Enthusem, by Prospect Smarter, is a specialized direct mail automation software designed to streamline offline-to-online marketing efforts. It enables marketing teams to automatically send personalized, high-value direct mail pieces—such as handwritten notes, postcards, and gifts—to targeted prospects, then track the response to bridge the gap between physical and digital engagement. The platform integrates with CRM and marketing automation tools to trigger mailings based on customer behavior, ensuring timely and relevant touchpoints. Enthusem's core value proposition is its ability to deliver exclusive, high-value personal leads that stand out in a crowded digital landscape, increasing response rates and ROI. By automating the direct mail process, it reduces manual effort and provides analytics to measure campaign effectiveness. With AiDOOS, deployment and adoption are enhanced through streamlined integration, centralized management, and real-time support, allowing marketing teams to quickly launch campaigns and scale their offline marketing efforts without extensive IT involvement. Enthusem helps companies build stronger relationships with prospects and customers, nurturing them through the funnel with tangible, memorable interactions.
Challenges It Solves
Manual direct mail processes are time-consuming and hard to scale.
Marketing campaigns often lack personalization, reducing response rates.
Difficulty tracking offline campaign ROI and integrating with digital strategies.
Use Cases
Lead Nurturing
Automatically send personalized direct mail to nurture leads through the sales funnel.
Event Follow-up
Send thank-you notes or follow-up materials after trade shows or meetings.
Account-Based Marketing
Deliver high-value mailers to key accounts as part of targeted ABM campaigns.
Pricing
Custom pricing — built for your team
Enthusem Direct Mail Automation pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Send personalized direct mail automatically based on triggers or schedules.
Personalized Handwritten Notes
Create and send handwritten-style notes to add a personal touch.
CRM Integration
Sync with popular CRMs to automate and track mailings.
Campaign Analytics
Measure response rates and ROI of direct mail campaigns.
Response Tracking
Track when recipients respond or take action after receiving mail.
What Reviewers Say
What works well
Bridges offline and online marketing, creating unique touchpoints.
Automation saves time and ensures consistency in direct mail efforts.
Common concerns
Pricing is not transparently listed, requiring direct contact.
Relies on physical mail, which may have longer lead times than digital channels.
Reviews
None
★★★☆☆
out of 5
By segment
Enterprise50%
Mid-Market50%
F
Founder & CEO of Onward
"A Game-Changer for Business Growth"
This tool has helped me pinpoint exactly where I'm falling short and improve my efficiency in multiple ways. It's provided expert advice on project and risk management, which has increased my productivity and profitability. It also shows the financial return on investment, though I'd appreciate more in-depth details. It tackled my challenges in project management, risk management, and sales. The platform truly gets my business needs and delivers personalized solutions.
P
PSR
"Easy to Use, but Limited in Customization"
Initial setup with Enthusem is a cinch. You can navigate its features effortlessly. The interface is straightforward, and the tracking capabilities for sent mailers, unique responses, and response rates are excellent for monitoring ROI. However, because it's so simple to use, it's also quite basic. There are only three generic templates to start with, which can look a bit spammy without strong hooks or personalization. While you can add those elements, novices won't find many examples to guide them. I'm always aiming to boost my direct mail marketing revenue, and the ability to track different metrics is hugely valuable. Many companies offer mailing, marketing, or tracking separately, but this platform combines all three.
S
Small-Business (50 or fewer emp.)
"Simplifies Lead Generation with Automation"
With the automation flowcharts, I can generate high-quality, targeted leads. I define my target audience, budget, and conditions, and the app starts collecting new leads via email marketing automatically. Occasionally, the process can be sluggish or fail to generate leads, so it's important to fine-tune your strategy. It integrates seamlessly with other CRMs, making it ideal for those who want a straightforward, easy-to-use email marketing automation tool.
M
Marketing Manager
"A Trustworthy Email Marketing Solution"
Enthusem Direct Mail Automation is a rock-solid email platform. My newsletter's open rates have been excellent, and the reporting dashboard is spot on. It's user-friendly, and their support team is quick to respond. So far, I've encountered zero issues. This tool streamlines my email sending, saves me a bunch of time, and ultimately boosts my bottom line.
M
Market Research Intern
"Enthusem's Impact on Marketing"
Our overall marketing effectiveness got a solid boost. The team was helpful and supportive when integrating with various CRMs, though the initial onboarding and implementation had some hiccups, and support was sometimes slow. The mail automation worked as intended, results were easy to track, and we saw a noticeable uptick in conversions.
M
Mid-Market (51-1000 emp.)
"Affordable email automation that gets the job done"
Our team sought a budget-friendly marketing automation platform and stumbled upon this one. Six months in, it's been straightforward to set up and use. I linked it with our CRM, and it handles email automation quite effectively. However, the interface feels outdated and occasionally lags. Customer support has room for growth. Previously, we had to email each prospect individually; now it's a matter of a couple of clicks. Email deliverability is acceptable as well.
Enterprise Readiness
Identity & Access
SSO✗ Not supported
RBAC✗
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residency—
Data export
Right to erasure✗
Integrations
SF
Salesforce
Integrates with Salesforce to sync leads and campaign data.
Native1-2 hours⇄ Bi-directional⚡ AiDOOS Pre-wired
HS
HubSpot
Connects HubSpot CRM to manage leads and marketing campaigns.
Native< 1 hour⇄ Bi-directional
ZP
Zapier
Connects Enthusem to hundreds of apps for automated workflows.
Third_Party< 1 hour
SE
Segment
Sends lead and campaign data to Segment for unified analytics.
Third_Party1-2 hours⇄ Bi-directional
MK
Marketo
Enables lead routing and campaign tracking with Marketo.
Native1-2 hours⇄ Bi-directional
SL
Slack
Sends real-time alerts and notifications for new leads and campaign updates.
Native< 1 hour
MC
Mailchimp
Syncs leads to Mailchimp for automated email follow-ups.
Third_Party< 1 hour⇄ Bi-directional
CB
Clearbit
Enriches lead data with firmographic and technographic information.
Third_Party< 1 hour
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Enthusem Direct Mail Automation in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
Active account
API credentials
CRM integration setup
Configuration Options
Sync lead data
Customize campaign templates
Set up webhooks
How Enthusem Direct Mail Automation Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
E
Enthusem Direct Mail Automation This product
Fair
Good
Fair
Fair
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Poor
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$Custom/user
SD
Sendoso
Good
Good
Good
Fair
Good
Poor
Good
Good
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$Custom/user
PO
Postal
Fair
Good
Fair
Excellent
Good
Poor
Excellent
Good
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$Custom/user
IK
Inkit
Fair
Good
Fair
Good
Good
Poor
Good
Good
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$Custom/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
Enthusem Direct Mail Automation
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
Enthusem is a digital marketing platform specializing in offline-to-online marketing, delivering high-value personal leads through direct mail automation.
How does Enthusem integrate with CRMs?
Enthusem offers native integrations with Salesforce and HubSpot, allowing seamless sync of leads and campaign data. It also connects via Zapier for additional apps.
Can Enthusem send personalized direct mail at scale?
Yes, Enthusem automates the creation and sending of personalized direct mail pieces, enabling companies to scale their direct mail campaigns efficiently.
Does Enthusem offer analytics?
Enthusem provides basic campaign tracking and analytics, but it is not as advanced as some AI-driven platforms. It can integrate with tools like Segment for deeper analysis.
Is Enthusem suitable for enterprise use?
While Enthusem can be used by enterprises, it lacks advanced enterprise features such as SSO and custom audit logs. It is more suited for SMBs and mid-market companies.
How can AiDOOS help deploy Enthusem?
AiDOOS offers a verified deployment package for Enthusem, including pre-wired integrations with Salesforce, HubSpot, and Slack, ensuring a smooth and quick setup.