Pricing For Talent
Login Free Trial Book a Demo
D&B Hoovers ★ 4.1 · 782 reviews
Schedule Meeting
Marketplace › Marketing › D&B Hoovers  · D&B Hoovers alternatives

D&B Hoovers

Verified business data and persistent identity to drive growth.

AiDOOS Verified SAAS Marketing
4.1 ★★★★☆ 782 reviews
Live in 72 hours Free trial
Pricing
Tailored to you
AiDOOS generates your proposal instantly — scoped & ready in seconds
Schedule Meeting

Free trial · No credit card required

Category
Marketing
Deployment
Cloud (SaaS)
API Access
Yes
AiDOOS Deploy
72 hours

About D&B Hoovers

D&B Hoovers is a sales intelligence platform within the Dun & Bradstreet ecosystem, designed to accelerate lead generation, prospecting, and market research. It provides access to a comprehensive database of company profiles, firmographic data, and key decision-maker contacts, enabling sales and marketing teams to build targeted lists and identify high-value opportunities. The platform integrates with popular CRM systems and allows users to export data for seamless workflow integration. Key features include customizable list building, advanced filtering by industry, location, company size, and other criteria, as well as access to detailed company insights such as financials, corporate hierarchies, and news. AiDOOS enhances deployment and adoption by offering tailored onboarding, integration support, and best practices to maximize the platform's ROI. Users consistently report improved efficiency in lead generation, better targeting, and increased win rates. The solution is part of Dun & Bradstreet's larger data cloud, ensuring data is verified, continuously updated, and anchored to the D‑U‑N‑S Number for persistent identity.

Challenges It Solves

  • Difficulty finding accurate and up-to-date B2B contact information
  • Time-consuming manual prospecting and lead research
  • Low conversion rates due to poor targeting and outdated data
  • Inability to scale sales efforts without reliable firmographic data

Watch Demo

D&B Hoovers — Product Overview

Use Cases

Lead Generation

Build targeted prospect lists to identify and prioritize high-value leads for outbound sales campaigns.

Market Research

Analyze company firmographics and industry trends to understand market segments and identify new opportunities.

Account-Based Marketing (ABM)

Support ABM strategies by targeting specific accounts with accurate data and personalized outreach.

Territory Planning

Use company data to define and allocate sales territories based on market potential and account demographics.

Pricing

Custom pricing — built for your team

D&B Hoovers pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

Professional Enterprise
Schedule a Meeting
Free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: D&B Hoovers pricing is not publicly listed; it is typically quoted based on company size and required data volume.

Key Features

Global Company Database

Access detailed profiles of millions of companies worldwide.

Advanced List Building

Create targeted prospect lists with customizable filters by industry, location, size, and more.

CRM Integration

Seamlessly integrate with Salesforce and other CRMs for streamlined data flow.

Contact Discovery

Find key decision-makers and their verified contact details.

Data Export

Export lists to Excel or directly to your CRM for immediate use.

What Reviewers Say AI-synthesized from 782 reviews

What works well

  • Comprehensive and accurate company data backed by D&B's database
  • User-friendly interface with robust filtering and list-building capabilities
  • Seamless CRM integration improves workflow efficiency

Common concerns

  • Pricing is not publicly transparent and may be high for small businesses
  • Contact data may occasionally be outdated despite regular updates

Reviews

782 verified reviews
4.1
★★★★☆
out of 5 · 782 reviews
By segment
Enterprise55%
Mid-Market45%
V
Verified Reviewer
"Super Easy Setup, But Salesforce Integration Falls Short"
I like that D&B Hoovers provides comprehensive company data, which is quite valuable. It also maintains decent contacts, notably for the CC. The initial setup was super easy, and the customer integration team was really kind. The instructions sent to our Salesforce admin were straightforward, making the setup process smooth. The Salesforce integration did not work for us. That was difficult to set up, and that's because we have multiple account and contact record types within our company to separate the different organizations that are part of our Salesforce systems. And that was the part we were displeased with. Also, we found that it had limited contacts for the type of industry and the types of people we could target. Using D&B Hoovers, I could access comprehensive company data quickly online. It simplifies researching accounts and hierarchies, integrating with Salesforce for data viewing.
V
Vice President
"Cost-Effective with Room for Improvement"
I find D&B Hoovers to be fairly cost-effective compared to some of its competitors. It's helpful for uncovering contact data for executives at different target companies. Sometimes, it reveals directors and c-suite personnel that aren't mentioned elsewhere and provides accurate email and direct contact numbers. I appreciate that if you search by the website domain rather than the company name, you can access ten times the number of contacts. The search filters are fairly robust and help narrow things down effectively. Additionally, initial setup was quite easy and took just a few minutes. I find it really unfortunate that there is no history or search function for contacts I've paid to reveal their information. It's also frustrating that the credits expire month by month, which ultimately made me cancel my membership. The lack of a catalog for all revealed contact data over the account's history is a major drawback for me. I also think credits should carry over and not expire so quickly. Additionally, contact data that is inaccurate should be credited back to the account. D&B Hoovers helps me uncover contact data for executives that I sometimes can't find elsewhere, including accurate emails and direct numbers. It's fairly cost-effective, with robust search filters that help narrow down contacts.
E
Enterprise (> 1000 emp.)
"D&B Hoovers Delivers a 360° Company View with Powerful, Easy-to-Use Research Tools"
I believe that the number of features and ease of use are two of the better aspects of D&B Hoovers. Specifically, I like how I can search for companies and compile a ton of useful resources that I use to supplement my work. Being able to obtain a 360-degree understanding of a company's business using information from equity analysts, the SEC, earnings reports, news articles, as well as information regarding the business model, financials, competitors, and key products are incredibly helpful. The platform itself is easy to use, and I have had few issues. When I have had an issue, customer support has been very efficient in helping and communicated what I can do to troubleshoot. The main downsides of D&B Hoovers are the lack of information on private companies and the occasional infrequency of updating equity analyst reports on specific public companies. I work with many private-equity portfolio and privately-held companies, and I have found that D&B Hoovers is not the best in terms of the suite of information on these companies. However, with public companies, D&B Hoovers shines. Although with analyst reports, it sometimes takes months for new ones to be uploaded for user access. I have to provide information about my clients to potential executives who may want to join the firm (or be convinced to join). For this, I use the analyst reports, SWOT analysis, info on competitors, news, and financial statements section to gather information and share a clear and compelling narrative to potential prospects. Without D&B Hoovers, I would have a more limited ability to discuss great opportunities with individuals, and I would know less about my clients, which would hinder my work.
V
Verified Reviewer
"Accurate Data with Room for Further Enhancement"
I like that the data in D&B Hoovers is accurate. When we used a list, there were very few email bounce backs, indicating data accuracy. I appreciate that it's robust, providing the data we need on our members. I really appreciate the diverse data points, which are super helpful for grant funding by showing how many of our members are from diverse ownership. The accurate data points are also very helpful for marketing, as they allow us to target based on personas, size, and revenue of an organization, facilitating better targeting of our marketing efforts. For new prospecting, having accurate data ensures we're not wasting time contacting people with wrong contact information. There is additional data that we would love to have, like EIN numbers on businesses. I also find it frustrating that I can't download certain data points like the year an organization was founded for a list. We need more exportable data. I'd also love to have additional diversity information, such as data on black-owned and veteran-owned businesses. There is no integration with our AMS system, so we have to do everything outside. I use D&B Hoovers to find small business leads and get accurate data for existing members, solving profile update issues and aiding in targeted marketing and grant applications with diversity data.
S
Small-Business (50 or fewer emp.)
"Comprehensive Business Database with Excellent Responsive Support"
Two things I like about D&B Hoovers compared to other platforms. First, D&B is a comprehensive database of business entities. Second, the support service is great. If I run into any issues, I can submit a ticket for an investigation request, and they will reach out to me the next business day. They also keep me informed about progress. Most of the time, they can identify and resolve the issue quickly. They upgrade the platform several times a year. During these upgrades, the system performance becomes very slow. Sometimes Hoovers is unable to generate any output for several days. My team uses Hoovers to identify a vendor’s business type through its NAICS code. This task was extremely difficult before Hoovers. With Hoovers, completion time has been reduced significantly, and the results are more reliable.
S
Systems Support Engineer
"Reliable and Efficient Tool for Company Research"
Its reliable company data and easy-to-use interface. The depth and accuracy of firmographic and financial information. How quickly I can find and validate company insights. The strong search filters and detailed company profiles. It helps me save time when researching companies and prospects. Occasional data gaps or outdated information. The interface can feel a bit slow at times. Limited customization in reports and exports. Some advanced features are not very intuitive. Coverage can vary for smaller or international companies. It solves the problem of finding reliable company data, helping me make faster, better decisions. It centralizes company and firmographic data, saving me research time. It helps identify and qualify prospects more efficiently. It reduces manual research by providing verified business insights. It improves accuracy when analyzing companies and markets.
V
VP of Sales/Marketing
"Large Dataset, but Bugs and Poor Support as well as Outdated Contacts Undermine Value"
I really like that they have a large dataset. The customer support is terrible. There are bugs that can cause you to lose contacts you already paid for. Their billing date changes almost every month, so you're not really getting the full window to use your credits. With how the credits work, you're really only getting about 75 leads per month, not actually 150. You will spend hours on the line with them. It is giving me some leads, but it is more of a headache than it's worth.
S
Senior Data Steward
"Fast, Up-to-Date Data and Clear Corporate Family Views in D&B Hoovers"
I appreciate that D&B Hoovers provides current data and the system is quick and smooth to use. I can easily view the corporate family, which is clearly and visually presented. This helps me quickly understand company structures. Interaction with the D&B team is also excellent, as updates or new company records are handled rapidly. Currently, I have no complaints about D&B Hoovers. The service meets my needs well and functions as expected. Overall, I am very satisfied with the platform and the support. D&B Hoovers helps verify whether a customer actually exists and if the information they provide during registration is correct. It allows me to confirm that the Tax ID belongs to the right company and to check the legal address. I can also see relationships between companies if they exist. This reduces risk and ensures our data is accurate.
A
Associate Consultant
"All Company Insights in One Place: Hierarchy, Address & Industry"
It brings together company hierarchy, location address, and industry in a single view. This helps me a lot at work because other platforms don't consolidate this information, and I can't use them effectively (trust me, I've tried). I love the Expand all button in the corporate hierarchy and the filter options during search. I don't have any major issues with D&B. The only thing I can think of is that sometimes the industry categories don't match our company's system, making it a bit tricky to determine the actual industry. For my job, I often need detailed information about companies I'm not familiar with. Sometimes I can Google them, but not always. D&B helps me a lot by providing all the relevant information I need in one place. Using it saves me a significant amount of time.
T
Technical Project Manager
"Fast D-U-N-S Registration with Responsive, Helpful Support"
I used D&B Hoovers to get a D-U-N-S number for the startup I work for, CargoX, for global registration. The process was surprisingly fast, unlike other registrations that often take a long time. Whenever I had questions, customer support was quick to respond and truly helpful, making the entire experience easier than expected. One downside is the pricing—it's a bit steep, especially for a startup where every expense is carefully considered. Still, the value from the fast registration and solid support outweighs the cost, but it's good to know it's not the cheapest option. D&B Hoovers solved a specific issue for us with Google Play and the App Store, both of which require a verified D-U-N-S number to create a business developer account before publishing an app. Getting that number quickly meant we didn't face delays or blocks in launching our mobile app on either platform. It turned a potentially frustrating bottleneck into a quick, straightforward step.

Enterprise Readiness

SOC 2 Type II

Identity & Access

SSO SAML 2.0, Okta, Microsoft Azure AD
RBAC Role-based permissions for users, teams, and data access levels.
Audit Logs 365-day retention

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residencyUnited States, European Union
Data export CSV, XLSX
Right to erasure✓ Supported

Integrations

Salesforce

Sync D&B Hoovers data with Salesforce CRM for streamlined lead management.

Native 1-2 hours ⇄ Bi-directional ⚡ AiDOOS Pre-wired

Microsoft Dynamics 365

Integrate company data and insights into Dynamics 365 for sales and marketing.

Native 1-2 hours ⇄ Bi-directional ⚡ AiDOOS Pre-wired

HubSpot

Enrich HubSpot contacts with D&B Hoovers data for better targeting.

Third_Party < 1 hour

Governance & Compliance

EU AI Act

No data available

Data Processing Agreement

No data available

Sub-processors

No data available

Right to Erasure

No data available

Change Notifications

No data available

NIST AI RMF

No data available

AiDOOS Managed Deployment

Deploy D&B Hoovers in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value

Prerequisites

  • Active D&B Hoovers subscription with API access
  • Admin credentials for CRM integration (e.g., Salesforce)

Configuration Options

  • Configure data sync frequency (hourly, daily, weekly)
  • Select account and contact fields to map
  • Set up SSO via SAML 2.0
  • Define role-based access permissions

How D&B Hoovers Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
D&B Hoovers This product
Good Excellent Excellent Fair Good Good Good Good ★ 4.1 $Custom/user
ZoomInfo
Good Excellent Excellent Fair Excellent Good Good Good $Custom/user
DiscoverOrg
Good Excellent Excellent Fair Good Fair Good Good $Custom/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for D&B Hoovers

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers D&B Hoovers

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
Schedule a Meeting

Frequently Asked Questions

Does D&B Hoovers integrate with Salesforce?
Yes, D&B Hoovers offers a native integration with Salesforce, allowing users to sync company data and contacts seamlessly.
What type of data does D&B Hoovers provide?
D&B Hoovers provides firmographic data (company size, revenue, industry), contact information for key decision-makers, and corporate hierarchies.
Can I export lists from D&B Hoovers to Excel?
Yes, D&B Hoovers allows users to export custom lists directly to Excel or CSV for further analysis.
Is D&B Hoovers suitable for small businesses?
D&B Hoovers is primarily designed for mid-market and enterprise sales and marketing teams; pricing may be higher for small businesses.
Does D&B Hoovers offer a free trial?
D&B Hoovers offers a free trial on its website, allowing prospective customers to evaluate the platform.

Quick Stats

★ 4.1
Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Moderate (3/5)
Schedule a Meeting

Vendor

Dun & Bradstreet
Founded 1841 · 5001-10000 employees · Short Hills, NJ
Verified Vendor

Get an Instant Proposal

You'll get a structured implementation plan — scope, timeline, and cost — in seconds.