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Custellence
The #1 way to create customer journeys that deliver results
About Custellence
Custellence is a customer journey mapping platform that enables organizations to create, manage, and optimize every step of the customer experience. The intuitive interface allows users to design journey maps and service blueprints in minutes, with flexible layouts and mapping smartness. Key features include real-time collaboration, professional templates, presentation mode, map hierarchies, and versatile export options (PDF, PNG, CSV). Custellence is trusted by over 2,000 CX experts worldwide and is used by companies in various industries including energy, e-commerce, and financial services. The platform supports creating both AS-IS and TO-BE journey maps, facilitating alignment across teams and driving customer-centric change. Custellence offerings include a Free Forever plan for small teams, a Collaborate plan for mid-sized teams, and an Enterprise plan for large organizations. The platform emphasizes high data security, with SOC 2 Type II certification, GDPR compliance, and advanced access controls. Custellence helps businesses improve customer satisfaction, achieve higher revenue growth, and lower costs to serve, as highlighted by McKinsey & Company research.
Challenges It Solves
- Low customer satisfaction scores affecting loyalty and retention
- Shared ownership of customer journey with third parties complicating experience delivery
- Difficulty aligning cross-functional teams around customer-centric goals
- Lack of data-driven insights to prioritize improvements and measure impact
Use Cases
Customer Journey Mapping
Create comprehensive customer journey maps to visualize and understand the end-to-end customer experience.
Service Blueprinting
Design service blueprints that map out processes, touchpoints, and backstage actions required to deliver services.
Cross-functional Collaboration
Align teams across departments around a shared understanding of the customer journey to drive customer-centric change.
Driving Customer-Centric Transformation
Use journey maps to identify pain points, prioritize improvements, and measure impact on customer satisfaction and business outcomes.
Pricing
Custom pricing — built for your team
Custellence pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Create customer journey maps and service blueprints quickly with an intuitive drag-and-drop interface.
Collaborate with team members in real-time on journey maps and service blueprints.
Present journey maps to stakeholders in a visually engaging presentation mode to get leadership buy-in.
Manage permissions and access rights with roles and permissions, audit logs, and sharing controls.
Export maps as PDF, PNG, or CSV for reporting and sharing with external stakeholders.
Get started quickly with a library of professional templates for journey maps and service blueprints.
What Reviewers Say
What works well
- Intuitive and easy-to-use interface for creating journey maps quickly
- Real-time collaboration enables cross-functional teamwork
Common concerns
- Limited integration with other business tools
- Free plan restricts to 2 users and 2 maps
Reviews
No reviews yet for Custellence
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Microsoft Entra ID
SSO integration via OpenID Connect for authentication.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Custellence in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Custellence account
- User list for role assignment
- SSO provider configuration if needed
Configuration Options
- Workspace creation and naming
- User roles and permissions setup
- SSO integration (Entra ID)
How Custellence Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
C
Custellence This product
|
Fair | Excellent | Good | Good | Fair | Fair | Excellent | Good | — | $Custom/user |
|
MI
Miro
|
Good | Excellent | Good | Good | Good | Good | Excellent | Good | ★ None | $None/user |
|
LC
Lucidchart
|
Good | Excellent | Good | Good | Good | Good | Excellent | Good | ★ None | $None/user |
|
SM
Smaply
|
Fair | Good | Fair | Good | Fair | Poor | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Custellence
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Custellence
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists