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Account-Based Marketing

Foundry ABM

Unified account-based marketing platform orchestrating campaigns across the entire buyer journey

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Category
Marketing
Ideal For
Enterprise B2B Companies
Deployment
Cloud
Integrations
None+ Apps
Security
Enterprise-grade data protection with role-based access controls
API Access
Yes - for custom integrations and workflow automation

About Foundry ABM

Foundry ABM is a comprehensive account-based marketing platform designed to align marketing and sales efforts around target accounts throughout the entire purchase journey. By consolidating account-based advertising, campaign orchestration, and sales collaboration tools into a single platform, Foundry ABM enables B2B organizations to deliver personalized experiences at scale. The platform intelligently combines data from multiple sources to identify, engage, and nurture high-value accounts. With AiDOOS, deployment becomes seamless through expert implementation services, optimizing platform configuration for your specific account hierarchies and sales processes. AiDOOS enhances governance by establishing best practices for team collaboration between marketing and sales, ensures rapid integrations with your existing martech stack, and provides ongoing optimization to maximize ROI on your target account investments. The platform's unified approach reduces friction between departments, accelerates deal cycles, and increases win rates on strategic accounts through coordinated, multi-touch engagement strategies.

Challenges It Solves

  • Marketing and sales teams struggle with account coordination and misaligned messaging to key prospects
  • Fragmented tools prevent unified view of account engagement across advertising, email, and sales channels
  • B2B companies waste resources on low-intent accounts instead of focusing on high-value targets
  • Lack of real-time visibility into account interaction data slows decision-making and response times

Proven Results

64
Improved sales productivity through aligned messaging
48
Faster deal cycles with coordinated multi-channel engagement
35
Higher conversion rates on strategic account targets

Key Features

Core capabilities at a glance

Unified Account Intelligence

Centralized view of all account interactions and engagement signals

Sales teams close deals 30% faster with complete account context

Campaign Orchestration Engine

Coordinated multi-channel campaigns across advertising, email, and web

Increase marketing efficiency by 45% through automated workflows

Sales-Marketing Alignment

Shared account workflows and real-time collaboration features

Reduce account overlap by 60% and eliminate duplicate outreach

Account Scoring & Prioritization

AI-driven identification of highest-value accounts and buying signals

Focus on accounts with 3x higher conversion probability

Multi-Channel Engagement Tracking

Monitor account engagement across advertising, web, email, and direct sales

Achieve 50% improvement in attribution accuracy

Buyer Journey Orchestration

Personalized engagement based on account stage and stakeholder roles

Increase deal size by 25% through targeted engagement strategies

Ready to implement Foundry ABM for your organization?

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Real-World Use Cases

See how organizations drive results

Enterprise SaaS Sales
Enterprise software companies coordinate targeted campaigns across multiple stakeholders within high-value accounts, aligning messaging across marketing advertising and direct sales outreach to accelerate deal velocity.
72
Reduce sales cycle by 35% for enterprise deals
Account Expansion Programs
Marketing and sales teams work together to identify expansion opportunities within existing customer accounts, orchestrating personalized campaigns to drive upsell and cross-sell motions.
58
Increase average contract value by 40%
Complex B2B Sales Cycles
Organizations managing long, multi-stakeholder sales processes use Foundry ABM to coordinate messaging across multiple buying committee members and track engagement at every stage of the journey.
64
Improve win rates on targeted accounts by 55%
Territory-Based Marketing
Regional sales teams leverage account-based campaigns to prioritize territory growth, with marketing automating outreach while sales focuses on relationship building with decision makers.
52
Increase territory coverage efficiency by 48%

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce CRM

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Bi-directional sync of account data, opportunities, and engagement metrics for unified sales pipeline visibility

L

LinkedIn Sales Navigator

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Identify key stakeholders and buyers within target accounts with integrated account and contact intelligence

G

Google Ads & LinkedIn Ads

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Coordinate paid advertising campaigns to target specific accounts with personalized messaging across platforms

H

HubSpot

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Synchronize account data, leads, and campaign performance metrics across marketing and sales platforms

M

Marketo

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Orchestrate account-based email campaigns with behavioral scoring and multi-touch attribution

6

6sense Intent Data

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Leverage third-party intent signals to identify accounts in market and timing for engagement

S

Slack

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Real-time notifications and alerts for account engagement events to enable rapid team response

D

Demandbase

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Integrate account intelligence and ABM data for enhanced account targeting and personalization

Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Foundry ABM

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit
Get a delivery plan for Foundry ABM What’s a Virtual Delivery Center?

How a Virtual Delivery Center delivers Foundry ABM

Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability Foundry ABM Deployteq GMS Heartland Customer …
Customization Good Excellent Excellent Good
Ease of Use Good Good Good Good
Enterprise Features Excellent Excellent Excellent Excellent
Pricing Fair Good Fair Fair
Integration Ecosystem Good Excellent Excellent Excellent
Mobile Experience Fair Good Good Good
AI & Analytics Good Excellent Excellent Good
Quick Setup Good Good Good Good

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Frequently Asked Questions

How does Foundry ABM improve alignment between marketing and sales?
Foundry ABM provides a unified platform where both teams access the same account data, campaign performance metrics, and engagement history. Shared workflows and collaborative features eliminate silos, ensuring coordinated messaging to target accounts. AiDOOS helps establish best practices for cross-functional governance during implementation.
What types of companies benefit most from account-based marketing?
Foundry ABM is ideal for B2B companies with longer sales cycles, multiple decision-makers per deal, and high contract values. Enterprise SaaS, financial services, and technology vendors see the greatest ROI. AiDOOS helps identify if ABM aligns with your business model during discovery.
Can Foundry ABM integrate with our existing martech stack?
Yes, Foundry ABM offers native integrations with major platforms including Salesforce, HubSpot, Marketo, LinkedIn, and Google Ads. AiDOOS provides expert integration services to ensure seamless data flow and rapid deployment with your current tools.
How is account intelligence sourced and updated?
Foundry ABM consolidates data from your CRM, email platforms, web analytics, advertising platforms, and optional third-party intent data providers. The platform continuously updates account information and engagement signals to provide real-time insights for timely outreach.
What metrics should we track to measure ABM success?
Key metrics include account engagement velocity, deal cycle length, win rates on target accounts, average contract value, and sales productivity. Foundry ABM provides built-in dashboards and reports. AiDOOS assists with defining KPIs aligned to your business objectives.
How does AiDOOS support Foundry ABM implementation?
AiDOOS provides end-to-end implementation services including platform configuration, CRM and martech integrations, team training, and best practices guidance for sales-marketing alignment. We ensure rapid deployment and optimization for maximum ROI.

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