decile · 0 reviews

decile

Customer intelligence for e-commerce brands — surface insights, build audiences, and grow profitably, no data team required.

AiDOOS Verified SAAS Marketing

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About decile

Decile is a customer intelligence platform designed specifically for mid-market e-commerce brands on Shopify or Shopify Plus (those doing $5M–$100M+ annual revenue). It ingests actual first-party transaction data to analyze customer behavior and lifetime value, enriched with hundreds of demographic, behavioral, and lifestyle attributes from third-party data providers. An AI analyst called Luma, built on a proprietary e-commerce data model, proactively surfaces insights about seasonality, cohort behavior, and repurchase patterns without requiring the user to know what to ask. Users can build refined audience segments based on combined attributes and push them directly to advertising and marketing platforms like Meta, Google, and Klaviyo with a single click. The platform aims to replace the need for expensive enterprise CDPs ($12K–$20K/month) and in-house data science teams, delivering first insights within days. AiDOOS enhances deployment and adoption by providing a managed services layer that accelerates integration, automates data pipeline management, and offers expert guidance to ensure brands maximize the value of Decile’s intelligence capabilities without internal technical resources.

Challenges It Solves

Unable to identify which customers are most valuable and why, relying on assumptions instead of data.
High customer acquisition costs with no clarity on which channels or segments are worth investing in.
Disconnected tools and data silos make it difficult to get a unified view of customer behavior.
Lack of data science resources prevents mid-market brands from performing sophisticated customer analytics.

Use Cases

Identify highest-value customers

Use revenue-based analytics to find which customer cohorts drive the most profit and understand their common attributes.

Build refined audience segments

Create segments based on enriched demographics, purchase behavior, and LTV tiers for targeted marketing.

Activate audiences on ad platforms

Push segments directly to Meta, Google, or Klaviyo to run targeted campaigns and find lookalike audiences.

Personalize customer communications

Use enriched attribute data to personalize email flows, ad creative, and landing page messaging.

Pricing

Growth

For growing brands doing $0–20M annual revenue. Includes Luma AI, third-party enrichment, customer & product analytics, bespoke persona segments, sync to marketing channels, unlimited users.

$900/user

billed monthly ·

Luma AI e-commerce analyst
Customer & product analytics
Third-party customer enrichment
Bespoke persona segments
Sync to marketing channels (Meta, Google, Klaviyo)
Unlimited users

Key Features

Luma AI e-commerce analyst

An AI analyst that proactively surfaces insights about seasonality, cohort behavior, and repurchase patterns.

Third-party customer enrichment

Appends hundreds of demographic, behavioral, and lifestyle attributes to each customer profile automatically.

Bespoke persona segments

Create refined audience segments based on combinations of attributes like LTV tier, purchase behavior, and enrichment data.

One-click audience activation

Push segments directly to Meta, Google, and Klaviyo without manual exports.

Revenue-based customer analytics

Every insight traces back to actual customer transactions, not vanity metrics.

Predictive LTV modeling

Identify highest-LTV customers and predict future value based on actual purchasing patterns.

What Reviewers Say

What works well

Purpose-built for mid-market e-commerce on Shopify, enabling quick setup and first insights in days.
Combines first-party transaction data with third-party enrichment for a complete customer view.
AI analyst Luma proactively surfaces insights without requiring technical expertise.

Common concerns

No free trial available; value must be evaluated through a personalized demo.
Limited to Shopify/Shopify Plus; brands on other platforms may need additional integration.
Starting price of $900/month may be high for smaller e-commerce businesses.

Reviews

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Reviewer Demographics

Top Industries

Enterprise Readiness

GDPR

Identity & Access

SSO✗ Not supported

RBAC✗

Audit Logs✗

Data Security

At restAES-256

In transitTLS 1.2+

Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%

RPO—

RTO—

Pen test—

Compliance & Portability

Data residency—

Data export

Right to erasure✗

Integrations

Shopify

Native integration to ingest transaction data and sync insights.

Native minutes ⇄ Bi-directional ⚡ AiDOOS Pre-wired

Klaviyo

Sync segments and audiences for email and SMS campaigns.

Native one click ⇄ Bi-directional ⚡ AiDOOS Pre-wired

Google Ads

Push enriched audiences to Google Ads campaigns.

Native one click ⚡ AiDOOS Pre-wired

Shopify Plus

Native integration for Shopify Plus stores with higher volume.

Native minutes ⇄ Bi-directional

Luma AI

Built-in AI analyst that surfaces insights proactively.

Native included ⚡ AiDOOS Pre-wired

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

None DPA available

Sub-processors

Not disclosed

Right to Erasure

✗ Not supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy decile in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

Deployments

94%

Adoption rate

4.8/5

Post-deploy sat.

1-2 weeks

Time to value

Prerequisites

Shopify store access
Marketing team admin credentials
Data processing consent

Configuration Options

Data enrichment attribute selection
Segment creation rules
Marketing channel sync settings

How decile Compares

Product	AI & Analytics	Ease of Use	Enterprise Features	Pricing	Integrations	Mobile Experience	Quick Setup	Customer Support	Rating	Price/mo
d decile This product	Excellent	Excellent	Fair	Good	Good	Fair	Excellent	Good	—	$900/user
KL Klaviyo	Good	Excellent	Good	Fair	Excellent	Good	Excellent	Good	★ None	$None/user
SE Segment	Good	Good	Excellent	Poor	Excellent	Fair	Good	Good	★ None	$None/user
MP mParticle	Good	Fair	Excellent	Poor	Excellent	Fair	Fair	Good	★ None	$None/user

Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for decile

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit

Get a delivery plan for decile What’s a Virtual Delivery Center?

How a Virtual Delivery Center delivers decile

Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

Discover

Requirements & assessment

Integrate

Setup & data migration

Validate

Testing & security audit

Rollout

Deployment & training

Optimize

Performance tuning

Schedule a Meeting

Frequently Asked Questions

What does Decile do?

Decile is a customer intelligence platform for e-commerce brands on Shopify. It combines first-party transaction data with third-party enrichment and an AI analyst (Luma) to identify high-value customers and how to acquire more like them.

Who is Decile for?

Decile is designed for mid-market e-commerce brands doing $5M–$100M+ annual revenue, primarily on Shopify or Shopify Plus. It's built for marketing directors, heads of growth, and founders without a dedicated data team.

How is pricing determined?

Your plan is based on the size of your customer data. As your brand grows, your plan scales with you. Pricing starts at $900/month for the Growth plan (up to $20M revenue) and $1,500/month for the Scale plan (up to $50M revenue). Enterprise plans are custom.

What integrations does Decile support?

Decile natively integrates with Shopify, Klaviyo, Meta (Facebook/Instagram), and Google Ads. It also offers a REST API for custom integrations.

Does Decile offer a free trial?

No, but they offer a personalized demo using your brand's actual data so you can see the value quickly.

How does Decile compare to enterprise CDPs?

Enterprise CDPs cost $12K–$20K/month and take months to implement. Decile delivers similar customer intelligence for mid-market brands at a fraction of the cost and gets you live in days.