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Detrics ★ 5.0 · 69 reviews
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Marketplace › Marketing › Detrics  · Detrics alternatives

Detrics

Automate marketing data to Google Sheets, Looker Studio, BigQuery & Claude

AiDOOS Verified SAAS Marketing
5.0 ★★★★★ 69 reviews · 1,025 agencies
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Category
Marketing
Deployment
Cloud (SaaS)
Integrations
35++ Apps
API Access
Yes
AiDOOS Deploy
72 hours

About Detrics

Detrics is a data pipeline automation tool that centralizes marketing data from over 35 platforms including Meta Ads, Google Ads, TikTok, and Shopify. It allows users to automate data reporting to Google Sheets, Looker Studio, BigQuery, and Claude, eliminating manual data entry and reducing errors. The platform is particularly popular among PPC agencies, with over 1,000 agencies using it to manage data for hundreds of clients. Detrics offers a free forever plan, usage-based pricing, and claims to be up to 20x cheaper than Supermetrics. It features a visual query builder, scheduled updates, team collaboration, and MCP access for AI tools like Claude. With human support and free Supermetrics migrations, Detrics aims to simplify data management and enhance decision-making. AiDOOS enhances deployment and adoption by providing streamlined onboarding, automated workflows, and comprehensive integration support, ensuring teams can leverage Detrics' capabilities quickly and effectively.

Challenges It Solves

  • Manual data entry consumes hours of employee time, especially for agencies managing multiple clients.
  • Errors in data reporting can lead to wrong decisions and loss of client trust.
  • AI-generated reports may hallucinate numbers without access to real data.
  • High costs of existing data connectors like Supermetrics eat into agency budgets.

Use Cases

Agency Reporting Automation

Automate the collection and consolidation of marketing data for multiple clients, saving hours of manual work and ensuring accuracy.

Client Dashboards

Build real-time dashboards in Looker Studio or Google Sheets to provide clients with up-to-date performance insights.

AI-Powered Data Analysis

Connect Detrics to Claude or other AI tools to ask questions about marketing data in natural language and get accurate, data-backed answers.

Pricing

Custom pricing — built for your team

Detrics pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

Free Starter Growth
Schedule a Meeting
14-day free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: Pricing is usage-based, starting free forever, with plans up to $149.99/month, often cheaper than competitors like Supermetrics.

Key Features

Connect 35+ Data Sources

Integrate marketing and e-commerce platforms like Meta Ads, Google Ads, TikTok, and Shopify in a few clicks.

Automated Data Pipelines

Set up scheduled refreshes to keep data updated automatically in Google Sheets, Looker Studio, BigQuery, or Claude.

Visual Query Builder

Select metrics and dimensions visually without writing formulas or SQL.

AI Integration with MCP

Connect Detrics to Claude and other AI clients to query marketing data in plain language.

Team Collaboration

Multiple users can work on the same queries and dashboards simultaneously.

Human Support

Get assistance from MarTech experts via call, live chat, or Slack.

What Reviewers Say AI-synthesized from 69 reviews

What works well

  • Fast and easy integration with many platforms
  • Cost-effective compared to Supermetrics (up to 20x cheaper)
  • Excellent human support and responsive customer service
  • Reliable and bug-free data automation

Common concerns

  • Free plan has limitations on data refreshes and rows
  • Limited information available on advanced features

Reviews

69 verified reviews
5.0
★★★★★
out of 5 · 69 reviews
By segment
Enterprise26%
Mid-Market74%
M
MANAGER
"Data Insights Without the Tech Hassles"
As a small retail business with both physical and online stores, Detrics gave us enterprise-level analytics without the complexity. We connected our Shopify, Square POS, and Facebook Ad accounts with just a few clicks. The ready-made retail dashboards gave us instant insights into which products perform best across channels. Even our non-technical staff can understand the reports. There's no direct integration with our local inventory management system, so we still have to do some manual data entry. Detrics solved our multi-channel reporting headache. Before, we had no clue which marketing efforts drove in-store versus online sales. Now we can clearly see performance across all channels and make data-driven decisions on inventory and marketing. We've reduced ad spend by 30% while increasing overall sales by focusing on what really works.
H
Head of Growth
"A Must-Have for Easy Marketing Data Consolidation"
Detrics has completely transformed the way we handle and analyze marketing data from multiple platforms. Setting up connections to Google Ads, Meta, TikTok, and LinkedIn was a breeze, and having all our data auto-updated in Google Sheets saves us hours every week. The platform is straightforward, very user-friendly, and doesn't require any technical expertise, which made it easy for our team to adopt. Another standout is the customer support—every time we've reached out, the Detrics team has been quick and helpful. No suggestions for improvement; it's great. Detrics solves the time-consuming and error-prone task of manually combining marketing data from different sources. Before Detrics, we had to export multiple CSV files, clean them, and merge them manually in Google Sheets, which was inefficient and prone to mistakes.
C
COO
"Simplified Multi-Store Data Management"
Running an e-commerce business with several online shops, Detrics has been a game changer. It automatically gathers data from Shopify, WooCommerce, Amazon, and our ad platforms into a single location, providing a comprehensive view across all stores. The real-time inventory sync between platforms eliminated the problem of overselling. Setup was simple—just linked our accounts via OAuth and we were operational in a few hours. One gap is that it doesn't yet support Etsy, which is a key sales channel for us. So we still have to manually import that data, adding an extra step to our workflow. Detrics solved our biggest pain point: siloed data across multiple platforms. Previously, our team spent hours each week manually pulling sales figures from different stores, reconciling inventory, and generating reports. Now, we have real-time visibility into performance across all channels on a single dashboard.
C
CEO
"Time Savings and Enhanced Service Quality"
Detrics made it possible for us to automate reports from Meta Ads, Google Ads, and LinkedIn straight into Google Sheets, eliminating the need for manual exports or file merges. The connection is fast, data updates automatically, and this saved us hours of operational work each week. Also, the support is very responsive, and getting started was crystal clear. As a result, we've been able to deliver faster and more reliable reports to our clients, greatly enhancing their perception of our service. Honestly, there's nothing to complain about. The tool has been just as promised: stable, fast, and very easy to use. It does what we needed, and we've encountered no major issues or limitations. Even the automatic updates have gone off without a glitch. In the past, we wasted time downloading data from different platforms and manually combining them in spreadsheets, which led to errors, delays, and outdated reports. Detrics fixed all that: now reports are updated automatically, in one place, with trustworthy data. This gave us more time for analysis and strategy rather than operational chores. As an agency, it also boosted our customer service because we provide faster and more accurate reports.
P
People & Culture Lead
"Automated Reporting Saves Hours Each Week"
Detrics enabled us to consolidate and automate the collection of advertising data from platforms such as Meta Ads, Google Ads, and TikTok directly into Google Sheets. This wiped out the manual processes of exporting, merging, and cleaning data. The connection is stable, the automatic refreshes work flawlessly, and the support team is always quick to help. Thanks to this, we not only cut down on operational hours significantly but also saw a noticeable improvement in both the speed and quality of our client reports. So far, we have no complaints. The tool performs exactly as promised: fast, reliable, and extremely user-friendly. We've had no integration problems or glitches in the automated updates. Detrics is helping us do away with manual data pulls and reporting from ad platforms like Meta Ads, Google Ads, and TikTok. Previously, our team would spend hours weekly downloading reports, tidying data, and constructing dashboards. Now, everything flows automatically into Google Sheets, saving us time and reducing errors. This not only boosts our internal workflow but also lets us deliver more timely and accurate reports to clients—directly enhancing their satisfaction and trust.
C
Co-Founder
"Essential Tool for Boosting Data Efficiency"
I rely on Detrics every day to streamline the process of pulling data from various media platforms. The tool lets me fetch data directly into Google Sheets without any manual work. I also encourage my team to adopt it for similar tasks, and it's significantly enhanced our efficiency. The platform is user-friendly, and the automatic refreshes ensure we're always working with current data. It saves us hours and helps us optimize campaigns more quickly. Everything functions flawlessly. The tool delivers exactly what it claims: fast, dependable, and intuitive. We've hit no snags or restrictions so far. Detrics has resolved the pain point of manually exporting and organizing data from multiple media platforms. As a Performance Specialist, I use it daily to automate data collection and feed it into Google Sheets. This automation saves me a great deal of time, letting me concentrate on analysis and faster optimization. It also helps keep the team aligned and effective with current information, boosting overall performance.
C
CEO
"Extremely Satisfied with This Tool"
I gave Detrics a shot not long ago and honestly, it blew me away. As someone who's constantly hunting for tools that genuinely simplify the job, Detrics nailed it. I was amazed at how easy the interface is to navigate, yet it doesn't compromise on essential features. With this software, I can get precise data in a matter of minutes, and the best part is that it's fully customizable to individual needs. It's evident that it was designed with the user in mind (thanks for that!). If you're in need of a tool that's both powerful and intuitive, Detrics is your answer. I wholeheartedly recommend it. I've yet to come across any drawbacks. The customer service is responsive, so I trust that any future questions or feedback will be handled promptly. Detrics tackles my challenge of keeping track of data from various sources, and with real-time data import and automated workflows for custom spreadsheets, it significantly eases the monitoring of my marketing campaigns and the creation of reports for strategic business decisions.
B
Brand Manager
"Remarkable Boost in Productivity for My Team"
First off, the simplicity of use and implementation is outstanding. It's highly intuitive, the support is excellent, and best of all, there are zero bugs! Connecting it with all the marketing platforms I work with was quick and effortless. Detrics lets me pull all the marketing metrics and dimensions I need to build dashboards for my clients. Plus, the import/export functionality allows me to recreate dashboards in seconds! I'm truly delighted with this upgrade to Detrics. I use it daily and my dashboarding experience has transformed. So far, I have nothing negative to say. It saves me a ton of time on reporting, automating downloads from all my clients' accounts and platforms so I can focus more on strategy. One of the best aspects is that when a client project wraps up, I can duplicate files and reuse the queries already set up, giving me active dashboards instantly.
C
CEO
"Seamless Data Integration Made Simple"
I'm impressed by how straightforward and quick Detrics is when it comes to data integration. Setting up a personalized database for a client takes just a few minutes, which is fantastic. It fits my requirements perfectly. I haven't found any issues, at least for the tasks I use it for. I rely on Detrics to bring together data from Meta Ads, LinkedIn, and Google, and it resolves any integration challenges swiftly and effortlessly. The ease of use is a big plus, letting me create custom databases for clients in no time.
C
CEO
"Streamlined Reporting and Budget-Friendly Solution"
What stands out to me about Detrics is how it streamlines report handling for my agency. It simplifies data extraction and is quite intuitive. The seamless integration and fast response times are major pluses. On top of that, it's affordable, which is a huge advantage. I also like that I can pull data, organize files, and set up recurring queries with minimal effort. Getting started was straightforward—just a few clicks and I had my account ready. The only hiccup is when dealing with extremely large data volumes; it can lag or glitch slightly. Overall, Detrics makes report management easier, simplifies data downloads, and integrates smoothly, allowing me to schedule queries effortlessly, which is very user-friendly.

Reviewer Demographics

Top Industries

No data available

Enterprise Readiness

GDPR
SOC 2

Identity & Access

SSO✗ Not supported
RBAC
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residency
Data export
Right to erasure

Integrations

35+ total apps

Meta Ads

Connect Meta Ads to automate marketing data reporting into Google Sheets, Looker Studio, or BigQuery.

Native < 1 hour

Google Ads

Connect Google Ads to automate marketing data reporting into Google Sheets, Looker Studio, or BigQuery.

Native < 1 hour

TikTok Ads

Connect TikTok Ads to automate marketing data reporting into Google Sheets, Looker Studio, or BigQuery.

Native < 1 hour

Google Analytics 4

Connect Google Analytics 4 to automate web analytics data reporting into Google Sheets, Looker Studio, or BigQuery.

Native < 1 hour

Shopify

Connect Shopify to automate e-commerce data reporting into Google Sheets, Looker Studio, or BigQuery.

Native < 1 hour

Governance & Compliance

EU AI Act

No data available

Data Processing Agreement

No data available

Sub-processors

No data available

Right to Erasure

No data available

Change Notifications

No data available

NIST AI RMF

No data available

AiDOOS Managed Deployment

Deploy Detrics in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
1-2 weeks
Time to value

Prerequisites

  • Valid Detrics account
  • API access to marketing platforms
  • Google account for Sheets/Looker/ BigQuery

Configuration Options

  • Select data connectors
  • Set sync frequency
  • Choose destination (Sheets, Looker, BigQuery)

How Detrics Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
Detrics This product
Good Excellent Good Excellent Excellent Fair Excellent Excellent ★ 5.0 $Custom/user
Supermetrics
Good Good Excellent Fair Excellent Fair Good Good $€199/user
Fivetran
Good Good Excellent Poor Excellent Fair Good Good $null/user
Stitch
Good Good Good Good Good Fair Good Good $null/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Detrics

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers Detrics

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
Schedule a Meeting

Frequently Asked Questions

What is Detrics?
Detrics is a data pipeline automation tool for marketing agencies, connecting 35+ platforms to Google Sheets, Looker Studio, BigQuery, and Claude.
Does Detrics require a credit card to start?
No, you can start with the free plan without a credit card, and upgrade when you need more data refreshes.
What is a data refresh in Detrics?
A data refresh is a single data download from any of the connected data sources. If the download includes multiple accounts, it counts as a single refresh.
Is Detrics compatible with Supermetrics?
Yes, Detrics is 100% compatible with Supermetrics, and offers free migration for Supermetrics users.
Can I use Detrics with AI tools like Claude?
Yes, Detrics offers an MCP server that allows Claude and other AI assistants to read and analyze your marketing data securely.

Quick Stats

★ 5.0
Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Easy (2/5)
Schedule a Meeting

Vendor

Detrics
Buenos Aires, AR
Verified Vendor

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