Funnel

The software is simple to use and helps organize data effectively. Custom views are fantastic if you need to duplicate, manage, or standardize your workflow. However, some platform dimensions aren't available, which forces us to manually upload batched datasets. But 70-80% of what we need is covered natively. It saves time and keeps our datasets organized.

A top-tier solution for consolidating all your data from various platforms. For beginners, it might be overwhelming initially. It gathers information from many sources into a single place.

Funnel offers access to many essential connections for an eCommerce business. It's not a problem per se, but Funnel's effectiveness depends on the other services in your data stack. You'll likely want to integrate a solid data warehouse and visualization tool to turn the collected data into actionable insights. Funnel saves our company from logging into various ad platforms and manually aggregating data, which was time-consuming and tedious.

This software provides excellent support across a variety of platforms. It's reliable, user-friendly, and the customer support is top-notch. The difference between 'views' and 'export' can be a bit confusing at first. Funnel helps us fulfill our marketing and data analytics needs. Importing data from multiple systems (Klaviyo, Magento, GMC, Meta Ads, and Microsoft Ads) to Looker Studio is straightforward.

It was once affordable and included support, but they've changed their model and now don't offer support. They have a great Looker Studio connector, but there are constraints on the data volume you can pull from each platform, which is common with other ETL tools. There are time zone issues with their support. Fundamentally, it's just an ETL tool, so its capabilities are limited. They even charge for basic connectors like Power BI. The new pricing models are expensive, and they demand a 30-day notice for cancellations. Their support, especially from Hannah, isn't very friendly. Unfortunately, the software lacks scalability when integrating with different platforms. We ultimately switched to Snowflake.

I've been using it for nearly eight years, and I appreciate how user-friendly it is and how effortlessly it pulls data from all our major platforms. However, costs can climb when you need integrations with Tableau or Snowflake; I wish these were part of the base pricing. It assists our agency in moving marketing data from our platforms into a visualization tool. It also helps in cleaning and sorting data into custom metrics and dimensions, making it more client-friendly.

A very solid platform for assessing the performance of different marketing channels all in one place. It's otherwise tedious to check each channel individually. The pricing is a bit higher than competitors; lowering subscription costs would be an improvement. It's been a big help in aggregating marketing data for analysis and guiding decisions on where to invest more or cut budgets.

Funnel is an incredibly straightforward and easy-to-use platform for transforming data and reporting on media campaigns. While some visual elements and data transformations have room for improvement, I'm aware there's a planned roadmap for enhanced visual capabilities. We needed a tool that could take client media data and convert it into clean, informative reports that present the data clearly. Funnel does exactly that, and it's faster and more cost-effective than our previous solution. Their onboarding team was genuinely helpful, and their ongoing support has been excellent.

Funnel simplifies the process of connecting all our key marketing and analytics data sources in one spot and keeping them automatically updated. The field mapping feature is a standout—once configured, creating visuals and reports becomes uniform and easy across all channels. It cuts down on manual effort significantly and provides a much clearer, consolidated view of our performance. There's a slight learning curve when you're initially setting up data sources and field mappings, especially with complex systems. Some connectors and data transformations can be slow when dealing with large datasets. More built-in guidance and templates for standard dashboards would be helpful for newcomers to see value quickly. Funnel has become our ultimate solution for messy marketing data. Before, we struggled to combine reports from a dozen platforms, manually pasting into spreadsheets and praying the columns matched. Now, Funnel collects all our sources, cleans them, and delivers everything as neat, linked fields directly to our dashboards. The outcome: much less time dealing with CSV files and far more time focusing on understanding performance and making informed decisions.

The complimentary tier gives you access to nearly every significant social media and paid advertising channel, such as Facebook, Instagram, YouTube, and Google Ads. Linking it to Looker Studio (previously Google Data Studio) is extremely simple. You'll find a wide array of connectors—think Amazon, Apple, Meta, Google Ads, Analytics, and Search Console—way more than I anticipated. Honestly, there's nothing I dislike; I'm fully content with what it offers. Funnel.io played a crucial role in merging Instagram and Facebook analytics for our social channels, covering both organic and paid performance. Since Looker Studio lacks default free connectors for these platforms, Funnel.io let me build a visualization dashboard with ease. I didn't have to resort to pulling data into Google Sheets and then syncing it to Looker anymore. To my surprise, the free tier was sufficient for all my integration and visual needs, which went beyond my expectations.