Decode

About Decode

Decode by Entropik Technologies is a unified Human Insights AI Platform that consolidates consumer research, user experience testing, creative analytics, and qualitative insights into a single solution. The platform leverages Emotion AI, real eye-gaze tracking, voice emotion measurement, facial expression analysis, and predictive neuro AI to uncover what consumers genuinely feel — not just what they say. Decode enables enterprise teams to run AI-moderated qualitative interviews at scale, test advertising creatives before media spend, conduct shopper and packaging research with attention heatmaps, and synthesize insights from video feedback and surveys through an AI research copilot. Key capabilities include Consumer Insights, User Research, AI Creative Insights, an Insights Hub for centralized analysis, and an AI Moderator powered by Behaviour and Emotion Intelligence. The platform supports 103M+ global panel participants and integrates with enterprise tools via full API access, SSO, and SCIM. With a free tier for getting started and an enterprise tier for scaling research across teams and markets, Decode is designed to help brands move from fragmented research stacks to a single, AI-powered insights engine. AiDOOS accelerates deployment and adoption of Decode by connecting organizations with specialized AI and research technology professionals who can configure, integrate, and scale the platform to specific enterprise requirements.

Challenges It Solves

Brands rely on self-reported survey data that captures what consumers say but not what they truly feel or intend to do.
Research teams operate with fragmented tools for surveys, interviews, UX testing, and creative testing, causing delays and data silos.
Marketing teams waste budgets on creatives and campaigns that fail to resonate because emotional impact is not measured before launch.
Product and UX teams lack behavioral and emotional data to understand why users behave in certain ways during product interactions.

Screenshots

Use Cases

Ad and Media Creative Testing

Brands test TV commercials, digital ads, and social media creatives before media spend using Emotion AI and eye-gaze tracking to predict attention, emotional response, and recall.

Shopper and Packaging Research

CPG and retail brands simulate shelf environments to test packaging design, shelf visibility, and planogram optimization using attention heatmaps and purchase intent prediction.

User Experience Research

UX and product teams conduct prototype testing, usability studies, and concept validation with behavioral and emotional data to understand why users behave as they do.

Qualitative Research at Scale

Research teams run AI-moderated interviews and focus groups across large audiences, with automatic extraction of themes, sentiment, and emotional evidence from video and audio responses.

Pricing

Custom pricing — built for your team

Decode pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.

Free Enterprise

Schedule a Meeting

💡 Pricing insight from reviewers: Decode offers a free tier with limited responses and a contact-sales enterprise tier; no mid-market self-serve pricing is publicly listed.

Key Features

Emotion AI (Face & Voice Analysis)

Captures facial expressions and voice tone to measure real emotional responses during research sessions.

Real Eye-Gaze Tracking

Tracks where participants look to generate attention heatmaps and measure visual engagement on creatives, shelves, and interfaces.

AI Moderator

Runs automated, human-like qualitative interviews at scale across text, audio, and video using Behaviour and Emotion Intelligence.

AI Creative Insights

Predicts the performance of ads, packaging, and creative assets before production spend using predictive neuro AI.

Insights Hub

Centralizes all research outputs — surveys, interviews, behavioral data — into one AI-powered repository for synthesis and reporting.

Global Panel Access

Provides access to 103M+ verified global respondents for quantitative and qualitative research studies.

What Reviewers Say

What works well

Combines multiple research modalities — surveys, interviews, emotion AI, eye tracking, and creative testing — into a single unified platform.
Emotion AI and real eye-gaze tracking provide behavioral and subconscious insights that go beyond traditional self-reported survey data.
AI Moderator enables scalable qualitative research without requiring large teams of human researchers.
Free tier allows teams to get started without upfront cost, with access to core research and AI features.

Common concerns

Enterprise pricing is not publicly disclosed, making it difficult for buyers to evaluate cost before engaging sales.
The free tier is significantly limited (3 studies, 1 seat, 100 responses/month), which may constrain teams with moderate research needs.
Advanced features such as eye-gaze analytics, data residency, and full API access are only available on the Enterprise plan.

Reviews

💬

No reviews yet for Decode

AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.

Reviewer Demographics

Top Industries

Enterprise Readiness

GDPR Compliance

ISO 27001

SOC 2

VAPT

Identity & Access

SSO✓

RBAC✓ None

Audit Logs✓

Data Security

At restAES-256

In transitTLS 1.2+

Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%

RPO—

RTO—

Pen test—

Compliance & Portability

Data residency—

Data export✓ CSV

Right to erasure✗

AI Details

Agent Type

Copilot

None

Models Used

Agentic Capabilities

AI-moderated qualitative interviews Emotion AI facial expression analysis Eye gaze tracking Voice emotion measurement Predictive creative intelligence AI research copilot Automated theme and sentiment extraction

Human-in-the-Loop

✗ Not supported

Integrations

CS

CSV Export

Export research data and insights in CSV format for further analysis

Native < 30 minutes ⚡ AiDOOS Pre-wired

RA

REST API

Full API access for enterprise customers to integrate Decode data into existing systems

Native 2-4 hours ⚡ AiDOOS Pre-wired

WH

Webhooks

Webhook support for enterprise plans to trigger automated workflows based on research events

Native 1-2 hours

SC

SCIM

SCIM provisioning for automated user lifecycle management in enterprise environments

Native 4-8 hours ⇄ Bi-directional

SS

SSO (SAML)

Single Sign-On integration for enterprise authentication and access control

Native 2-4 hours ⚡ AiDOOS Pre-wired

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

None DPA available

Sub-processors

Not disclosed

Right to Erasure

✗ Not supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy Decode in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12

Deployments

94%

Adoption rate

4.8/5

Post-deploy sat.

2-4 weeks

Time to value

Prerequisites

Enterprise or Free plan account on Decode/Entropik
SSO identity provider configured (for enterprise deployments)
Defined research team roles and workspace structure
Panel or participant source identified (BYOP or Decode's 103M+ panel)

Configuration Options

SSO and SCIM setup for user provisioning
Multi-team and multi-workspace configuration
Custom API and webhook integrations
Data residency and compliance settings

Often Deployed With

Common Setup Issues (& how AiDOOS handles them)

How Decode Compares

Product	AI & Analytics	Ease of Use	Enterprise Features	Pricing	Integrations	Mobile Experience	Quick Setup	Customer Support	Rating	Price/mo
D Decode This product	Excellent	Good	Good	Good	Fair	Fair	Good	Good	—	$Custom/user
Qu Qualtrics	Good	Good	Excellent	Poor	Excellent	Good	Fair	Good	★ None	$None/user
UT UserTesting	Good	Good	Good	Poor	Good	Good	Good	Good	★ None	$None/user
HJ Hotjar	Fair	Excellent	Fair	Good	Good	Good	Excellent	Good	★ None	$None/user

Frequently Asked Questions

What is Decode by Entropik and how does it differ from traditional survey tools?

Decode is a unified Human Insights AI Platform that goes beyond traditional surveys by capturing facial emotions, eye gaze, voice tone, and behavioral signals alongside survey responses. This allows brands to understand not just what consumers say but what they truly feel, enabling more accurate predictions of purchase intent, creative effectiveness, and product-market fit.

What is Emotion AI and how does Decode use it?

Emotion AI in Decode uses computer vision and machine learning to analyze facial expressions, voice patterns, and eye gaze in real time during research sessions. This gives researchers access to subconscious emotional reactions that participants may not consciously articulate, providing a deeper layer of insight beyond self-reported opinions.

Is there a free plan available for Decode?

Yes, Decode offers a free plan that includes 1 researcher seat, 3 studies, 100 responses per month, surveys, user research, AI-moderated interviews, Emotion AI on selected responses, and 5 AI creative prediction scans. The enterprise plan requires contacting sales for custom pricing.

Does Decode support enterprise security requirements like SSO and SCIM?

Yes. The enterprise plan includes SSO (Single Sign-On), SCIM for automated user provisioning, audit controls, governance features, and data residency options. Decode is also ISO, SOC 2, and GDPR compliant, and undergoes VAPT (Vulnerability Assessment and Penetration Testing).

Can Decode be integrated with other tools in my research or marketing stack?

Enterprise plans offer full API access, webhooks, and custom integrations. The free plan supports CSV export only. AiDOOS can help pre-configure REST API and SSO integrations to accelerate deployment and connect Decode to your existing data infrastructure.

How large is the respondent panel available through Decode?

Decode provides access to a panel of 103 million+ global participants for enterprise customers, allowing research teams to reach diverse audiences without needing to source their own panel. Bring Your Own Panel (BYOP) is also supported at no additional cost.