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Contently
Content built for the brands that can't afford to be wrong.
About Contently
Contently is an enterprise content marketing platform designed for regulated industries including financial services, healthcare, and insurance. Founded in 2011, the platform combines a network of 165,000+ vetted creators — including CFAs, MDs, JDs, CPAs, and FINRA-registered reviewers — with editorial workflow tools that manage strategy, production, compliance review, and performance measurement in one place. Brands use Contently to commission expert-authored content, route it through legal and compliance review, and track its business impact via a Content Value tracker tied to organic traffic metrics. The platform features an AI Studio for content generation with human editorial oversight, a cross-team editorial calendar, automated approval routing, and a Tone Analyzer for brand voice governance. Contently claims an average content value of $13.1M per enterprise customer annually and a typical 6x ROI over three years. Security certifications include SOC 2 Type II, GDPR, CCPA compliance, HIPAA BAA availability, and a FINRA-aware reviewer pool. With AiDOOS, enterprises can accelerate Contently deployment and adoption by leveraging on-demand specialists to configure workflows, integrate the platform with existing martech stacks, and train internal teams — reducing time-to-value and maximizing content program ROI.
Challenges It Solves
- Regulated brands struggle to produce expert-authored content that meets legal and compliance requirements at scale
- Content operations across large enterprises are fragmented across multiple tools, Slack threads, and spreadsheets
- Proving the ROI of content marketing to leadership is difficult without direct attribution to business outcomes
- Finding credible, credentialed subject matter experts quickly enough to maintain editorial velocity
Screenshots
Use Cases
Regulated Financial Services Content
Banks, asset managers, and financial advisors use Contently to produce FINRA-compliant content authored by credentialed financial journalists and CFA-holders, routed through compliance review before publication.
Healthcare and Insurance Content Marketing
Health systems and insurance brands leverage Contently's network of MDs and registered nurses to create HIPAA-aware content with editorial and legal review workflows built into the platform.
Enterprise Content Operations Consolidation
Large marketing teams replace fragmented tools — spreadsheets, Slack threads, disconnected CMS systems — with a single platform managing briefs, calendars, approvals, and performance reporting.
AI-Optimized Content for Answer Engines
Brands use Contently to produce citation-rich, expert-authored content structured to be cited by AI search platforms like ChatGPT, Perplexity, and Google AI Overviews.
Pricing
Custom pricing — built for your team
Contently pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Access 165,000+ credentialed creators including CFAs, MDs, JDs, and FINRA-registered reviewers
Automated routing of content through legal, FINRA, HIPAA, and in-house compliance reviewers with full audit trail
AI-assisted content generation with human editorial oversight and agent-to-editor handoff
Measures content ROI in dollar terms tied to organic traffic value rather than vanity metrics
Cross-team editorial calendar with automated approval routing and brief management
Catches off-voice copy before it leaves the writer's hands to enforce brand consistency
What Reviewers Say
What works well
- Large network of credentialed, vetted creators suited for regulated industries like financial services and healthcare
- End-to-end compliance workflow with immutable audit trail satisfies regulatory and procurement requirements
- Content Value tracker provides dollar-denominated ROI measurement tied to organic traffic
- Dedicated Managing Editor provides senior editorial oversight and single point of contact for each account
Common concerns
- Pricing is enterprise-only with no publicly listed tiers, making it inaccessible to smaller organizations
- Platform is narrowly focused on regulated industries, which may limit flexibility for brands outside financial services or healthcare
- No self-serve or free trial option; access requires scheduling a demo and a custom sales process
Reviews
No reviews yet for Contently
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
WordPress
Publish content directly from Contently to WordPress sites
Google Analytics
Connect content performance data with Google Analytics for audience and traffic insights
Salesforce
Integrate content marketing data with Salesforce CRM for lead and revenue attribution
HubSpot
Sync content workflows and performance metrics with HubSpot marketing platform
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
Standard Dpa DPA available
Sub-processors
Not disclosed
Right to Erasure
✓ Supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Contently in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Enterprise contract and onboarding agreement with Contently
- Defined content strategy and editorial workflow requirements
- SSO/SAML identity provider configuration details
- Compliance review workflow mapped (legal, FINRA, HIPAA as applicable)
Configuration Options
- Brand voice and tone analyzer settings
- Compliance review routing rules by asset class and topic
- Editorial calendar and approval workflow configuration
- CMS and analytics platform integrations
How Contently Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
C
Contently This product
|
Excellent | Good | Excellent | Fair | Good | Fair | Fair | Excellent | — | $Custom/user |
|
PE
Percolate
|
Good | Good | Good | Fair | Good | Good | Fair | Good | ★ None | $None/user |
|
KP
Kapost
|
Fair | Good | Good | Fair | Good | Fair | Good | Good | ★ None | $None/user |
|
SW
Skyword
|
Good | Good | Good | Fair | Fair | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Contently
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Contently
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists