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extellio
Your all-in-one web analysis solution
About extellio
Extellio is a comprehensive web analytics and user experience platform designed to help website owners, marketers, and UX professionals understand and improve user journeys. It combines traditional analytics with smart surveys, heatmaps, and session recordings in a single GDPR-safe solution. The platform enables users to track conversions, decode user behavior, and gather direct feedback through surveys with high response rates. Extellio differentiates itself by being privacy-first: it anonymizes IP addresses, stores data in the EU, and does not use or share customer data. It offers a free trial with access to all three products (Analytics, Surveys, Heatmaps & Recordings) and supports unlimited users. The platform is designed to be intuitive and easier to use than Google Analytics, with features like custom segments, goals, funnels, and cookieless tracking. Extellio also provides personal onboarding and analysis support as add-on services. By combining behavioral and experience data, Extellio helps clients increase conversion, improve user satisfaction, and make data-driven design decisions. The company serves a range of customers from e-commerce retailers to government organizations and industrial groups.
Challenges It Solves
- Understanding why visitors don't convert
- Decoding full user journeys across analytics, surveys, and visual tools
- Improving website design and layout based on user behavior
- Staying GDPR-compliant while collecting comprehensive user data
Use Cases
Increase Conversion
Identify which sources drive the most conversions and allocate campaign budgets effectively. Use surveys to ask visitors why they didn't convert.
Decode User Journeys
Combine analytics, surveys, and visual tools to get a full reading of user journeys. Understand behavior, experience, and conversions together.
Improve Website Design
Use visual tools like heatmaps and session recordings to see how visitors use your site. Compare different pages to find the best designs and layouts.
Gather User Feedback
Deploy smart surveys on your website to learn directly from visitors about their satisfaction and needs.
Pricing
Custom pricing — built for your team
extellio pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
One tool for all your analysis needs, from quick numbers to deep insights.
Smart surveys embedded on websites with high response rates and flexibility.
Visualize how visitors interact with your pages to identify design improvements.
Watch full visitor sessions to understand user behavior and pain points.
Combine analytics, surveys, and visual tools to get a complete picture of user journeys.
Track every visit without cookies, ensuring privacy compliance.
What Reviewers Say
What works well
- All-in-one platform combining analytics, surveys, heatmaps, and recordings
- Strong GDPR compliance and privacy-first approach
- Intuitive and easy to use interface
Common concerns
- Volume limits on actions, heatmap samples, and session recordings may require upgrades
- API integration limited to Enterprise plan
- Starting price not publicly disclosed
Reviews
No reviews yet for extellio
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Google Tag Manager
Implement Extellio script via Google Tag Manager.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
Custom DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy extellio in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Extellio account
- Access to website's tag manager or direct script installation
- Define user permissions within Extellio
Configuration Options
- Set up heatmap sampling and survey triggers
- Configure analytics segments and funnels
- Integrate with Google Tag Manager
How extellio Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
e
extellio This product
|
Good | Excellent | Good | Good | Fair | Fair | Excellent | Excellent | — | $Custom/user |
|
HJ
Hotjar
|
Good | Excellent | Good | Fair | Good | Good | Excellent | Good | ★ None | $None/user |
|
GA
Google Analytics
|
Excellent | Good | Excellent | Excellent | Excellent | Excellent | Good | Good | ★ None | $None/user |
|
CE
Crazy Egg
|
Good | Excellent | Fair | Good | Fair | Good | Excellent | Good | ★ None | $None/user |
A Virtual Delivery Center for extellio
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers extellio
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists