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Exatom
AI powered Form Analytics and optimisation
About Exatom
Exatom is a cookieless form analytics and optimization platform designed to help businesses increase form completion rates and reduce checkout abandonment. The platform uses AI to analyze field-level interactions, including hesitation time, error patterns, refill rates, and drop-off percentages across different devices and browsers. Exatom's core feature, Eureka AI, acts as an AI CRO consultant trained on years of form optimization expertise, delivering expert recommendations in minutes. The solution is privacy-first, operating without cookies and complying with GDPR. Exatom supports dynamic, multi-step, and single-page forms, and integrates via lightweight JavaScript tags. Key capabilities include form analytics with session recordings, CRO Pulse Chrome plugin for on-page metrics, performance alerts, and smart tooltips. Exatom claims an average 23% lift in form conversions for its users. The product is offered on a subscription basis with plans starting at €80/month. Exatom is used by brands such as Kia Germany, BMW, Hema, Volkswagen, VGZ, and INNO. The AI-powered Eureka assistant provides direct, actionable recommendations, priorities, and slide decks, aiming to deliver CRO insights in minutes instead of weeks.
Challenges It Solves
- High form abandonment and checkout drop-off rates
- Inability to see field-level user behavior in traditional analytics tools like GA4
- Privacy concerns due to cookie-based tracking
- Slow and manual CRO processes that delay optimization
Use Cases
E-commerce Checkout Optimization
Analyze and reduce cart abandonment by identifying friction points in checkout forms.
Lead Generation Form Improvement
Optimize lead capture forms to increase submission rates by understanding field-level user behavior.
Multi-step Form Conversion
Pinpoint where users drop off in multi-step forms and implement targeted fixes.
Pricing
- Form Analytics Insights
- CRO Pulse Chrome plugin
- AI-powered Eureka AI CRO assistant
- Performance Alerts
- Form Analytics Insights
- CRO Pulse Chrome plugin
- AI-powered Eureka AI CRO assistant
- Performance Alerts
- Session Recordings
- Benchmark Reports
- Smart Tooltips
- All Advanced Plan features
- Exatom consultant support
Key Features
Field-level analysis of user interactions, including hesitation, errors, and drop-offs.
AI consultant trained on years of form optimization expertise, providing instant recommendations.
Review user sessions filtered by form interactions to see exactly what users experience.
Displays form field metrics directly on the website, including lost revenue per field.
Instant notifications when form performance changes, such as dropping conversion rate or increasing error rate.
Nudge users with contextual tooltips to reduce errors and improve form completion.
What Reviewers Say
What works well
- Cookieless and privacy-first analytics
- AI-powered recommendations reduce time to insights
- Field-level granularity not available in standard analytics
Common concerns
- Limited to form and checkout optimization only
- Pricing may be high for small businesses with low traffic
Reviews
No reviews yet for Exatom
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Google Tag Manager
Deploy Exatom tags via Google Tag Manager for easy installation.
Google Analytics 4
Compare form analytics data with GA4 to understand upstream traffic.
Adobe Analytics
Cross-reference form behavior with Adobe Analytics data.
HubSpot
Activate form abandoners in HubSpot using audience activation tags.
Salesforce
Sync form abandoners to Salesforce for targeted follow-up.
Mailchimp
Trigger email campaigns based on form abandonment events.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Exatom in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Exatom account
- Website admin access to add JavaScript tags
- Tag management system (optional)
Configuration Options
- Install via Google Tag Manager
- Direct script installation
- Audience activation consent setup
How Exatom Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
E
Exatom This product
|
Excellent | Good | Good | Good | Fair | Fair | Good | Good | — | $80/user |
|
HJ
Hotjar
|
Good | Excellent | Fair | Good | Fair | Good | Excellent | Good | ★ None | $39/user |
|
FS
FullStory
|
Excellent | Good | Excellent | Fair | Good | Good | Good | Good | ★ None | $None/user |
|
CE
Crazy Egg
|
Fair | Excellent | Fair | Excellent | Fair | Good | Excellent | Good | ★ None | $29/user |
A Virtual Delivery Center for Exatom
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Exatom
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists