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Coefficient ★ 4.7 · 195 reviews
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Coefficient

Connect Any System. Automate Your Work.

AiDOOS Verified SAAS Marketing
4.7 ★★★★☆ 195 reviews · 700,000+
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Category
Marketing
Deployment
Cloud (SaaS)
Integrations
150+ Apps
API Access
True
AiDOOS Deploy
72 hours

About Coefficient

Coefficient is a data integration and AI analytics platform that connects spreadsheets like Google Sheets and Excel to 150+ business applications. It enables users to pull live data from systems such as Salesforce, HubSpot, QuickBooks, Snowflake, and Google Analytics, eliminating manual exports and data silos. The platform offers two-way sync, allowing users to write changes back to source systems, and includes an AI-powered Sheets Assistant that can clean data, build models, create pivot tables, and generate dashboards from natural language prompts. Coefficient's AI dashboard feature turns spreadsheet data into shareable, interactive dashboards with no engineering required. It also provides automated alerts via Slack or email when data meets certain conditions. Designed for business users in finance, sales, marketing, and operations, Coefficient solves common data challenges by automating report generation, simplifying data analysis, and ensuring teams always work with current data. The platform is trusted by over 700,000 builders and offers a free tier with no credit card required, making it accessible for teams of all sizes.For enterprises, Coefficient provides security features like SSO and role-based access control. AiDOOS enhances deployment by offering a marketplace of AI agents yet the core value of Coefficient remains in its seamless data connectivity and spreadsheet automation.

Challenges It Solves

  • Manual data exports and stale spreadsheets
  • Scattered data across multiple systems
  • Time-consuming report creation
  • Difficulty scaling reporting across teams

Screenshots

Coefficient screenshot 1
Coefficient screenshot 1 Coefficient screenshot 2 Coefficient screenshot 3 Coefficient screenshot 4 Coefficient screenshot 5 Coefficient screenshot 6

Use Cases

Finance

Automate month-end processes, multi-entity consolidation, and financial forecasting with live data.

Revenue Operations

Manage pipelines, forecast sales, and build KPI dashboards with automated data refreshes.

Marketing

Track ROAS, ad spend, lead generation, and build full-funnel reports with live data from ad platforms.

Data & Analytics

Provide self-serve data access to business users with secure SSO and governance controls.

Pricing

Custom pricing — built for your team

Coefficient pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

Free Starter Business
Schedule a Meeting
Free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: Coefficient offers a free tier and paid plans; pricing is per user per month, but exact numbers are not publicly listed.

Key Features

Data Integrations

Connect spreadsheets to 150+ business systems

Two-Way Sync

Write changes back to source applications

AI Sheets Assistant

Clean data, build models, and create pivots using natural language

AI Dashboards

Build interactive dashboards from spreadsheet data in plain English

Automated Alerts

Get Slack or email notifications when conditions are met

Scheduled Refreshes

Keep data updated automatically on a schedule

What Reviewers Say AI-synthesized from 195 reviews

What works well

  • Easy to use with seamless integration
  • Supports 150+ integrations
  • AI-powered automation saves time

Common concerns

  • Pricing information not transparent

Reviews

195 verified reviews
4.7
★★★★☆
out of 5 · 195 reviews
By segment
Enterprise29%
Mid-Market71%
M
Mid-Market (51-1000 emp.)
"Unlocking HubSpot Reporting Possibilities"
Snapshot data, automatic refreshing, formula fill-down, easy implementation, robust CRM data pulls including cross-object. I haven't hit any issues or limitations yet. Coefficient has been a solid addition to our reporting stack. We pull HubSpot data into Sheets to build views that HubSpot doesn't natively support. It gives us flexibility to manipulate data, combine datasets, and structure reports as needed. Snapshot data makes pipeline, forecasting, and deal slippage reporting easier. It's especially useful for custom analyses and executive summaries that are hard to do in HubSpot alone. If you're comfortable with Sheets and need more control over HubSpot data, Coefficient is a great choice.
M
Marketing Coordinator
"Making Data Understandable, Shareable, and Trackable"
Coefficient has helped us grasp our data better and present it to people outside our team. It makes it easier to scan and use data daily for things like inventory, client updates, and hitting benchmarks. Coefficient does everything we need. It consolidates information, helps us review and track client progress, and keeps us prepared for updates.
C
Chief Financial Officer
"Quick Setup and Real-Time NetSuite-to-Sheets Data with Responsive Support"
Setting up was fairly straightforward, and I liked getting live NetSuite data into Google Sheets without hassle. The auto-update feature works well, and queries return quickly. Pricing is within our budget, and support has been helpful. The UI in Google Sheets can be a bit slow sometimes, but performance has improved and doesn't detract much. We pull NetSuite data into Sheets to automate financial reporting and analytics.
C
Contractor
"User-Friendly File Uploads and Timely Alerts"
The platform makes uploading files from various sources straightforward. I like how easy it is to find a file by name and set up regular updates, daily or weekly. The notifications about updates and failures are helpful, showing which files need attention and when they were last updated. I'd like more frequency options, like monthly schedules. Having to reconnect to major platforms like NetSuite every seven days is a hassle for automation, requiring frequent maintenance. Also, importing NetSuite reports would be better if it were simpler—right now only Saved Searches can be pulled. Overall, Coefficient saves me a ton of time since I no longer have to manually pull and dump saved searches; it does it automatically based on my settings.
M
Marketing Operations Specialist
"Centralized Reporting and Dashboards Made Easy"
I really like how simple it is to consolidate data from multiple tools into one place for reporting and dashboards. I wish the pricing structure were different, especially for AI dashboarding. Sometimes imports error out without a clear reason, which is frustrating. Having visibility into data from multiple sources is a game changer—if you've tried to report on leads, contacts, and campaigns in Salesforce, you know what I mean.
H
Head of Quality Assurance and Support
"Automated Dashboards Made Effortless with Stellar Support"
I love being able to set up automatic dashboards by pulling data from Jira, Salesforce, and MySQL via Coefficient. It saves me a ton of time and is very easy to use. Data loads quickly and runs on its own after initial setup. Pricing is reasonable for the time it saves. Support is excellent—once, an agent went above and beyond to fix my issue. I can't really find anything to dislike; it does what I need. It would be nice to use it with Postman too. Before, I was manually gathering data from various sources and compiling it. Now I just plug in a data source, and it pulls everything automatically on a customizable schedule.
C
Chief Customer Officer
"Automated Refreshes with No Manual Effort—Revenue Data Becomes Actionable"
The scheduled refresh feature is the best part for me. Once connected, data stays current on its own, and I trust it to flag any issues. It's surprisingly easy to use yet still powerful. I mainly use Coefficient with Google Sheets, which is where it excels. While HubSpot has good native reporting, there are times when Sheets or Excel are better for complex calculations, layered logic, or custom analysis. Coefficient bridges that gap effortlessly, without fragile exports or workarounds. I really have no major complaints. Pricing is noticeable but fair for what it offers, and it's easy to justify given the time and risk saved. I also value how transparent it is—if a refresh fails or a connection needs attention, I know right away. No more worrying about silent breakage, which is crucial for operational reporting. Previously, we had to manually export and import data, adding steps and risk and slowing down analysis. Coefficient removes that friction entirely. I use it to proactively monitor data quality, looking for issues like incorrect license dates, misaligned pipelines, or data-entry errors. Catching these early saves time, prevents downstream problems, and reduces operational and revenue risk. While we could do this natively in HubSpot, the derivative calculations and checks are often easier in Sheets with Coefficient. I also track key metrics like ARR, NRR, churn, and performance indicators in Sheets, where I can iterate quickly and test assumptions. It's become essential for validating data and supporting decisions across Renewals, Expansion, and Revenue Operations.
E
Enterprise (> 1000 emp.)
"Effortless Database Queries in Sheets with Top-Notch Support"
Coefficient lets us run database queries right in Google Sheets, making it easy to build pivot tables and charts. Daily imports are a breeze, and their support team responds quickly and ensures issues are fully resolved before closing tickets. I'd like the ability for admins to transfer ownership of import jobs without contacting support. Also, adding alerts on query outputs (like if row count drops or last update is stale) would be great. We use it for custom analytics, pulling Snowflake data into Sheets, and now we can easily customize our dashboards.
S
SVP of Corporate Strategy
"Facing New Issues That Didn't Occur Before"
Setting up the connection is straightforward, but many of my scheduled refreshes aren't running as often as I set them. For instance, I open a file that should refresh daily and find it's several days stale; manually refreshing lingers and sometimes fails. I've built many coefficients lately, but some seem to have lost their oomph. I also get emails prompting me to redo or refresh all my coefficients due to updates on your end. I don't want to keep doing that. I used to love that it was a 'set and forget' solution, but now I'm not sure if it's a Google or Coefficient issue. Sometimes when I need to push a Salesforce report to Sheets, the row limit (around 50-60K) is too restrictive for our large data sets. On a lighter note, I love the free blue T-shirt you sent—can you send me another? I like repping the brand. The tool is meant to enable latest calculations and refreshes of Salesforce reports for our sales, ops, and executive teams' dashboards.
E
Ecommerce Marketing Manager
"Seamless Salesforce-Google Sheets Integration: Simple and Effective"
Coefficient is straightforward to use and set up, which cuts down on time our team spends pulling reports. We no longer need to manually download anything since data comes in automatically. The initial setup was quick—just add it to Google Sheets and link it to Salesforce, and we were pulling data right away. Daily refresh of Salesforce reports in Sheets is a big help, especially when we feed that into Looker Studio. The only drawback is that we can't use it in Microsoft tools like Excel or OneDrive, which would be useful. Overall, it streamlines our workflow by eliminating manual exports and enabling near real-time dashboards, saving us time and being easy to manage.

Enterprise Readiness

SOC 2 Type II

Identity & Access

SSO Okta, Azure AD, Google Workspace, OneLogin
RBAC Roles: Admin, Editor, Viewer
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residency
Data export
Right to erasure

Integrations

150+ total apps

Salesforce

Sync Salesforce objects, reports, and SOQL queries. Write back updates to records.

Native 1-2 hours ⇄ Bi-directional ⚡ AiDOOS Pre-wired

HubSpot

Pull contacts, companies, deals, custom objects, etc. Push updates back.

Native < 1 hour ⇄ Bi-directional ⚡ AiDOOS Pre-wired

QuickBooks

Sync reports, invoices, transactions, live reports. Push new entries to QBO.

Native < 1 hour ⇄ Bi-directional

Snowflake

Visual query builder. Pull tables and write data back. SQL not required.

Native 1-2 hours ⇄ Bi-directional ⚡ AiDOOS Pre-wired

Google Analytics

Pull GA4 metrics — sessions, conversions, traffic sources.

Native < 1 hour

Shopify

Import Shopify orders, products, customers, inventory.

Native < 1 hour

Notion

Pull Notion databases and pages into spreadsheet.

Native < 1 hour

Meta Ads

Pull ad campaign data. Track ROAS, spend, results across campaigns.

Native < 1 hour

Governance & Compliance

EU AI Act

No data available

Data Processing Agreement

No data available

Sub-processors

No data available

Right to Erasure

No data available

Change Notifications

No data available

NIST AI RMF

No data available

AiDOOS Managed Deployment

Deploy Coefficient in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
1-2 weeks
Time to value

Prerequisites

  • Active Google Sheets or Microsoft Excel license
  • Admin access to the source systems (e.g., Salesforce, HubSpot)
  • Coefficient account credentials

Configuration Options

  • Select connectors and sync schedules
  • Configure SSO via Okta, Azure AD, Google Workspace, or OneLogin
  • Set row-level permissions and roles
  • Customize AI dashboard branding

How Coefficient Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
Coefficient This product
Excellent Excellent Good Good Excellent Poor Excellent Good ★ 4.7 $Custom/user
Zapier
Fair Excellent Good Good Excellent Poor Excellent Good $Custom/user
Supermetrics
Good Good Good Fair Excellent Poor Good Good $Custom/user
Coupler.io
Fair Good Poor Good Good Poor Good Fair $Custom/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Coefficient

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers Coefficient

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
Schedule a Meeting

Frequently Asked Questions

Does Coefficient work with both Google Sheets and Microsoft Excel?
Yes, Coefficient runs natively in both Google Sheets and Microsoft Excel, allowing you to connect your spreadsheets to 150+ data sources.
Can Coefficient write data back to the source system?
Yes, Coefficient supports two-way sync for many connectors like Salesforce, HubSpot, and QuickBooks, allowing you to update records directly from your spreadsheet.
What kind of AI features does Coefficient offer?
Coefficient includes an AI Sheets Assistant that can clean data, model forecasts, create pivot tables, and build dashboards using natural language prompts.
Is there a free trial for Coefficient?
Yes, Coefficient offers a free trial with no credit card required to start building.
Does Coefficient provide enterprise security features like SSO?
Yes, Coefficient supports SSO via Okta, Azure AD, Google Workspace, and OneLogin, along with role-based access control and row-level permissions.
Can I schedule automatic data refreshes in Coefficient?
Yes, you can schedule refreshes on an hourly, daily, or weekly basis to keep your spreadsheet data always up-to-date.

Quick Stats

★ 4.7
Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Easy (2/5)
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Vendor

Coefficient
Palo Alto, CA
Verified Vendor

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