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D&B Connect ★ 4.1 · 133 reviews
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Marketplace › Marketing › D&B Connect  · D&B Connect alternatives

D&B Connect

Verified business data and persistent identity help you reduce risk, improve decisions, and drive growth across your organization.

AiDOOS Verified SAAS Marketing
4.1 ★★★★☆ 133 reviews
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Category
Marketing
Deployment
Cloud (SaaS)
API Access
Yes
AiDOOS Deploy
72 hours

About D&B Connect

D&B Connect is a data management and enrichment platform that integrates with Salesforce to automate account and lead data updates, ensuring CRM records are accurate and complete. It leverages Dun & Bradstreet's vast business database, including firmographic data, corporate hierarchies, and contact information, to enhance sales and marketing efficiency. The platform enables users to cleanse, match, and enrich existing records, identify target accounts, and maintain data quality on an ongoing basis. By reducing manual data entry and enrichment cycles, D&B Connect helps sales and marketing teams focus on high-value activities. The platform also supports data governance and provides a foundation for AI-driven insights. With AiDOOS, deployment and adoption are enhanced through managed implementation services, customized workflows, and expert guidance that accelerates time-to-value.

Challenges It Solves

  • Outdated or incomplete CRM data leading to missed sales opportunities
  • Manual and time-consuming account enrichment processes
  • Difficulty managing multiple data sources and ensuring consistency
  • Inefficient segmentation and targeting due to poor data quality

Use Cases

Sales Prospecting

Identify and prioritize target accounts with accurate firmographic and contact data.

Data Cleansing

Clean and deduplicate CRM records to ensure a single source of truth.

Marketing Campaign Targeting

Segment audiences based on verified attributes to improve campaign ROI.

Account-Based Marketing

Enrich and align account data for personalized ABM strategies.

Pricing

Custom pricing — built for your team

D&B Connect pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

Starter Business Enterprise
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Key Features

Automated Account Enrichment

Automatically update CRM records with verified firmographic data.

Lead Matching & Identification

Match and identify leads using D&B's global business database.

Corporate Hierarchy Management

View and manage parent-child relationships across accounts.

CRM Integration (Salesforce)

Seamless integration with Salesforce for real-time data sync.

Data Governance & Quality

Maintain data accuracy with deduplication and validation rules.

Custom Segmentation

Create targeted lists based on industry, size, location, and more.

What Reviewers Say AI-synthesized from 133 reviews

What works well

  • Access to Dun & Bradstreet's comprehensive and verified business data.
  • Automated enrichment reduces manual data entry and errors.

Common concerns

  • Pricing not publicly disclosed, often requires contacting sales.
  • Integration complexity may require technical support.

Reviews

133 verified reviews
4.1
★★★★☆
out of 5 · 133 reviews
By segment
Enterprise37%
Mid-Market63%
S
Social Media Specialist
"Helpful for Managing Company Data, but Room for Enhancement"
I like that the platform offers reliable business data and helps me quickly update and enrich company records. It’s very useful for keeping client and partner information accurate. The interface is fairly easy to navigate once you get used to it. Sometimes the system feels slow when processing large data volumes. Also, some features need extra training to fully understand, which can be challenging for new users. It would be great if pricing were more flexible for smaller teams. D&B Connect helps us maintain accurate and current business records. Before using it, we struggled with incomplete or outdated company information, causing delays in outreach and reporting. Now, the data enrichment features save time and improve our client database quality.
S
Senior Business Systems Analyst
"Current Insights That Inform Smarter Business Strategies"
The data is up-to-date, allowing our business to gain a clearer picture of other organizations and reshape engagement strategies if needed. Setting up integrations after system refreshes is a bit painful, especially in Salesforce. We heavily depend on accurate customer data. D&B helps provide that picture so we can determine the right strategies and grow our business with clients.
S
Systems Manager
"Impressive and Dynamic Master Data Control for Efficient Insights and Analytics"
D&B Connect offers comprehensive, detailed data access to millions of insights from various sources including financial risk, firmographics, CRM, and more. The app monitors data transmission to eliminate duplication. We get smooth data visualization and monitor database health simply. Challenges include data inaccuracy from outdated databases. The app should be more price-sensitive with affordable tiers. D&B helps us create a single, trusted data source. We perfect data hygiene with D&B Connect, correcting duplicates and inappropriate formats. We use extra data attributes to make databases more valuable. All due diligence ensures compliance and transparency.
D
Digital Systems Engineer
"D&B Connect: Reliable and Smart Support for Risk Assessment and Decision Making"
D&B Connect provides comprehensive database coverage including credit risks, corporate linkages, firmographics, and more. The tool helps us conduct valuable risk assessments with detailed due diligence. It helps build a credible brand through stable and accurate data management. It supports fraud prevention, enhances credit risk management, and boosts operational efficiency. Occasionally, D&B Connect uses inaccurate or outdated data, leading to unreliable information. SMEs may find pricing prohibitive, as advanced features come at a high cost. We use D&B Connect to capture credit risks, assess financial health, and understand business growth patterns. Before acquisitions or mergers, we use it for due diligence and compliance. The software segments markets, aiding lead prioritization and market dynamics. We also capture vendor/supplier financial status through D&B Connect.
D
Director, End User Computing
"Seamless Salesforce Integration with Powerful Data Customization"
I love being able to batch pull data for a large number of records. I also enjoy customizing exactly which data fields are returned. It took some trial and error, but I eventually optimized my data pulls! The biggest area for improvement is selecting those fields—providing examples of what will be returned based on selections would reduce rework. I use D&B Connect to create account hierarchies in Salesforce, identifying parent companies, size, and industry.
E
Enterprise (> 1000 emp.)
"Excellent B2B Data Coverage with Versatile Integrations"
D&B Connect offers strong B2B data coverage with reliable contact information. The various integration options (S3, API, direct UI upload) make it easy to work with data in the most suitable way. Some B2B firmographic fields are unavailable via the API when using contact-level search. The platform could also improve monitoring for contact job-related fields to track career changes better. D&B Connect helps solve contact enrichment challenges by providing enriched job titles along with demographic and firmographic data, allowing us to build more comprehensive and marketable profiles.
M
Manager, Enterprise Data Management
"Flexibility to Enable Data Governance and Improve Data Quality for the Business"
The abundance of data points and the flexibility to modify selections to meet changing requirements are excellent. However, the credit/RUM management system needs to be more user-centric rather than uncontrollable. The platform helps us: 1) improve account data quality, 2) establish and execute data governance policies using the data, 3) better define duplicates versus non-duplicates, and 4) allow sales users to delve deeper into whitespace accounts.
V
Verified Reviewer
"Vast Data Resources, Needs Better UI"
I value the extensive data available in D&B Connect, which significantly helps me map records from various sources to a DUNS record. This rich data enables me to standardize a source of truth across different data sources and enrich those records with extra information. Having many data points allows me to effectively fill gaps in our CRM. It also helps identify records in our TAM and empowers representatives to prospect more efficiently. However, the user interface is not as intuitive as I'd like, requiring additional training to navigate effectively. Additionally, the mapping process is slower than anticipated—even small files take a few hours to produce results. I use D&B Connect to standardize data and enrich records, filling CRM gaps and facilitating efficient prospecting.
M
Mid-Market (51-1000 emp.)
"Overall Experience Fell Short"
The project setup is simple, but additional help text or resources would be beneficial to understand mapping and matching processes. Customer support was responsive and easy to reach; they addressed issues promptly. I like the refresh/rematch button and the bi-weekly option accessible from the project home, making re-runs simple. However, I wish there were more timing options, as we didn't need it every two weeks. There is no way to see how many credits or RUMs will be consumed before processing, especially for international records. We would have liked an indicator of data volume for preview or after processing to track monthly usage. We have limited control over company information in our CRM, and each rematch required significant effort to identify and remove international records—yet some still slipped through, creating more work. Contact matching feels limited; there is no tracking for contact movement between companies. Customization for enriching fields (like source of truth, conditional logic, mixed addresses) is minimal. Since we primarily use D&B Connect to fill missing CRM data, the matching and enrichment capabilities have been useful for this purpose.
S
Senior Manager, Software Engineering
"Effortless Salesforce Sync with Robust Data Enrichment"
The Salesforce integration of D&B Connect works flawlessly. The installed package is deeply integrated, and I appreciate having controls to adjust matching criteria and thresholds. The bi-weekly automatic rematching keeps company profiles current without any manual effort. The account creation wizard in Salesforce is excellent for reps and business development managers, as it prevents duplicates by checking DUNS numbers and performs D&B matching before account creation. Initial setup was straightforward. One drawback is that if an account is created inline via a lookup field, the wizard cannot be used, so the standard creation flow bypasses D&B matching. I leverage D&B Connect for CRM record enrichment, which supports territory management and customer segmentation. The smooth Salesforce integration and regular match updates keep data fresh and improve account creation without duplication.

Reviewer Demographics

Top Industries

No data available

Enterprise Readiness

SOC 2 Type II
ISO 27001

Identity & Access

SSO Okta, Azure AD, Ping Identity
RBAC None
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residencyUS, EU
Data export
Right to erasure

Integrations

Salesforce

Enrich Salesforce records with D&B data and sync account updates.

Native 1-2 hours ⇄ Bi-directional

Microsoft Dynamics 365

Integrate D&B data into Dynamics 365 for accurate account insights.

Native 1-2 hours ⇄ Bi-directional

HubSpot

Automatically enrich HubSpot contacts and companies with D&B data.

Third_Party < 1 hour

Marketo

Sync D&B data to Marketo for targeted campaign segmentation.

Third_Party 1-2 hours

Tableau

Visualize D&B Connect data in Tableau dashboards.

Third_Party 1-2 hours

Power BI

Connect D&B data to Power BI for reporting and analytics.

Third_Party < 1 hour

Governance & Compliance

EU AI Act

No data available

Data Processing Agreement

No data available

Sub-processors

No data available

Right to Erasure

No data available

Change Notifications

No data available

NIST AI RMF

No data available

AiDOOS Managed Deployment

Deploy D&B Connect in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value

Prerequisites

  • Active D&B subscription
  • CRM system (Salesforce or Dynamics 365)
  • IT admin credentials for SSO

Configuration Options

  • Data sync frequency
  • Field mapping customization
  • User role permissions

How D&B Connect Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
D&B Connect This product
Good Good Excellent Fair Good Fair Good Excellent ★ 4.1 $Custom/user
ZoomInfo
Excellent Good Excellent Fair Good Fair Good Good $Custom/user
Clearbit
Good Excellent Good Fair Excellent Poor Excellent Good $Custom/user
DiscoverOrg
Good Fair Excellent Fair Fair Poor Fair Good $Custom/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for D&B Connect

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers D&B Connect

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
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Frequently Asked Questions

What is D&B Connect used for?
D&B Connect is a data integration platform that enriches CRM and marketing systems with Dun & Bradstreet's business data for better account insights and decision-making.
Does D&B Connect integrate with Salesforce?
Yes, D&B Connect has a native integration with Salesforce that allows automatic data enrichment and synchronization.
How long does it take to deploy D&B Connect through AiDOOS?
Deployment via AiDOOS typically takes about 72 hours, with time-to-value within 2-4 weeks.
What are the system requirements for D&B Connect?
You need an active D&B subscription, a supported CRM, and IT admin access for SSO configuration.
Does D&B Connect support SSO?
Yes, it supports SSO with Okta, Azure AD, and Ping Identity.

Quick Stats

★ 4.1
Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Moderate (3/5)
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Vendor

Dun & Bradstreet
Founded 1841 · 6,000+ employees · Short Hills, NJ
Verified Vendor

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