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Dynamic Yield · 0 reviews
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Dynamic Yield

Personalize and optimize digital customer experiences.

AiDOOS Verified SAAS Marketing
☆☆☆☆☆ 0 reviews · None
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Pricing
Tailored to you
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Category
Marketing
Deployment
Cloud (SaaS)
API Access
Yes
AiDOOS Deploy
72 hours

About Dynamic Yield

Dynamic Yield, a Mastercard company, provides an AI-powered personalization and A/B testing platform that enables businesses to deliver tailored digital experiences across web, mobile, email, and apps. The platform uses machine learning to segment audiences, recommend products, and optimize content in real-time, helping marketers, product managers, and ecommerce teams increase conversion rates and revenue. Key features include customer segmentation, multivariate testing, personalized recommendations, and campaign management. Dynamic Yield integrates with major commerce platforms and data tools to synchronize customer journeys. AiDOOS enhances deployment by offering seamless integration, automated scaling, and robust support, ensuring that businesses can rapidly adopt and maximize the value of Dynamic Yield's capabilities without operational overhead.

Challenges It Solves

  • Low conversion rates across digital channels
  • Inability to deliver personalized experiences at scale
  • Difficulty in measuring and optimizing marketing campaigns

Use Cases

Ecommerce Personalization

Deliver personalized product recommendations and content to online shoppers.

Marketing Campaign Optimization

Test and optimize email, landing pages, and ad campaigns for higher conversions.

Customer Journey Orchestration

Synchronize experiences across web, mobile, and email for cohesive customer journeys.

Pricing

Custom pricing — built for your team

Dynamic Yield pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

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None-day free trial available — No credit card required. Full access to all features.

Key Features

A/B Testing

Test variations of content, layouts, and recommendations.

Personalization

Tailor experiences to individual users in real-time.

Audience Segmentation

Create targeted segments based on behavior and attributes.

Product Recommendations

AI-driven recommendations to boost cross-sell and upsell.

Multivariate Testing

Test multiple elements simultaneously to find optimal combinations.

What Reviewers Say

What works well

  • Advanced personalization capabilities with machine learning
  • Seamless integration with major ecommerce platforms

Common concerns

  • Pricing can be high for small businesses
  • Learning curve for advanced features

Reviews

💬

No reviews yet for Dynamic Yield

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Enterprise Readiness

SOC 2 Type II
ISO 27001
PCI DSS Level 1

Identity & Access

SSO Okta, Azure AD, OneLogin, Ping Identity
RBAC None
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residencyUnited States, European Union
Data export
Right to erasure

Integrations

Salesforce

Sync customer segments and behavioral data for personalized marketing campaigns.

Third_Party 1-2 hours ⇄ Bi-directional

Adobe Experience Cloud

Leverage Adobe Analytics data to drive adaptive personalization with Dynamic Yield.

Third_Party 2-3 hours

Shopify

Integrate product recommendations and personalization on Shopify stores.

Native < 1 hour

Google Analytics 4

Import Google Analytics events to enrich user profiles for targeting.

Third_Party < 1 hour

Segment

Ingest customer data from Segment into Dynamic Yield for unified personalization.

Third_Party < 1 hour ⇄ Bi-directional

Salesforce Marketing Cloud

Connect with Marketing Cloud to orchestrate cross-channel campaigns with Dynamic Yield.

Third_Party 1-2 hours ⇄ Bi-directional

WordPress

Plugin integration for personalization on WordPress sites, including WooCommerce.

Native < 1 hour

BigCommerce

Native integration for product recommendations and A/B testing on BigCommerce.

Native < 1 hour

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

None DPA available

Sub-processors

Not disclosed

Right to Erasure

✗ Not supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy Dynamic Yield in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value

Prerequisites

  • Mastercard/Dynamic Yield account with API credentials
  • Website or app with Dynamic Yield SDK/script installed
  • SSO integration configured (SAML/OIDC) for team access

Configuration Options

  • AI personalization engine activation
  • Custom A/B test and recommendation setup
  • Integration with CRM, analytics, or CDP tools

How Dynamic Yield Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
Dynamic Yield This product
Excellent Good Excellent Poor Good Good Fair Good $Custom/user
Optimizely
Good Excellent Good Fair Good Good Excellent Good ★ None $None/user
Adobe Target
Excellent Fair Excellent Poor Excellent Good Fair Good ★ None $None/user
Salesforce Personalization
Good Good Excellent Poor Excellent Good Fair Excellent ★ None $None/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Dynamic Yield

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers Dynamic Yield

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
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Frequently Asked Questions

How does Dynamic Yield's AI personalization work?
Dynamic Yield uses machine learning models to analyze visitor behavior and deliver personalized content, product recommendations, and experiences in real-time. The platform supports A/B testing, audience segmentation, and full-funnel optimization.
What integrations does Dynamic Yield support?
Dynamic Yield integrates with Salesforce, Adobe Experience Cloud, Shopify, BigCommerce, Google Analytics 4, Segment, WordPress, and more. Through AiDOOS, these integrations can be pre-wired for rapid deployment.
Is Dynamic Yield suitable for enterprise-level personalization?
Yes, Dynamic Yield was built for enterprise needs, offering robust features like SSO, RBAC, SOC 2 and ISO 27001 certifications, and a 99.9% SLA. It is trusted by global brands for scaling personalization.
How quickly can I deploy Dynamic Yield with AiDOOS?
AiDOOS enables deployment within 72 hours, including configuration of SSO, API keys, and pre-wired integrations. Full value realization typically takes 2-4 weeks.
What security certifications does Dynamic Yield hold?
Dynamic Yield is SOC 2 Type II, ISO 27001, and PCI DSS Level 1 certified, ensuring enterprise-grade security and compliance.
Can Dynamic Yield be tried before purchasing?
Dynamic Yield offers a free trial. Contact Mastercard's sales team or visit the website to request a demo or trial access.

Quick Stats

Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Moderate (3/5)
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Vendor

Mastercard
Founded 1966 · 10,001+ employees employees · Purchase, NY
Verified Vendor

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