BrokerOffice is a comprehensive lead management system designed specifically for insurance agents and brokers. It provides an intuitive online dashboard to manage, track, and nurture leads from multiple sources including ProspectZone and other third-party providers. The system automates lead distribution based on customizable rules such as territory, seniority, lead source, and daily or monthly maximums, allowing agents to seamlessly send leads to sub-agents or CSRs with a single click. BrokerOffice tracks leads throughout the entire sales cycle—from quote to close to renewal—and generates easy-to-read reports that reveal which lead sources bring the most commissions and which should be discontinued. The platform streamlines the sales process with one-click quoting, online proposal generation, and automatic email follow-up. It integrates with Norvax Quote Engine to send up-to-date, customized proposals to leads in the database. Additionally, BrokerOffice automatically captures Medicare leads generated from Norvax agency websites and adds them to the pipeline. An account tracker and appointment scheduler further help agents manage their lead pipeline efficiently. The system also supports communication with leads via email and proposal forms. AiDOOS enhances deployment and adoption by providing a managed platform for integrating BrokerOffice into existing workflows, ensuring seamless setup, ongoing support, and optimized usage for insurance agencies of all sizes.
Challenges It Solves
Inefficient manual lead distribution and tracking
Difficulty identifying high-performing lead sources
Lack of automation in lead follow-up and nurturing
Scattered lead management across multiple platforms
Use Cases
Health Insurance Lead Management
Manage health insurance leads from multiple sources, automate distribution, and track conversion through the sales cycle.
Medicare Lead Capture
Automatically capture Medicare leads generated from Norvax agency websites and integrate them into the lead pipeline.
Sales Cycle Tracking
Track leads from initial quote to close and renewal with detailed reports to analyze performance.
Lead Nurturing Campaigns
Use automated email follow-ups and proposal generation to nurture leads and increase conversion rates.
Pricing
Pricing available on request
Broker Office pricing is customized based on your team size, integrations, and requirements. AiDOOS will get you a scoped proposal — for free.
Distribute leads automatically based on customizable rules like territory, seniority, and lead source.
Lead Tracking & Reporting
Track leads through the entire sales cycle from quote to close to renewal with detailed reports.
One-Click Quoting
Generate quotes with a single click to streamline the sales process.
Automatic Email Follow-Up
Set up automated email sequences to nurture leads without manual effort.
Online Proposal Generation
Create and send customized proposals to leads directly from the system.
Multi-Carrier Integration
Integrate with Norvax Quote Engine for multi-carrier quoting and proposal delivery.
What Reviewers Say
What works well
Automated lead distribution saves time and ensures leads reach the right agent quickly.
Comprehensive tracking and reporting help identify best-performing lead sources.
Integrates with Norvax tools for seamless quoting and proposal management.
Common concerns
Limited to health insurance industry and primarily works with Norvax ecosystem.
Pricing is not publicly disclosed, requiring direct contact with sales.
Reviews
None
★★★☆☆
out of 5
By segment
Enterprise56%
Mid-Market44%
M
Mid-Market (51-1000 emp.)
"layout and features seem quite outdated."
The system can store many leads. However, its technology feels very dated. Finding lead information after transferring is challenging.
E
Enterprise (> 1000 emp.)
"Excellent Product!"
It tracks everything I need for sales and follow-ups. The interface looks a bit old-fashioned, but it's so simple and easy that it doesn't matter. It manages all my clients and their insurance applications.
S
Senior Benefits Consultant
"Broker Office saves a lot of time."
It's a comprehensive tool for efficiently serving customers. I wish the doctor database were more thorough, including more practitioners. It lets me quickly identify suitable insurance plans, helping me assist many clients in a short time.
E
Enterprise (> 1000 emp.)
"Ten-dollar survey"
Broker Office is essential for my insurance broker job to review client info and plans. It's okay, with occasional glitches. Annoyingly, I need to re-enter my password after brief offline periods. I'm glad it now saves client data in case of issues, so I don't have to repeat questions. My performance bonus has remained stable on average.
E
Enterprise (> 1000 emp.)
"Serves Its Purpose"
Adding notes and callbacks is easy, and it tracks leads and applications well. However, it doesn't remind you to call customers back. It simplifies managing my leads and notes for each client.
E
Enterprise (> 1000 emp.)
"Broker Office"
Broker Office is intentionally simple, making it genuinely easy to use. The interface is clean and presents maximum information without clutter. It's straightforward and delivers needed info clearly. However, it sometimes malfunctions and doesn't work correctly. I've observed it failing to exclude plans based on Medicaid status occasionally. Also, entering lots of details is required to find the best plans for members. It does help narrow down suitable local plans, reducing the agent's workload. No more reading many benefit summaries. It removes plans that don't fit, streamlining the agent's tasks.
S
Senior Benefits Consulantant
"Extremely intuitive"
The platform is very user-friendly; learning and navigating were straightforward. My only complaint is that it constantly opens new windows. It helps me complete sales quickly.
S
SENIOR BENEFIT CONSULTANT II
"straightforward to use"
I appreciate how simple it is to operate. As a new hire, if you don't update the date promptly, it deletes the lead. It keeps my callbacks organized.
C
Case management Agent
"Convenient service access"
I've used Broker Office for over five years. It's almost always operational and allows quick retrieval of client data whenever needed. I've never required customer support since I've encountered no problems. I rely on it daily. It integrates smoothly with my other work systems. However, the default advanced search adds unnecessary complexity. Overall, client info is easy to access and read.
Enterprise Readiness
SSL/TLS
Identity & Access
SSO✗ Not supported
RBAC✗
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residency—
Data export
Right to erasure✗
Integrations
NQ
Norvax Quote Engine
Multi-carrier quoting engine integrated with BrokerOffice for automated proposal generation.
Native1-2 hours⇄ Bi-directional
PZ
ProspectZone
Third-party lead provider integrated to deliver leads directly into BrokerOffice.
Third_Party< 1 hour
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Broker Office in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
1-2 weeks
Time to value
Prerequisites
Admin access to BrokerOffice account
Valid API credentials
Configure lead source mappings
SSL certificate enabled
Configuration Options
Lead distribution rules
Territory assignment
Daily/Monthly lead caps
Email follow-up templates
How Broker Office Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
B
Broker Office This product
Fair
Good
Fair
Fair
Good
Poor
Good
Good
—
$Custom/user
SF
Salesforce
Excellent
Good
Excellent
Fair
Excellent
Excellent
Fair
Good
—
$$25/user
HS
HubSpot
Good
Excellent
Good
Good
Excellent
Excellent
Excellent
Excellent
—
$$50/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
Broker Office
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
Can BrokerOffice distribute leads automatically based on territory?
Yes, BrokerOffice allows customized lead distribution by territory, seniority, lead source, and daily/monthly maximums.
Which lead sources can be integrated with BrokerOffice?
BrokerOffice works with leads from multiple sources including ProspectZone and other third-party providers, as well as leads generated from Norvax agency websites.
Does BrokerOffice integrate with Norvax Quote Engine?
Yes, BrokerOffice is designed to integrate with the Norvax Quote Engine for multi-carrier quoting and automated proposal generation.
Can I track lead performance through the entire sales cycle?
Yes, BrokerOffice tracks leads from quote through close to renewal, with reports showing which lead sources bring the most commissions.
Is BrokerOffice cloud-based?
Yes, BrokerOffice is an online dashboard accessible via web browser, with no on-premise installation required.
What kind of support is available for Broker Office when deployed through AiDOOS?
AiDOOS provides managed deployment, integration setup, and ongoing support, ensuring the system is configured and maintained for optimal performance.