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Formly ★ 4.7 · 69 reviews
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Marketplace › Marketing › Formly  · Formly alternatives

Formly

AI-powered forms, surveys & quizzes

AiDOOS Verified SAAS Marketing
4.7 ★★★★☆ 69 reviews · 20,000+ leading brands
Live in 72 hours Free trial
Starting from
$29
per user / month
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Free trial · No credit card required

Category
Marketing
Deployment
Cloud (SaaS)
Integrations
3000++ Apps
API Access
Yes
AiDOOS Deploy
72 hours

About Formly

Formly is a no-code online form builder that empowers users to create interactive forms, surveys, quizzes, and tests with ease. The platform leverages AI to generate forms from simple descriptions, eliminating the need for coding and speeding up the creation process. Formly features smart logic and branching for personalized user experiences, real-time notifications, and seamless integrations with over 3000 apps via Zapier and Google Sheets. It offers flexible form layouts (slides, single-page, multi-page), branding customization, and multilingual support. Users can collect unlimited responses on the free plan and upgrade for additional features like custom domains and advanced analytics. AiDOOS enhances deployment and adoption by providing a managed marketplace for form implementation and optimization, ensuring businesses can quickly deploy and scale their form-based workflows with expert support and automated monitoring.

Challenges It Solves

  • Create professional forms quickly without coding
  • Increase lead generation and conversion rates
  • Collect and analyze data efficiently with smart logic
  • Personalize user experience to boost engagement

Screenshots

Formly screenshot 1
Formly screenshot 1 Formly screenshot 2 Formly screenshot 3 Formly screenshot 4 Formly screenshot 5 Formly screenshot 6 Formly screenshot 7 Formly screenshot 8

Use Cases

Lead Qualification

Qualify leads faster with smart, tailored questions that pinpoint the right fit.

NPS Surveys

Gauge how customers really feel with simple, powerful NPS surveys.

Personality Quizzes

Discover what makes 'you' with fun, engaging personality quizzes.

Pricing

Custom pricing — built for your team

Formly pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

Free Gold
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Free trial available — No credit card required. Full access to all features.

Key Features

AI Form Generation

Describe your goal and let AI create high-converting forms in seconds.

Smart Logic & Branching

Automatically customize the form flow based on user responses.

Custom Domain

Fully own and brand your forms with a custom domain.

Multilingual Support

Offer forms in multiple languages to connect with global audiences.

Seamless Integrations

Link Google Sheets and 3000+ apps with automation tools — no coding needed.

Real-time Analytics

View beautifully visualized results in real-time charts and uncover insights.

What Reviewers Say AI-synthesized from 69 reviews

What works well

  • Ease of use and intuitive design, allowing quick creation of professional forms.
  • AI-powered form generation saves time and reduces manual work.
  • Seamless integrations with Google Sheets and 3000+ apps via Zapier.

Common concerns

  • Limited advanced features on the free plan compared to paid tiers.
  • No detailed pricing for enterprise plans publicly available.

Reviews

69 verified reviews
4.7
★★★★☆
out of 5 · 69 reviews
By segment
Mid-Market100%
C
CEO
"Versatile Form Creation with an Intuitive Design"
I like that Formly is multi-featured and allows for creating many different types of forms. It's faster because you can do what you want with it, and the design is much closer to what I find acceptable. The logic and conditional jumps are really important, and I find these features are better than most form creators. One standout feature is how easy it is to get started with Formly. It's quite intuitive and perfect if you need to do something quickly or work faster. I wish it were properly natively integrated with more products. I don't really agree that it's fully integrated when you start using middleware like Zapier or n8n. That's integration, but not fully native. I use Formly because it can create forms I'm happy with quickly, thanks to its fast and intuitive setup, and it offers multi-featured solutions like logic and conditional jumps. The design aligns closely with my needs, saving me time on forms.
C
Certified Tech Manager & Systems Specialist
"Easy to Get Started, but AI-Generated Questions Need Improvement"
I find Formly really easy to use, quite similar to Typeform. Since I've been using Typeform for years, there was no learning curve with Formly. The initial setup was very easy, which was a big plus. I would love to have more control over font size. There were areas where I wanted to make text smaller or bigger, but I was restricted to preset font sizes based on whether they were questions or headers. I tried using the AI to generate the form, but the questions it created were terrible. Formly lets me filter job candidates based on skills and experience. It's similar to Typeform, so there was no learning curve, making it easy to use.
O
Owner
"Simple to Use—Created My First Survey Quickly"
It's very user-friendly! I just set up my first survey, and it only took a few minutes. So far, I haven't found anything to dislike. I needed a survey for my course, and this gives me the data I need to further develop that course.
D
Digital Marketing Director
"Simple and Cost-Effective Lead Generation with Formly's Custom Forms"
I like how easy Formly is to use. It doesn't take long to get familiar with the UI. It's very simple and affordable. I appreciate that it is fully white-labeled, allowing me to customize the branding extensively. It's highly customizable and much cheaper than alternatives like Typeform or Tally. The webhooks are a must-have and provide really useful functionality. However, Formly does not support custom CSS natively, making it harder and slower to change the look and feel of a form. Adding custom CSS would make things easier and faster. Initially, there was no webhook support, but that has been addressed. Immediate responses or AI implementation for form inputs would be beneficial. Formly is fully white labeled, enabling easy customization and branding, which my clients appreciate. It's easy to use, cost-effective, and provides essential webhooks for integrations, making it essential for my work with calculation forms.
S
Small-Business (50 or fewer emp.)
"User-Friendly, Reliable Inspection Platform with Excellent Support"
Formly has been a great platform for managing inspections, audits, and safety processes. The form builder is intuitive and highly customizable, allowing us to create forms that meet our business needs without technical expertise. Features like conditional logic, mandatory photo capture, and automated workflows have improved the quality and consistency of the data we collect. The mobile app works reliably in the field, enabling our teams to complete inspections quickly. Reporting is clear and actionable, making it easier to identify trends, track corrective actions, and demonstrate compliance. Overall, the platform has significantly reduced paperwork and improved efficiency across our processes. What really sets Formly apart is the customer support. The team is responsive, knowledgeable, and genuinely interested in customer feedback and improvement. Formly is a well-designed, dependable solution that I would confidently recommend to any organization looking to streamline inspections, compliance, and operational reporting. I've been very happy with Formly overall. The main improvements I'd like to see are more advanced reporting and dashboard options, along with additional native integrations to reduce reliance on external automation tools. As with any highly configurable platform, there is a learning curve when building more complex forms, but the support team has been excellent whenever I've needed help. These are minor points and haven't stopped Formly from becoming an important part of our operations. Formly has helped us move away from paper-based inspections and inconsistent data collection by bringing everything into one digital platform. It has improved the quality and consistency of our inspections, increased accountability through automated workflows, reduced administrative effort, and given us clearer visibility into trends and corrective actions. Overall, this has led to more efficient processes, stronger compliance, and higher-quality reporting across the business.
R
Retired digital marketing agency owner and author
"Formly Provides Attractive, Secure Forms with Strong Built-In Features"
What I like most about Formly are several things: the forms look much better than Google Forms, JotForm, and most others except Gravity Forms; once you know how to set them up properly, they work without needing plugins or extra SMTP plugins; and they have robust security to block spam. You can schedule meetings, accept payments, display videos and images, use conditional logic for grading and routing messages, verify email addresses, and use Google's reCaptcha. The ease of use is high after reading a few tutorials. Customer support is good, and the number of features is impressive. What I dislike is that there need to be more in-depth, step-by-step tutorials for setting up complex conditional logic routing. Formly has a lot of depth, so with more features come more needs for tutorials. Step-by-step YouTube videos would be ideal so I can see how a Formly developer actually sets up a feature. There are tutorials on their site, but I'd like to see more video walkthroughs for different case studies due to the nuance of using Formly. That would make it easier to use and reduce the learning curve. I'd also like to see them add 2FA to the account dashboard for those not using Gmail. I use Formly to create and maintain multiple contact forms for two sites; one is a moderately complex contact form focused on blocking spam, and I use another form for a free giveaway. I plan to create more forms for my sites in the future. Formly solves several problems for me as a mid-level developer: Previously, I used Divi's native contact form for WordPress sites, but those forms would occasionally not send, especially on cheaper shared hosting, and spam was impossible to prevent. After migrating to better hosting, the Divi form wouldn't work at all and required an additional SMTP plugin, which was still unreliable. So I switched to Google Forms, which looked unprofessional and had limited spam prevention. JotForm was too expensive and still unattractive. I tried Tally forms but didn't want to pay hundreds to remove their branding. When I discovered Formly, I jumped at the chance to try it and am glad I did. I'll likely use Formly in the future for surveys or quizzes once I tailor them to free giveaways or other interests.
C
Cofundador & eCommerce Manager | Mineral Prime
"Professional Guided Forms with Sleek Slide Layout and Smart Conditions"
What I appreciate most about Formly is that it allows me to design forms that feel more like a guided experience rather than a simple survey. I use these forms within a coaching program, so how the form feels to the client is important. The slide-style layout, conditional logic, and neat design make the entire process feel more professional than Google Forms, while still being easy enough for me to manage. I also like that I can connect responses to Google Sheets and, depending on my plan, remove the Formly branding. The main drawback is that the form builder takes some time to learn, especially when I'm recreating forms from another tool and setting up conditional logic. I also found the default design quite basic, so it requires some customization to look truly polished. Overall, it's a solid tool, but I wish the onboarding experience and templates were a bit more polished. Formly helps me turn client forms into a more professional, guided experience. I use it inside a coaching program for onboarding, assessments, exercises, and follow-up forms. Compared to basic tools like Google Forms, Formly feels cleaner, more polished, and better suited for a paid client journey. The main benefit is being able to guide clients step by step with conditional logic, remove branding, and send responses to Google Sheets for review and automation. It saves me from building a custom system while giving clients a smoother experience.
F
Founder
"Excellent for Streamlining Client Onboarding with a Clean UI and Adaptable Processes"
I've been evaluating Formly/Getformly for onboarding and qualification workflows for coaches and consultants. The UI is very clean, and it's easy to build flows without needing any technical setup. It's particularly useful for improving lead management and client onboarding. I'm still in the early testing phase, but I've noticed that some onboarding and assessment flows can become a bit too lengthy if not carefully designed. In fields like coaching and lead generation, getting started quickly is crucial, so minimizing friction and clicks is important. Apart from that, the platform is highly flexible and user-friendly. Formly helps simplify and structure the conversion and onboarding process between lead capture and active clients. I've mainly been testing it for coaches, consultants, and service businesses that manually handle many leads, DMs, and client follow-ups. The key advantage is reducing friction in workflows such as qualification, onboarding, assessments, and follow-ups. Instead of using scattered forms and manual processes, it creates a cleaner and faster client journey, especially when dealing with multiple leads or clients simultaneously. I also like that it's flexible and simple to set up without requiring a complex technical stack.
M
Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator
"Simplifies Survey Building and Response Handling"
As a Dietician & Nutritionist running a homeopathy clinic and producing health education content, I use Formly for nutrition surveys, patient feedback, wellness assessments, and health questionnaires. The best part is that it keeps survey creation straightforward while still offering enough versatility for various projects. Getting started was hassle-free, and I could design surveys without a steep learning curve. The whole setup is intuitive and practical for daily use. I also appreciate the range of question types—multiple choice, rating scales, text entries, file uploads, and opinion-based ones—which let me gather diverse information depending on the survey. This flexibility is handy for creating nutrition assessments, wellness surveys, and educational feedback forms. The logic rules are another standout feature; they keep surveys organized by displaying relevant questions based on previous answers. Customization options help make surveys look more professional and easier for respondents to complete. I frequently use survey sharing, response collection, tracking, and reporting. These tools enable me to gather feedback, review answers, and spot trends without manually sorting data. Having all these functions in one place streamlines the entire process. I also like that templates, survey organization, and response management are integrated, which helps when handling multiple surveys simultaneously and keeps everything tidy and accessible. Performance has been smooth during regular use—creating surveys, updating questions, collecting responses, and analyzing results feels fast and dependable. I use the platform regularly, and it fits seamlessly into my workflow for patient feedback, health awareness activities, nutrition assessments, and educational questionnaires. Overall, Formly strikes a nice balance between ease of use, helpful features, flexibility, survey management, and response tracking while keeping things simple and practical for everyday tasks. The customization options are sufficient for most survey needs. The only improvement I'd suggest is more layout and design choices for adjusting how questions and sections appear to participants. When designing surveys for different audiences, I sometimes spend extra time experimenting with layouts to achieve the desired look. It's not a major problem, but additional customization flexibility would make survey creation even smoother. It helps me collect feedback and information in a more organized manner. I use it for nutrition surveys, patient feedback forms, wellness assessments, and health education questionnaires. Having survey creation, response collection, and results in one place simplifies management. It also helps me understand participant needs and review responses without spending extra time manually organizing data. This saves time and makes it easier to use feedback when planning future guidance, wellness programs, and educational content. I also find it helpful for tracking response patterns and identifying common areas where participants may need more support or information. Having responses organized in one location makes surveys easier to review and helps me make better decisions based on collected feedback. Overall, it keeps survey management simple, structured, and more efficient for daily work.
C
CEO
"Quick and Easy Form Builder with a Clean Interface"
The interface is very tidy and straightforward, making it simple to navigate even for beginners. You can put together professional-looking forms rapidly and have them ready for use in your campaigns. The templates give you a solid starting point, which streamlines lead generation considerably. I haven't encountered any significant issues yet. While I'm still discovering everything it offers, it seems more than enough for standard needs. For extremely specialized, large-scale enterprise adjustments, you might hit limitations eventually, but for everyday tasks, it delivers on its promises. It removes the technical hassle of form creation. Instead of worrying about building and designing a form from scratch, I can concentrate on collecting leads and improving my processes. It cuts down on time and effort significantly.

Enterprise Readiness

Identity & Access

SSO✗ Not supported
RBAC
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residency
Data export
Right to erasure

Integrations

Google Sheets

Sync form responses directly to Google Sheets for real-time data analysis.

Native < 1 hour ⚡ AiDOOS Pre-wired

Stripe

Accept payments within forms with dynamic payment options based on user responses.

Native 1-2 hours

Webhooks

Send form data to any custom URL for integration with third-party apps and workflows.

Native 1-2 hours

Facebook

Integrate forms with Facebook for lead generation and audience engagement.

Third_Party < 1 hour

Governance & Compliance

EU AI Act

No data available

Data Processing Agreement

No data available

Sub-processors

No data available

Right to Erasure

No data available

Change Notifications

No data available

NIST AI RMF

No data available

AiDOOS Managed Deployment

Deploy Formly in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value

Prerequisites

  • Active Formly account (free or paid)
  • Admin access to configure SSO if needed

Configuration Options

  • Configure Google Sheets integration
  • Set up Stripe payment integration
  • Activate webhook endpoints

How Formly Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
Formly This product
Good Excellent Fair Good Fair Good Excellent Good ★ 4.7 $29/user
Typeform
Good Excellent Good Fair Good Good Excellent Good $25/user
Google Forms
Fair Excellent Fair Excellent Fair Good Excellent Fair $0/user
Jotform
Good Good Good Fair Excellent Good Good Good $34/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Formly

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers Formly

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
Schedule a Meeting

Frequently Asked Questions

What is Formly?
Formly is an AI-powered no-code form builder that lets you create forms, surveys, quizzes, and tests with smart logic, branching, and integrations like Google Sheets and Stripe.
Does Formly offer a free plan?
Yes, Formly offers a free plan with unlimited forms and unlimited responses. Paid plans start for additional features like custom domains and team seats.
Can I integrate Formly with Google Sheets?
Yes, Formly natively integrates with Google Sheets to sync form responses automatically. It also integrates with 3000+ apps via webhooks and automation tools.
How does the AI form generation work?
You describe your goal in natural language, and Formly's AI automatically creates a form with appropriate questions, logic, and design.
What payment integrations does Formly support?
Formly supports Stripe integration, allowing you to accept payments within forms with dynamic pricing and multiple Stripe account support.
Can I deploy Formly through AiDOOS?
Yes, Formly is available on AiDOOS marketplace for verified deployment with pre-wired integrations and managed updates.

Quick Stats

★ 4.7
Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Moderate (3/5)
Schedule a Meeting

Vendor

Formly Ltd
London, GB
Verified Vendor

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