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CHILI GraFx
On-brand by Design. Central control. Local speed. Zero brand drift.
About CHILI GraFx
CHILI GraFx is a cloud-based Creative Automation platform developed by CHILI publish, designed to streamline and scale graphical production for brands, retailers, agencies, and independent software vendors. The platform enables the high-volume creation of personalized, on-brand content across print, digital, and animated channels through its core Smart Templates technology. Users can allow end-users to edit customizable documents or fully automate artwork generation using data-driven workflows connected to DAM, PIM, CRM, ERP, and other external systems via a Connector Framework and API-first architecture. Key capabilities include multichannel asset production, variable data printing, direct mail automation, ad building, shopper marketing, and brand management. CHILI GraFx brings together central creative teams and local operators in one platform, ensuring brand consistency while enabling local customization at scale. The platform features AI-powered tools such as Smart Crop and GraFx Genie to enhance visual consistency and automate repetitive design tasks. Customers such as Carrefour, Subway, Airbus, Coca-Cola, and Intermarché rely on CHILI GraFx to deliver personalized marketing assets at unprecedented scale. AiDOOS can accelerate deployment and adoption by connecting skilled integration and development talent to help enterprises configure connectors, build custom workflows, and onboard teams rapidly.
Challenges It Solves
- Marketing teams spend excessive time on repetitive, manual graphic production tasks across multiple channels and formats.
- Maintaining brand consistency across thousands of local outlets, franchises, or markets while enabling local customization is extremely difficult at scale.
- Connecting disparate data sources (PIM, DAM, CRM, ERP) to graphic production workflows requires complex integrations that slow down content creation.
- High volumes of personalized, data-driven marketing assets cannot be produced quickly enough using traditional design workflows.
Screenshots
Use Cases
Retail Promotional Content at Scale
Retailers use CHILI GraFx to produce localized promotional materials for thousands of store locations, connecting product data feeds to Smart Templates to automatically generate print, digital, and in-store assets.
Brand Management & Web-to-Print
Brands and agencies deploy CHILI GraFx to create centrally managed, brand-locked templates that local teams can customize and output for print or digital use without compromising brand guidelines.
Variable Data Printing & Direct Mail Automation
Direct mail service providers and marketers use the platform to connect customer data sources and automatically produce personalized, variable-data print and digital communications at high volume.
Multichannel Ad Production
Marketing teams use CHILI GraFx's Ad Builder to generate consistent, on-brand ad creatives across social, digital signage, and other channels from a single workflow connected to campaign data.
Pricing
- Up to 3 Template Designers
- Unlimited End-users
- 20 Design Systems
- Up to 5,000 Smart Layouts
- 250 Monthly Renders
- Connector Hub
- Fair use AI functionality
- Fair use Storage
- 1 Production Environment
- Basic SLA
- Basic Backup Schedule
- Up to 5 Template Designers
- Unlimited End-users
- 100 Design Systems
- Up to 25,000 Smart Layouts
- 1,000 Monthly Renders
- Connector Hub
- API Access
- Fair use AI functionality
- Fair use Storage
- 1 Production Environment
- 1 Sandbox Environment
- Standard SLA
- Standard Backup Schedule
- Up to 10 Template Designers
- Unlimited End-users
- 400 Design Systems
- Up to 100,000 Smart Layouts
- 5,000 Monthly Renders
- Connector Hub
- API Access
- Fair use AI functionality
- Fair use Storage
- 1 Production Environment
- Multiple Sandbox Environments
Key Features
Create intelligent, brand-locked templates that adapt dynamically to data inputs and channel requirements.
Automate high-volume production of personalized, on-brand graphic variants across print and digital channels.
Seamlessly integrate with DAM, PIM, CRM, ERP, and other external systems via a fully documented API and Connector Hub.
A browser-based design environment for building and editing Smart Templates without requiring desktop design software.
AI features that automate image cropping and enhance visual consistency across all generated assets.
An experience layer that empowers local teams to generate campaign variations from centrally managed master artwork.
What Reviewers Say
What works well
- Powerful Smart Templates technology enables highly scalable, data-driven graphic production across print and digital channels.
- API-first architecture and Connector Framework make integration with enterprise martech stacks (DAM, PIM, CRM, ERP) straightforward.
- Supports unlimited end-users on all tiers, making self-serve template usage accessible to large organizations without per-seat costs.
- ISO27001:2022 certified with SSO and enterprise-grade security, making it suitable for global enterprise procurement.
Common concerns
- Pricing starts at $875/month billed annually, which may be cost-prohibitive for very small businesses or individual designers.
- API access is not included in the entry-level LAUNCH plan, requiring an upgrade to access full automation capabilities.
- The platform's breadth and configurability may require significant onboarding, implementation effort, and technical expertise to deploy effectively.
Reviews
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
DAM Systems
Connect digital asset management systems to pull approved brand assets directly into templates for automated production.
PIM Systems
Connect product information management systems to feed product data into smart templates for automated, data-driven graphic production.
CRM Systems
Integrate CRM data to enable personalized, customer-specific graphic output at scale.
ERP Systems
Connect ERP systems to pull operational and product data for automated graphical content production.
CHILI GraFx Connector Hub
Native connector framework enabling integration with external data sources, DAMs, PIMs, and other martech tools via a standardized connection layer.
Single Sign-On (SSO)
Supports SSO via identity providers for enterprise user authentication and access management.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy CHILI GraFx in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Existing DAM, PIM, or data source for integration
- Defined brand guidelines and template design assets
- SSO identity provider configuration (for enterprise deployments)
- API access enabled (available from TRANSFORM plan and above)
Configuration Options
- Smart Template design and publishing workflow setup
- Connector Hub integration with DAM/PIM/CRM systems
- User roles and permissions management
- Design System and brand guideline configuration
Common Setup Issues (& how AiDOOS handles them)
How CHILI GraFx Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
C
CHILI GraFx This product
|
Good | Good | Excellent | Fair | Excellent | Fair | Fair | Good | — | $875/user |
|
CE
Celtra
|
Good | Good | Good | Fair | Good | Good | Good | Good | ★ None | $None/user |
|
BY
Bynder
|
Good | Good | Good | Fair | Good | Good | Good | Good | ★ None | $None/user |
|
CR
Creatopy
|
Good | Excellent | Fair | Good | Fair | Good | Excellent | Good | ★ None | $None/user |
A Virtual Delivery Center for CHILI GraFx
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers CHILI GraFx
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists