions. Setting it up alongside our lead forms was straightforward, and whenever we needed assistance, the support was prompt and precise. The cost feels well justified, as it has allowed us to bring SEO and Ads in-house, saving a substantial amount on external services. The Google Analytics interface is intuitive, with everything logically arranged. Initially, our website was hosted on Salesforce Commerce Cloud, which caused some issues, but GA Connector resolved them all. After migrating to WordPress, we've experienced zero downtime and smooth operations. Since we don't make online sales, lead tracking was always a challenge; now we can clearly see lead sources and their lifetime value, making our tracking accurate and easy to manage. The smart features help us effortlessly align our data with Google Analytics.
Enterprise Readiness
EU Data Storage
GDPR
Identity & Access
SSO✗ Not supported
RBAC✗
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residencyEU
Data export
Right to erasure✗
Integrations
SF
Salesforce
Import Google Analytics attribution data into Salesforce leads and opportunities, and sync closed deals back to Google Analytics.
Native1-2 hours⇄ Bi-directional
PD
Pipedrive
Push Google Analytics source data into Pipedrive and import deal data back to Google Analytics.
Native1-2 hours⇄ Bi-directional
HS
HubSpot
Integrate Google Analytics with HubSpot CRM to track marketing attribution and sync closed deals.
Native1-2 hours⇄ Bi-directional
ZC
Zoho CRM
Connect Zoho CRM with Google Analytics for attribution tracking and two-way data sync.
Native1-2 hours⇄ Bi-directional
MD
Microsoft Dynamics 365
Integrate Google Analytics data into Microsoft Dynamics 365 for marketing attribution.
Native1-2 hours⇄ Bi-directional
SU
SugarCRM
Sync Google Analytics attribution data with SugarCRM leads and opportunities.
Native1-2 hours
VT
Vtiger
Integrate Google Analytics with Vtiger CRM to track lead sources and campaign performance.
Native1-2 hours
GA
Google Analytics 4
Core integration to send CRM deal data back into Google Analytics 4 for offline revenue tracking.
Native< 1 hour⇄ Bi-directional
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy GA Connector in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
Active CRM account (Salesforce, HubSpot, Zoho, etc.)
Google Analytics 4 property
Admin access to website for adding tracking code
Ability to create custom fields in CRM
Configuration Options
Select CRM and Google Analytics account
Configure UTM parameter capturing rules
Set up custom field mapping for attribution data
Enable or disable two-way data sync
How GA Connector Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
G
GA Connector This product
Good
Good
Fair
Good
Good
Fair
Good
Good
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$97/user
RA
Ruler Analytics
Good
Good
Fair
Fair
Good
Fair
Good
Good
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$Custom/user
CR
CallRail
Good
Good
Fair
Fair
Good
Fair
Good
Good
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$Custom/user
LF
Leadfeeder
Good
Good
Fair
Fair
Good
Fair
Good
Good
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$Custom/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
GA Connector
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
GA Connector supports many CRMs including Salesforce, Pipedrive, HubSpot, Zoho CRM, Microsoft Dynamics, SugarCRM, Vtiger, and more. Check the supported software page for the full list.
Can GA Connector track offline conversions?
Yes, GA Connector imports closed deal data from your CRM into Google Analytics (including GA4) to measure offline revenue attribution.
Is GA Connector GDPR compliant?
Yes, GA Connector does not collect or store personal data about website visitors, and data is stored on EU-based AWS servers.
How long does it take to set up GA Connector?
Setup typically takes a few hours, and a free 30-day trial is available. The process involves adding a tracking code to your website and configuring the integration with your CRM.
Does GA Connector work with Google Analytics 4?
Yes, GA Connector fully supports Google Analytics 4 (GA4), including importing CRM deal data back into GA4.