Channel99

We love how it provides 'Shift Left' views of the buyer journey. Display advertising activities, for example, are hard to track and analyze with traditional attribution platforms. Channel99 'turns on the lights' to key activities. The product roadmap is still evolving. There's a lack of built-in guidance on how to use and interpret dashboards for new users. Channel99 is giving us more visibility into top-of-funnel activities and rich analytics around display advertising attribution, which we wouldn't have otherwise.

Channel99 is the first platform that provides true domain-level visibility into ABM traffic. It cuts through 'unknown' traffic and bot noise, showing exactly where impressions are landing and whether spend is driving value. Their customer support is exceptional—collaborative, proactive, and genuinely invested in client success. Some custom reporting or integrations might need more hands-on support or workarounds. However, their team is highly responsive and open to feedback, which helps mitigate any growing pains. Visibility into domain-level traffic: by embedding the Smart Pixel directly into creatives, I can see exactly which companies are engaging with campaigns, finally bringing clarity to dark traffic.

In a time when every marketing dollar is under scrutiny and optimization is essential, Channel99 provides more clarity into which channels and efforts are making a real impact and which aren't. Seeing channel contribution at an account level rather than person level is particularly useful for enterprise-focused companies selling to multiple buying groups within each account. So far, we haven't come across any gaps. The platform is easy to set up, populates results instantly, and the reports are digestible and align with our expectations. The traffic de-anonymization outperforms our match rates with three other tech platforms we use. It shows more relevant web and contribution data than GA4 or any ABM or marketing automation tools we have, because it isolates accounts in our TAM and identifies them more accurately. Seeing traffic from targeted accounts versus bots or non-targets is insightful as we ramp up ad spend across various channels.

They offer an amazing service. There's nothing I dislike, though navigation can be a bit slow at times. It solves the issue of using my technology on my personal device.

Channel99 is a fantastic tool for improving B2B marketing strategies by offering visibility into campaign performance. It's great to see which channels are resonating with our audiences. The Channel99 team is very responsive and dedicated to ongoing improvements for marketers. Initially, figuring out how to implement the pixels was a bit challenging, but with the team's support, it became routine for us. Channel99 helps me spend more wisely by revealing which channels are effective for my audiences.

The idea of having a single source of truth for multichannel ROI is very appealing. The interface is excellent and features are comprehensive. The team has an ambitious development plan, and the product is frequently updated. Like any attribution tool, Channel99's data sometimes doesn't perfectly align with walled garden data. The team is actively working to address these issues. Channel99 helps us identify which channels and campaigns generate the most ROI, allowing us to allocate budgets to maximize returns.

I appreciate being able to see all our marketing impact in one place. We can now justify program costs and measure impact beyond just a last-touch model. The onboarding experience with Garrett, Mark, and the team has been fantastic. They're extremely responsive and helpful, even going as far as adding new features we suggested. It's user-friendly if you're comfortable with data and dashboards. Implementation is fast—just add the Channel99 tag to your site and data flows in. I find myself checking it almost daily to review our campaigns. The only drawbacks so far are that some "nice to haves" are still in development and not yet available. There are reporting features that would be very useful for our team coming out in the next few weeks, but it would have been better if they were already included when we purchased. We had several issues that Channel99 addresses. The main one is being able to see how our paid ads perform beyond initial metrics. Historically, we couldn't link paid ad efforts to opportunities and closed deals. Channel99 solves this, which is significant for our organization. It allows us to validate our paid ad budget and understand what's working and what isn't, enabling smarter spending. Another issue Channel99 solves is marketing measurement and attribution. We used to rely on last-touch attribution, which didn't reflect the entire funnel. Channel99 helps visualize all touchpoints in one view, showing the effectiveness of all our channels, campaigns, and vendors. This means we can finally see what's working beyond the last touch and make more informed decisions to drive growth.

The platform's main asset is its capability to demonstrate channel effectiveness. The charts and graphs are straightforward, making it simple to see which investments are generating pipeline and helping us allocate our budget better for tangible outcomes. The product is still maturing, so certain advanced functions are planned but not yet available. Also, setting up tracking pixels might have a slight learning curve, but their support team is very accommodating during that process. Channel99 fulfills its commitment to clarifying B2B marketing performance. It's the first platform we've used that effectively penetrates the 'unknown' traffic to show which accounts our campaigns are engaging. The account-level insights are essential for our marketing planning, and the product team is outstanding—always quick to respond and open to suggestions.

Channel99 stands out from the many attribution companies out there. They possess strong technology that directly addresses complex data issues, and their AI is designed to boost campaign performance and guide investment decisions for growth. The interface is tidy, reporting is quick, and collaboration with them has been straightforward, effective, and enjoyable. Chris, the founder and CEO, along with the whole team, has a deep grasp of B2B marketing and media, and they're obviously dedicated to their clients' success. There's really nothing to complain about. I believe the AI will continue to improve as Channel99 expands, and I'm looking forward to their advancements in dynamic audience activation. Channel99 provides our users with actionable, high-intent target accounts to improve prospect generation. They enable customers to swiftly identify and rectify issues across all marketing channels through their clear, AI-powered insights and suggestions.

I'm really fond of Channel99 because the interface is straightforward and user-friendly. The support team and overall framework are excellent, which significantly boosts my experience. It allows us to evaluate our marketing channels effectively and link promotional efforts to revenue outcomes. I also value the superb perspective offered through attribution and LinkedIn integrations. Getting started was a breeze as well. There's genuinely nothing negative to mention. Channel99 assists us in assessing marketing channels, connecting marketing initiatives to income, evaluating vendor performance, and enhancing ROI. It offers transparent insights into what's effective, particularly through view-through attribution and LinkedIn integrations.