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Captello ★ 4.8 · 178 reviews
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Captello

The only event-to-revenue intelligence platform.

AiDOOS Verified SAAS Marketing
4.8 ★★★★★ 178 reviews
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Category
Marketing
Deployment
Cloud (SaaS)
Integrations
9000++ Apps
AiDOOS Deploy
72 hours

About Captello

Captello is a lead capture system of record for enterprise event programs. It captures, enriches, and attributes every event lead, meeting, and activation to pipeline that can be proven. The platform integrates with 9,000+ tools and 300+ registration systems, and enriches leads from 125 data sources with up to 95% match rate. Captello provides four core solutions: Lead Capture, Meeting Management, Activations and Engagement, and Event Revenue Intelligence, plus an Event Operations track for show organizers and corporate teams. The platform routes all captured data to CRM, enabling Sales, Marketing, and Finance to work from one revenue-sourced view. Captello is SOC 2 Type 2, ISO 27001, and GDPR compliant.

Challenges It Solves

  • Events lack traceable ROI and revenue attribution
  • Lead data is often lost or disconnected from CRM
  • Manual processes for meeting booking and scheduling
  • Difficulty proving event impact to sales and finance teams

Screenshots

Captello screenshot 1
Captello screenshot 1 Captello screenshot 2 Captello screenshot 3

Use Cases

Trade Show Lead Capture

Capture and enrich leads from badge scans at trade shows and automatically route to CRM.

Executive Meeting Booking

Pre-book meetings with key accounts and manage on-floor meeting logistics.

Event ROI Reporting

Prove pipeline and revenue attributed to events using Revelation dashboards.

Show Organizer Operations

Manage registration, check-in, badging, and exhibitor lead retrieval for hosted events.

Pricing

Custom pricing — built for your team

Captello pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

Starter Business Enterprise
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💡 Pricing insight from reviewers: Captello pricing is not publicly disclosed; typically enterprise-tier with custom quotes.

Key Features

Lead Capture

Capture and enrich every lead with universal capture and 125 enrichment sources.

Meeting Management

Book, manage, and attribute every meeting on the show floor.

Activations and Engagement

Score buyer intent with games and experiences to surface engaged leads.

Event Revenue Intelligence (Revelation)

Prove event ROI with end-to-end attribution and CFO-ready reporting.

Event Operations

Run on-site registration, check-in, badging, and networking on the same platform.

Connexions

Digital networking platform for tap-or-scan digital business card exchange.

What Reviewers Say AI-synthesized from 178 reviews

What works well

  • Intuitive and easy to use
  • Customizable lead capture processes
  • Strong Salesforce integration

Common concerns

  • Pricing not publicly disclosed

Reviews

178 verified reviews
4.8
★★★★★
out of 5 · 178 reviews
By segment
Enterprise39%
Mid-Market61%
S
Sr Marketing Communications Specialist
"Excellent App for Leads and Customer Connections"
Captello offers a very robust program that meets all our needs. The connection between Captello and our CRM is very helpful, allowing booth staff and sales to contact attendees promptly. I wish I could afford the full suite of options. However, I probably wouldn't use all of them all the time. They are working on developing more ways to capture information when developer kits are not available.
M
Mid-Market (51-1000 emp.)
"Streamlines CRM with User-Friendly Workflow, but Reporting Could Be Better"
I appreciate Captello's ease of use and intuitive design. It makes navigating the software simple and reduces wasted time. Additionally, the initial setup was very straightforward, which was a big plus for us. Some reporting options are a bit lacking, and I'd like more customization capabilities. It's important to allow greater customization of columns, data, and structure. We use Captello as a unified platform for client meetings, recording, CRM, and revenue management, which eliminates the need to juggle multiple solutions. Its ease of use and intuitiveness help reduce time wasted.
V
Verified Reviewer
"Easy Lead Capture Solution"
Captello is incredibly simple to use. Our team needed only a two-minute training session and they were using it effectively. I wish we didn't have to pay per event because we have hundreds of events each year. We have to choose which shows to use our licenses for, so we still end up using different lead capture methods. Captello has made lead capture at small events that don't offer badge scanning much simpler. We really appreciate the voice-to-text notes feature. It eliminates the need to upload lead lists to Salesforce. The real-time visibility is also a nice bonus.
V
Verified Reviewer
"More Than Just Lead Capture"
The biggest game-changer for us has been the seamless Marketo integration. Leads captured at events flow directly into our system in real time—no manual exports, data entry delays, or lag in follow-up. Our team can start activating leads almost instantly, which has noticeably improved our post-event conversion process. What also sets Captello apart is how customizable the platform is. We can tailor the experience to each specific activation or event, keeping things relevant and on-brand no matter where we exhibit. And then there are the games—a genuinely fun feature that helps drive booth engagement and forge meaningful connections with attendees in a natural, unforced way. Honestly, I don't have any major complaints. Like any software, there's a slight learning curve when onboarding new team members, but Captello's support has been helpful in getting everyone up to speed quickly. Nothing that would make me hesitate to recommend it. Before Captello, lead retrieval at events required significant manual effort—cleaning data, adding steps, and creating delays before leads could be acted on. Captello eliminates all of that. Our lead capture process is now fully streamlined, and with the direct Marketo integration, every lead flows into our system automatically and is ready for immediate processing. It has removed an entire layer of administrative work from our post-event workflow and allowed our team to focus on what truly matters—following up and converting leads faster than ever.
E
Event Lead, Human Cell Atlas
"Excellent Support from Captello Team and a Fun Way to Gamify Events"
The Captello team was fantastic to collaborate with. They were extremely helpful and spent time teaching us how to configure everything. The platform was user-friendly and genuinely enjoyable to customize. I also really liked the ability to record notes using audio. Occasionally, it was a bit unclear which features were included and which weren't. Understanding the differences between activations and experiences caused the most confusion. Captello is helping us generate more ROI for our event and for the sponsors who exhibit and use Captello at their booths. It also helps us engage attendees in new, entertaining ways throughout the event.
V
Verified Reviewer
"Improved Lead Quality at Trade Shows with Engaging Features"
The ability to tailor our lead capture form to fit our niche industry perfectly was great. We also ran a booth challenge where attendees scanned QR codes around our booth to create an engaging experience, and it was a huge success! Overall, captured leads were 100% more qualified, easy to export from Captello, and we could customize exports to include only desired data. Very satisfied overall! The only glitch we noticed was during the booth challenge: after scanning a QR code, completing the question, and earning points, you had to wait for the pop-up screen to finish completely to receive the points. If you exited that screen before scanning another, the next window would appear inside the first QR code window. Having a single platform for lead capture at all trade shows at an affordable price that's super easy to use is fantastic!
V
Verified Reviewer
"Smooth Integration, Great Support, and User-Friendly for Our Sales Team"
Pros: - Simple configuration and intuitive interface - Instant lead capture and data synchronization - Adjustable forms and automation - Insightful dashboards for ROI tracking - Excellent customer support. The only downside is one common to any ULC software: gaining access to the dev/api kit for events can be tricky because some platforms don't share the information. We get around this by importing leads post-event into Captello so we can still enjoy all the benefits of unified lead capture. We've adopted Captello as our universal lead capture solution for all trade shows, and it's been transformative. Before Captello, our team dealt with inconsistent capture methods, manual processes, and poor visibility into lead performance and event ROI. Captello solved all that. The setup was straightforward, the support team was responsive, and the software is extremely flexible. We now have a centralized, efficient system that works for both small regional shows and large national conferences. It allows our sales and marketing teams to operate from the same playbook with customized forms, instant data syncing, and smart CRM integrations. A major win is the ability to generate real-time dashboards that clearly show event performance and lead quality—no more guesswork or chasing spreadsheets after shows.
E
Enterprise (> 1000 emp.)
"Flawless Microsoft Dynamics CRM Integration That Simplifies Event Lead Collection"
We've been very pleased using Captello for our event lead capture. A major highlight is how smoothly it integrates with Microsoft Dynamics CRM, greatly streamlining our workflow. The platform is very customizable, allowing us to design lead capture forms to gather exactly the data our sales team needs at each event. The automatic lead upload directly into our CRM has been a huge time-saver. Before Captello, we spent significant time manually downloading spreadsheets, cleaning data, and importing it. Now, leads are available almost instantly, along with real-time notes from our event staff. This has greatly improved the speed and quality of sales follow-up and helped us engage prospects while conversations are fresh. Another standout is the customer support team. They're knowledgeable, responsive, and truly helpful whenever we've had questions or needed help configuring the platform. The main area for improvement is the IntelliScan data quality. While useful when available, we've noticed that contact information isn't always complete or accurate, requiring extra validation after events. Additionally, some conferences and trade shows don't allow third-party integrations with their registration systems. In those cases, we can't use Captello's full functionality and must rely on the event organizer's lead retrieval process. While this is mostly beyond Captello's control, potential users should keep this in mind when planning events. "We eliminated hours of manual spreadsheet imports after every event." "Our sales team can follow up the same day because leads are automatically available in Dynamics." "Real-time note capture has enhanced our post-event outreach quality."
A
Assistant Project Coordinator
"Captello Enables Quick and Smooth Event Lead Capture with CRM Integration"
Captello makes it easy to gather and centralize our event leads. Using it on the go is effortless, lead capture is very rapid, and syncing with our CRM eliminates tedious manual work. It's intuitive, and most of my team members can use it right away without training! It reliably collects all leads from an event. The reporting features are quite good, though you can always get more customizable reports than currently available. However, it would be helpful to have a more flexible dashboard layout and additional filtering options for event performance in a more adaptable way. Captello transformed our entire event lead management by replacing old data collection methods with an efficient approach that quickly and accurately captures lead data, reduces entry errors, and lets teams coordinate follow-ups more easily to close more leads from events.
V
Vice President of Marketing
"Organized Lead Management with Powerful Salesforce Sync"
Captello provides a structured, adaptable, and uniform method for collecting leads across diverse event types, from intimate scientific gatherings to expansive trade exhibitions. The seamless link with Salesforce is particularly beneficial for scoring leads and ensuring swift follow-ups. We haven't encountered any significant problems with Captello yet. Since we're still in the early stages of using it, we're continuing to gain experience and assess long-term outcomes like lead-to-opportunity conversion. Captello addresses the issue of inconsistent lead capture and delayed follow-up at events. Previously, some leads were missed, others were logged incorrectly, and follow-up could take several days or more. At larger trade shows, we occasionally relied on different lead retrieval systems, but that increased costs and lacked a unified process.

Reviewer Demographics

Top Industries

No data available

Enterprise Readiness

SOC 2 Type 2
ISO 27001
GDPR

Identity & Access

SSO SAML 2.0, OAuth
RBAC None
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residency
Data export
Right to erasure

Integrations

9000+ total apps

Salesforce

Sync leads, meetings, and attribution data directly into Salesforce CRM.

Native < 1 hour ⇄ Bi-directional ⚡ AiDOOS Pre-wired

HubSpot

Integrate Captello lead capture and event data with HubSpot CRM and Marketing Hub.

Native < 1 hour ⇄ Bi-directional ⚡ AiDOOS Pre-wired

Marketo

Route captured leads and event engagement into Marketo for nurturing and scoring.

Native < 1 hour ⇄ Bi-directional

Microsoft Dynamics 365

Sync leads and meeting data with Microsoft Dynamics 365.

Native < 1 hour ⇄ Bi-directional

ZoomInfo

Enrich captured leads with ZoomInfo's B2B contact and company data.

Native < 30 mins

Clearbit

Automatically enrich leads with Clearbit's data on company, role, and demographics.

Native < 30 mins

Cvent

Integrate event registration and attendee data from Cvent into Captello.

Third_Party < 1 hour ⇄ Bi-directional

Slack

Receive real-time notifications and updates from Captello in Slack channels.

Native < 30 mins

Governance & Compliance

EU AI Act

No data available

Data Processing Agreement

No data available

Sub-processors

No data available

Right to Erasure

No data available

Change Notifications

No data available

NIST AI RMF

No data available

AiDOOS Managed Deployment

Deploy Captello in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value

Prerequisites

  • Active Captello subscription
  • CRM integration (Salesforce or HubSpot) configured
  • Admin access to Captello instance
  • Event registration platform for data mapping

Configuration Options

  • Lead capture form customization
  • Meeting management workflows
  • Enrichment data source selection
  • Attribution rules configuration

How Captello Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
Captello This product
Good Excellent Good Fair Excellent Excellent Good Good ★ 4.8 $Custom/user
HubSpot Marketing Hub
Excellent Excellent Good Fair Excellent Good Excellent Excellent $Custom/user
Marketo Engage
Excellent Fair Excellent Poor Excellent Fair Poor Good $Custom/user
Pipedrive
Fair Excellent Fair Excellent Good Excellent Excellent Good $Custom/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Captello

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers Captello

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
Schedule a Meeting

Frequently Asked Questions

What is Captello?
Captello is an event-to-revenue intelligence platform that captures, enriches, and attributes every event lead, meeting, and activation to pipeline and routes it to your CRM.
How does Captello prove event ROI?
Captello uses Revelation™ to tie every captured lead, scored interaction, and booked meeting to attributed pipeline and forecasted revenue, routing it to your CRM for a revenue-sourced view.
What are the four core solutions of Captello?
Lead Capture, Meeting Management, Activations and Engagement, and Event Revenue Intelligence.
How many enrichment data sources does Captello use?
Captello enriches leads from 125 enrichment data sources with an up to 95% match rate.
Is Captello enterprise ready and secure?
Yes. Captello meets SOC 2 Type 2, ISO 27001, and GDPR, with 9,000+ integrations and 300+ registration integrations.
Can Captello be deployed via AiDOOS?
Yes, Captello is available on the AiDOOS marketplace and can be deployed within 72 hours with full integration support and ongoing management.

Quick Stats

★ 4.8
Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Moderate (3/5)
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Vendor

Captello
Dallas, TX
Verified Vendor

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