CleverTap
The all-in-one engagement platform for personalized customer experiences.
About CleverTap
CleverTap is an all-in-one customer engagement and retention platform that enables brands to create personalized experiences across the customer lifecycle. It combines analytics, segmentation, and multi-channel engagement (push notifications, email, SMS, in-app messages) to help businesses understand user behavior and drive loyalty. The platform leverages AI to predict churn and recommend optimal actions, allowing marketers to automate campaigns based on real-time user data. CleverTap integrates with over 75 partner apps and offers robust reporting and attribution features. With AiDOOS, CleverTap's deployment and adoption are enhanced through streamlined integration, custom workflow automation, and dedicated support, ensuring faster time-to-value and improved ROI for enterprises. The platform serves industries like financial services, e-commerce, media, and gaming, and is trusted by brands such as Domino's, Puma, and Deichmann.
Challenges It Solves
- High customer churn rates due to lack of personalized engagement
- Inability to unify customer data across multiple channels
- Difficulty in measuring and optimizing customer lifetime value
- Inefficient manual campaign management leading to low ROI
Watch Demo
Use Cases
Customer Retention
Reduce churn by identifying at-risk users and engaging them with personalized offers and reminders.
User Onboarding
Guide new users through the first steps of your product with targeted in-app messages and emails.
Re-engagement Campaigns
Win back inactive users by sending timely, personalized messages based on their past behavior.
Pricing
Custom pricing — built for your team
CleverTap pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Create targeted segments based on user behavior, demographics, and preferences.
Engage users via push notifications, email, SMS, in-app messages, and webhooks.
Leverage machine learning to predict churn and recommend next-best actions.
Monitor user behavior and campaign performance in real time.
Optimize campaigns with controlled experiments on messaging and timing.
Design and automate personalized customer journeys across touchpoints.
What Reviewers Say
What works well
- Strong analytics and segmentation capabilities for personalized targeting.
- Multi-channel engagement (push, email, SMS, in-app) from a single platform.
- AI-powered churn prediction and next-best-action recommendations.
Common concerns
- Pricing can be high for small businesses with large user bases.
- Limited out-of-the-box integrations compared to some competitors.
Reviews
No reviews yet for CleverTap
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy CleverTap in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
Configuration Options
A Virtual Delivery Center for CleverTap
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers CleverTap
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists