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Fluent
The commerce media platform that turns discovery into revenue.
About Fluent
Fluent is a commerce media platform that connects brands with highly engaged consumers at peak purchase intent moments. Leveraging over 200 million first-party consumer profiles and 2.7 billion Experian IDs, Fluent enables advertisers to target the right customers with the right offer at the right time across premium digital environments. For publishers and retailers, Fluent provides a solution to monetize post-transaction and loyalty moments, unlocking incremental revenue without disrupting the consumer journey. The platform uses AI for real-time decisioning, matching offers and creatives to individual users across online, in-store, and loyalty channels. With over 1.2 billion annual commerce moments and proven results such as up to 40% more revenue for transaction partners, Fluent's technology is built on privacy-first, consent-based data. It serves brands in industries including retail, financial services, health, and media. The product offers audience solutions, journey intelligence, and peak moment activation, all integrated into a single connected platform. AiDOOS enhances deployment by providing structured integration support and adoption acceleration, ensuring brands and partners maximize the value of Fluent's commerce media capabilities.
Challenges It Solves
- Brands struggle to reach consumers at the exact moment of purchase intent.
- Publishers and retailers fail to monetize their owned post-transaction and loyalty moments.
- Marketers lack identity-driven intelligence to effectively target and personalize offers.
- Advertisers need privacy-compliant, first-party data solutions to replace third-party cookies.
Use Cases
Customer Acquisition
Brands use Fluent to acquire new customers by targeting high-intent discovery moments.
Post-Transaction Monetization
Retailers and publishers monetize their post-purchase and loyalty experiences with relevant offers.
Audience Targeting
Advertisers leverage first-party data and identity intelligence to reach specific consumer segments.
Pricing
Custom pricing — built for your team
Fluent pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Access 200M+ first-party profiles and 2.7B+ Experian IDs for targeted advertising.
Maps highest-value moments across the customer journey to optimize engagement.
AI automatically selects the right offer, creative, and placement for each user.
Activates high-intent moments across online, in-store, and loyalty environments.
One connected platform for brands and partners to drive discovery and revenue.
What Reviewers Say
What works well
- Large first-party data pool of over 200 million consumer profiles.
- Privacy-centric, consent-based data collection approach.
- Proven results with case studies showing increased installs, revenue, and subscription sign-ups.
Common concerns
- Pricing is not publicly disclosed, requiring custom quotes.
- Product offering details are limited; no free tier or trial mentioned.
Reviews
Reviewer Demographics
Top Industries
No data available
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Experian
Integration with Experian for identity resolution and audience data enrichment.
Amazon Ads
Integration with Amazon Ads for programmatic advertising and commerce media.
Google Ads
Integration with Google Ads for campaign management and audience targeting.
The Trade Desk
Integration with The Trade Desk for programmatic ad buying and data-driven targeting.
LiveRamp
Integration with LiveRamp for identity resolution and data onboarding.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Fluent in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Fluent account with API access
- Configured identity provider for SSO
- Data sharing agreements in place
Configuration Options
- Connect ad platform accounts
- Set up audience segments
- Configure data clean room integration
How Fluent Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
F
Fluent This product
|
Good | Good | Excellent | Fair | Good | Good | Fair | Good | — | $Custom/user |
|
CR
Criteo
|
Excellent | Good | Good | Fair | Good | Good | Good | Good | — | $Custom/user |
|
TT
The Trade Desk
|
Excellent | Fair | Excellent | Poor | Excellent | Good | Poor | Good | — | $Custom/user |
|
AA
Amazon Ads
|
Good | Good | Good | Fair | Good | Excellent | Good | Fair | — | $Custom/user |
A Virtual Delivery Center for Fluent
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Fluent
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists