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FirstHive
The Enterprise Leader in Agentic AI-Powered Customer Data Platform
About FirstHive
FirstHive is an AI-powered Customer Data Platform (CDP) that helps enterprises unify fragmented customer data from sources like CRM, ERP, websites, and social media into a single golden record. It uses advanced identity resolution to build persistent customer identities, enabling real-time personalization and autonomous decision orchestration at scale. The platform includes Agentic AI Campaign Intelligence for campaign optimization and a Marketing Control Tower for centralized insights. FirstHive delivers measurable business impact across industries including banking, airlines, CPG, manufacturing, and retail, with over $4.2Bn in value delivered. The company has offices in Santa Clara, USA and Bangalore, India, and its CDP is trusted by global enterprises for driving double-digit ROI through data-driven customer engagement. With features like data ingestion and normalization, AI decision engineering, and real-time journey orchestration, FirstHive empowers marketers to deliver true 1:1 personalization.
Challenges It Solves
- Fragmented customer data across silos
- Inability to deliver 1:1 personalization at scale
- Poor customer engagement due to lack of unified view
- Low ROI from marketing campaigns due to data fragmentation
Screenshots
Use Cases
Real Estate Lead Conversion
Unify customer data to identify high-intent buyers and increase conversions through personalized engagement.
Airline Customer Engagement
Enable omnichannel campaigns, personalized offers, and smarter upsells to boost revenue and passenger retention.
CPG Brand Loyalty
Unify influencer data and AI-powered loyalty to triple membership and gain full sales visibility.
Financial Services Retention
Streamline campaigns and prioritize high-risk policyholders for timely renewals and improved retention at scale.
Pricing
Custom pricing — built for your team
FirstHive pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Unify structured and unstructured data into a single customer view.
Deliver true 1:1 personalization at scale through autonomous decision orchestration.
Agentic AI Campaign Intelligence as a marketing control tower.
Automate and personalize customer journeys in real time across channels.
Ingest and normalize structured and unstructured data from any source.
Optimize campaigns with AI-driven insights and recommendations.
What Reviewers Say
What works well
- Unifies customer data from diverse sources into a single golden record
- AI-powered personalization and journey orchestration at scale
- Trusted by large enterprises across multiple industries
Common concerns
- Pricing not publicly disclosed, likely expensive for small businesses
Reviews
No reviews yet for FirstHive
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Shopify
Seamlessly sync store data with zero engineering effort.
Salesforce
Ingest customer data from Salesforce for unified profiles.
HubSpot
Sync contacts and marketing interactions for personalized campaigns.
Google Analytics
Ingest web behavior data to enrich customer profiles.
Meta Ads
Integrate with Facebook and Instagram Ads for campaign data.
Zapier
Connect FirstHive with hundreds of apps via no-code automation.
RCS Campaign Management
Rich, interactive mobile messaging at enterprise scale.
Governance & Compliance
EU AI Act
Classification: None
Right to Erasure
✓ Supported
Change Notifications
30 days notice
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy FirstHive in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active subscription
- SSO configuration (SAML/OIDC)
- Data source connections (CRM, ERP, etc.)
- Admin access
Configuration Options
- Identity resolution settings
- Campaign orchestration rules
- Data ingestion pipelines
- Integration API keys
Common Setup Issues (& how AiDOOS handles them)
How FirstHive Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
F
FirstHive This product
|
Excellent | Good | Excellent | Fair | Good | Fair | Good | Excellent | — | $Custom/user |
|
SG
Segment
|
Excellent | Excellent | Good | Fair | Excellent | Good | Excellent | Good | ★ None | $120/user |
|
MP
mParticle
|
Good | Good | Excellent | Fair | Excellent | Good | Fair | Excellent | ★ None | $None/user |
|
TL
Tealium
|
Good | Good | Excellent | Fair | Excellent | Fair | Fair | Excellent | ★ None | $None/user |
A Virtual Delivery Center for FirstHive
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers FirstHive
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists